Selling SEO for $500 vs. $5000

AustinSEOFreelancer · 09-05-2011, 05:21 PM

How would you say selling a $200 or $500 monthly service differs from selling a a more expensive monthly service?

I'm debating working with small businesses for a low rate vs. working with slightly larger businesses that can shell out $2-$5000 month on SEO.

I'm just curious from your experience how selling at the low end and high end differ?

Kiril S · 09-05-2011, 05:38 PM

Hmmm it depends on your client's business. If your client will make thousands of dollars from each sale you get him, then it's a good idea to charge him a high price. If he only makes a couple of hundreds dollars, then it's going to be hard selling him your $5000 monthly price.

However, the price should not reflect on your service, but on the VALUE you give it. If you think your service is a one-of-a-kind and the most incredible asset to have for a business, then the sky is the limit.

owenlee · 09-05-2011, 08:02 PM

both of them should be the similar..it is how you present yourself to those client...

packerfan · 09-05-2011, 08:08 PM

Personally, I'd much rather have 1/10 of the number of clients and the same revenue. Not to knock hair dressers or massage therapists, but try walking into one of those places and help them understand the lifetime value of their client.

Now compare that to a discussion you'd have with a dentist. I think it would 100 times easier to convince a dentist that the lifetime value of his customer is X, and that's why it makes sense to spend Y on SEO (or whatever).

As a rule, I prefer to deal in the premium space whenever possible.

09-05-2011, 05:21 PM	#1
AustinSEOFreelancer Warrior Member Join Date: Sep 2011 Location: Austin, TX Posts: 20 Thanks: 1 Thanked 0 Times in 0 Posts	Selling SEO for $500 vs. $5000 How would you say selling a $200 or $500 monthly service differs from selling a a more expensive monthly service? I'm debating working with small businesses for a low rate vs. working with slightly larger businesses that can shell out $2-$5000 month on SEO. I'm just curious from your experience how selling at the low end and high end differ?

09-05-2011, 05:38 PM	#2
Kiril S Mobile Fanatic War Room Member Join Date: Jul 2011 Location: Montreal Posts: 135 Thanks: 6 Thanked 15 Times in 13 Posts	Re: Selling SEO for $500 vs. $5000 Hmmm it depends on your client's business. If your client will make thousands of dollars from each sale you get him, then it's a good idea to charge him a high price. If he only makes a couple of hundreds dollars, then it's going to be hard selling him your $5000 monthly price. However, the price should not reflect on your service, but on the VALUE you give it. If you think your service is a one-of-a-kind and the most incredible asset to have for a business, then the sky is the limit.

09-05-2011, 08:02 PM	#3
owenlee Advanced Warrior War Room Member Join Date: Jul 2009 Posts: 940 Thanks: 0 Thanked 65 Times in 56 Posts	Re: Selling SEO for $500 vs. $5000 both of them should be the similar..it is how you present yourself to those client...
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09-05-2011, 08:08 PM	#4
packerfan Senior Warrior Member War Room Member Join Date: Dec 2010 Posts: 1,165 Thanks: 38 Thanked 210 Times in 144 Posts Social Networking	Re: Selling SEO for $500 vs. $5000 Personally, I'd much rather have 1/10 of the number of clients and the same revenue. Not to knock hair dressers or massage therapists, but try walking into one of those places and help them understand the lifetime value of their client. Now compare that to a discussion you'd have with a dentist. I think it would 100 times easier to convince a dentist that the lifetime value of his customer is X, and that's why it makes sense to spend Y on SEO (or whatever). As a rule, I prefer to deal in the premium space whenever possible.
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