I lost $9,300 a month with one email!

Slave1 · 09-11-2011, 04:15 PM

Ok, so I have read over and over here about pricing yourselves what your worth right?

Well I was asked to help out with a clients SEO for a few keywords...I took a look and it was killing me because I wanted the work so I priced it "moderate" in my mind.

I figured some on site optimization and article/backlinking would be a good start so I quoted $700 as a kick-off.

Yesterday I talked to my contact and he casually mentioned they were paying the other company $10,000 PER MONTH...yes you read that correctly.

*I think I can still wrangle this in, but now I am going back and tripling all my current prospects when they ask me for services.

yukon · 09-11-2011, 05:05 PM

Tell them that's $700 per keyword, per month maintenance, which still might be short selling yourself, depending on the keyword competition.

dadamson · 09-11-2011, 05:10 PM

In my opinion, that is a strength you have just learned that not all companies make public. - You now know their SEO budget is $10K, that's great!

Give them value and good rankings for $700 and they will realize that their current SEO company is ripping them off.

They will come to you for more SEO and try to rank more keywords. You can even do some keyword research and pick some lucrative keywords and recommend expanding the SEO campaign to suit the new set of keywords. - This will be percieved as awesome value in comparison to their old SEO company.

Don't just take $9K 'because you can'. - Earn it and give them $10K of value. Put yourself in their shoes and think, would I pay $10K for this, knowing what I know about the price of backlinking?

imarketstuff · 09-11-2011, 05:15 PM

great advice dadamson..

yukon · 09-11-2011, 05:44 PM

On the other hand, I know several large business that would laugh at a $700 quote. Most large business have an exact set amount that they will spend no matter what.

I'm not saying deliver crap, because they won't be back. I'm saying don't short sell yourself, & find out those keywords take a lot of work to rank.

Quote:

Originally Posted by dadamson

In my opinion, that is a strength you have just learned that not all companies make public. - You now know their SEO budget is $10K, that's great!

Give them value and good rankings for $700 and they will realize that their current SEO company is ripping them off.

They will come to you for more SEO and try to rank more keywords. You can even do some keyword research and pick some lucrative keywords and recommend expanding the SEO campaign to suit the new set of keywords. - This will be percieved as awesome value in comparison to their old SEO company.

Don't just take $9K 'because you can'. - Earn it and give them $10K of value. Put yourself in their shoes and think, would I pay $10K for this, knowing what I know about the price of backlinking?

timpears · 09-11-2011, 06:05 PM

Oh to be in a position to be paying someone $10K a month to do my SEO work. How would it be? One of these days I hope to be able to find out.

sandrasims · 09-11-2011, 07:17 PM

Oh I hate having the quote a project blind! Like when companies post a job ad and make you submit your "salary requirements."

A webdesigner once told me that when clients don't want to pay she asks whether they want a job done fast, cheap or high quality. Pick two.

Slave1 · 09-11-2011, 09:03 PM

dadamson, I agree with you. I think that is what is winning them over because they were paying 10k a month for a "mystery" set of SEO services.

I created a report (should I have charged for this?) with screenshots of their site what we needed to change and it has been the first time someone has provided any hard evidence.

BTW, for almost a year at 10k per month they had only 140 back-links and 30 of them were dead!

I hope to blow them away once we start.

Kay King · 09-11-2011, 09:10 PM

Stick to the price for now - and blow them away....then tell them about "phase 2" and how much that phase will cost.

Forget about the $10k or you'll be tempted to try to get exactly that and might be too obvious.

kay

yukon · 09-11-2011, 09:30 PM

Quote:

Originally Posted by Slave1

dadamson, I agree with you. I think that is what is winning them over because they were paying 10k a month for a "mystery" set of SEO services.

I created a report (should I have charged for this?) with screenshots of their site what we needed to change and it has been the first time someone has provided any hard evidence.

BTW, for almost a year at 10k per month they had only 140 back-links and 30 of them were dead!

I hope to blow them away once we start.

Good grief @ the backlinks.

What's the on-page seo look like, does it exist?

Slave1 · 09-12-2011, 04:40 PM

Awesome looking website, but basically invisible to any search engine. I think that is why it will do well because of the amount of content and pages we can get the right keyword phrase on.

laurencewins · 09-12-2011, 04:50 PM

I found I grossly under quoted writing an ebook for a client. I have just finished it and she wants me to do more but doesn't want to pay more so I am not doing them for her. She is also very difficult to work with and I hate dealing with those sort of people.

