adding adwords remarketing code to my ecommerce store

Aussie_Al · 09-11-2011, 01:05 PM

Hey guys - can anyone tell me which page of my e-commerce site I need to add the adwords re-marketing code to?

I Know how to generate the code but not sure where on the back end I need to paste it

thanks in advance

AL

itsjustshelley · 09-11-2011, 04:10 PM

It would be best if you added the code to every page on your site for your general remarketing campaign. You might also add code to your thank you page for an order for double use: 1) as a negative so they don't see your general remarketing campaign (if you don't want them to) and 2) to upsell additional products to that audience. Other places for unique remarketing codes would be your category pages. For example, if someone came to the Alaskan cruise page, the ads could be about cruises. But if they went to the All Inclusive Beach vacation category page, the ads could be more relevant to that audience.

Aussie_Al · 09-11-2011, 06:32 PM

Quote:

Originally Posted by itsjustshelley

It would be best if you added the code to every page on your site for your general remarketing campaign. You might also add code to your thank you page for an order for double use: 1) as a negative so they don't see your general remarketing campaign (if you don't want them to) and 2) to upsell additional products to that audience. Other places for unique remarketing codes would be your category pages. For example, if someone came to the Alaskan cruise page, the ads could be about cruises. But if they went to the All Inclusive Beach vacation category page, the ads could be more relevant to that audience.

Thanks for your help - I am talking about ecommerce sites though, I am guessing one of the php pages - no?

furic · 09-14-2011, 06:11 PM

@Aussie_Al Regardless of what "type" of remarketing pixel you want to install, you'll want to put it in between the <body></body> tags. It doesn't really matter where, I tend to put mine just before the closing tag for consistency's stake.

I have an ebook about how to install it if you're interested. Check out my signature.

/joseph

09-11-2011, 01:05 PM	#1
Aussie_Al Advanced Warrior Join Date: Nov 2009 Posts: 691 Thanks: 47 Thanked 135 Times in 87 Posts	adding adwords remarketing code to my ecommerce store Hey guys - can anyone tell me which page of my e-commerce site I need to add the adwords re-marketing code to? I Know how to generate the code but not sure where on the back end I need to paste it thanks in advance AL
	Tattoo Kits Zombie Films

09-11-2011, 04:10 PM	#2
itsjustshelley Content Network Insider War Room Member Join Date: Jun 2009 Location: Dallas, TX Posts: 17 Thanks: 1 Thanked 4 Times in 3 Posts Social Networking	Re: adding adwords remarketing code to my ecommerce store It would be best if you added the code to every page on your site for your general remarketing campaign. You might also add code to your thank you page for an order for double use: 1) as a negative so they don't see your general remarketing campaign (if you don't want them to) and 2) to upsell additional products to that audience. Other places for unique remarketing codes would be your category pages. For example, if someone came to the Alaskan cruise page, the ads could be about cruises. But if they went to the All Inclusive Beach vacation category page, the ads could be more relevant to that audience.

09-14-2011, 06:11 PM	#4
furic Active Warrior War Room Member Join Date: May 2010 Location: Earth Posts: 50 Thanks: 42 Thanked 11 Times in 7 Posts Social Networking Contact Info	Re: adding adwords remarketing code to my ecommerce store @Aussie_Al Regardless of what "type" of remarketing pixel you want to install, you'll want to put it in between the <body></body> tags. It doesn't really matter where, I tend to put mine just before the closing tag for consistency's stake. I have an ebook about how to install it if you're interested. Check out my signature. /joseph
	Stop Losing 98% of Your Website Visitors! Sell to your visitors AFTER they've left your site!