I agree that it is hard trying to quote sometimes. I don't feel greedy and I know I do under quote myself when I know my services are worth much more.

I have to learn how to get tougher with quoting.

ours · 09-12-2011, 06:57 PM

I agree with dadamson. Just give them value in long run you can earn 10k per month or more than that from that client only. So focus and show them your skill.

Targeted Traffic · 09-12-2011, 10:52 PM

The simplest way to price a project is to charge by the hour. Rates in SEO vary with the lowest, entry level folks around $40-50, mid-tier consultants around $100-$200 and high-demand firms & people from $300-500.

And you may set your own and varied range on such services

Site Review + Consulting
Hands-On Editing of Pages/Code
Manual Link Building Campaign
1-Day SEO Training Seminar
Keyword Research Package
Viral Content Development + Mktg
Web Design, Development + Mktg
Monthly Retainer for Ongoing SEO

PimpSEO · 09-12-2011, 11:06 PM

Billable hours FTW.

Dedew · 09-12-2011, 11:27 PM

good idea!

Slave1 · 09-13-2011, 06:17 AM

I like billable hours, but if I outsource article writing it takes me 2 minutes to send the email to my contact...I guess $300 per minute will be my new rate!

ichl13 · 09-13-2011, 06:20 AM

You can't lose something you never had. You can probably still raise the price slowly up to a satisfactory level.

Put a frog in hot water and it'll jump out straight away
Put a frog in cold water and slowly heat it up and it'll stay there until it dies

09-11-2011, 04:15 PM	#1
Slave1 Active Warrior War Room Member Join Date: Aug 2011 Posts: 37 Thanks: 94 Thanked 3 Times in 2 Posts	I lost $9,300 a month with one email! Ok, so I have read over and over here about pricing yourselves what your worth right? Well I was asked to help out with a clients SEO for a few keywords...I took a look and it was killing me because I wanted the work so I priced it "moderate" in my mind. I figured some on site optimization and article/backlinking would be a good start so I quoted $700 as a kick-off. Yesterday I talked to my contact and he casually mentioned they were paying the other company $10,000 PER MONTH...yes you read that correctly. *I think I can still wrangle this in, but now I am going back and tripling all my current prospects when they ask me for services.

09-11-2011, 05:05 PM	#2
yukon SEO Strategist War Room Member Join Date: Jun 2010 Posts: 6,532 Thanks: 355 Thanked 1,992 Times in 1,273 Posts	Re: I lost $9,300 a month with one email! Tell them that's $700 per keyword, per month maintenance, which still might be short selling yourself, depending on the keyword competition.

09-11-2011, 05:10 PM	#3
dadamson SEO Enthusiast War Room Member Join Date: Oct 2010 Location: Australia Posts: 1,843 Blog Entries: 3 Thanks: 52 Thanked 345 Times in 262 Posts Social Networking Contact Info	Re: I lost $9,300 a month with one email! In my opinion, that is a strength you have just learned that not all companies make public. - You now know their SEO budget is $10K, that's great! Give them value and good rankings for $700 and they will realize that their current SEO company is ripping them off. They will come to you for more SEO and try to rank more keywords. You can even do some keyword research and pick some lucrative keywords and recommend expanding the SEO campaign to suit the new set of keywords. - This will be percieved as awesome value in comparison to their old SEO company. Don't just take $9K 'because you can'. - Earn it and give them $10K of value. Put yourself in their shoes and think, would I pay $10K for this, knowing what I know about the price of backlinking?
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09-11-2011, 05:15 PM	#4
imarketstuff HyperActive Warrior War Room Member Join Date: Dec 2009 Location: Costa Rica Posts: 172 Thanks: 74 Thanked 44 Times in 42 Posts	Re: I lost $9,300 a month with one email! great advice dadamson..
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09-11-2011, 06:05 PM	#6
timpears Senior Warrior Member War Room Member Join Date: Jul 2008 Location: Vancouver, WA, USA. Posts: 3,500 Thanks: 327 Thanked 584 Times in 408 Posts	Re: I lost $9,300 a month with one email! Oh to be in a position to be paying someone $10K a month to do my SEO work. How would it be? One of these days I hope to be able to find out.
	Tim Pears

09-11-2011, 07:17 PM	#7
sandrasims HyperActive Warrior War Room Member Join Date: Mar 2010 Location: DC with a Texas accent Posts: 168 Thanks: 50 Thanked 51 Times in 30 Posts Social Networking	Re: I lost $9,300 a month with one email! Oh I hate having the quote a project blind! Like when companies post a job ad and make you submit your "salary requirements." A webdesigner once told me that when clients don't want to pay she asks whether they want a job done fast, cheap or high quality. Pick two.
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09-11-2011, 09:03 PM	#8
Slave1 Active Warrior War Room Member Join Date: Aug 2011 Posts: 37 Thanks: 94 Thanked 3 Times in 2 Posts	Re: I lost $9,300 a month with one email! dadamson, I agree with you. I think that is what is winning them over because they were paying 10k a month for a "mystery" set of SEO services. I created a report (should I have charged for this?) with screenshots of their site what we needed to change and it has been the first time someone has provided any hard evidence. BTW, for almost a year at 10k per month they had only 140 back-links and 30 of them were dead! I hope to blow them away once we start.

09-11-2011, 09:10 PM	#9
Kay King Senior Warrior Member War Room Member Join Date: Sep 2004 Location: Gulf Coast, USA. Posts: 15,365 Thanks: 4,328 Thanked 4,677 Times in 2,500 Posts	Re: I lost $9,300 a month with one email! Stick to the price for now - and blow them away....then tell them about "phase 2" and how much that phase will cost. Forget about the $10k or you'll be tempted to try to get exactly that and might be too obvious. kay

09-12-2011, 04:40 PM	#11
Slave1 Active Warrior War Room Member Join Date: Aug 2011 Posts: 37 Thanks: 94 Thanked 3 Times in 2 Posts	Re: I lost $9,300 a month with one email! Awesome looking website, but basically invisible to any search engine. I think that is why it will do well because of the amount of content and pages we can get the right keyword phrase on.

09-12-2011, 04:50 PM	#12
laurencewins Advanced Warrior War Room Member Join Date: Jun 2010 Location: Melbourne, Australia Posts: 757 Thanks: 109 Thanked 163 Times in 130 Posts Social Networking	Re: I lost $9,300 a month with one email! I found I grossly under quoted writing an ebook for a client. I have just finished it and she wants me to do more but doesn't want to pay more so I am not doing them for her. She is also very difficult to work with and I hate dealing with those sort of people. I agree that it is hard trying to quote sometimes. I don't feel greedy and I know I do under quote myself when I know my services are worth much more. I have to learn how to get tougher with quoting.
	Laurence Freelance writer and proofreader Important notice. Due to a mammoth job, I will be unavailable for most of June. Want to Make money. Check Out My New WSO

09-12-2011, 06:57 PM	#13
ours Google Professional Join Date: Sep 2011 Location: Universe Posts: 36 Thanks: 0 Thanked 1 Time in 1 Post Social Networking Contact Info	Re: I lost $9,300 a month with one email! I agree with dadamson. Just give them value in long run you can earn 10k per month or more than that from that client only. So focus and show them your skill.
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09-12-2011, 10:52 PM	#14
Targeted Traffic ACTIVE WARRIOR Join Date: Jun 2011 Posts: 788 Thanks: 33 Thanked 61 Times in 53 Posts	Re: I lost $9,300 a month with one email! The simplest way to price a project is to charge by the hour. Rates in SEO vary with the lowest, entry level folks around $40-50, mid-tier consultants around $100-$200 and high-demand firms & people from $300-500. And you may set your own and varied range on such services Site Review + Consulting Hands-On Editing of Pages/Code Manual Link Building Campaign 1-Day SEO Training Seminar Keyword Research Package Viral Content Development + Mktg Web Design, Development + Mktg Monthly Retainer for Ongoing SEO
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09-12-2011, 11:06 PM	#15
PimpSEO Warrior Pimp Join Date: Sep 2011 Posts: 18 Thanks: 6 Thanked 2 Times in 2 Posts	Re: I lost $9,300 a month with one email! Billable hours FTW.
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09-12-2011, 11:27 PM	#16
Dedew Warrior Member Join Date: Mar 2011 Posts: 25 Thanks: 0 Thanked 3 Times in 3 Posts	Re: I lost $9,300 a month with one email! good idea!
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09-13-2011, 06:17 AM	#17
Slave1 Active Warrior War Room Member Join Date: Aug 2011 Posts: 37 Thanks: 94 Thanked 3 Times in 2 Posts	Re: I lost $9,300 a month with one email! I like billable hours, but if I outsource article writing it takes me 2 minutes to send the email to my contact...I guess $300 per minute will be my new rate!

09-13-2011, 06:20 AM	#18
ichl13 HyperActive Warrior Join Date: Jul 2011 Location: Surrey, England Posts: 422 Thanks: 2 Thanked 26 Times in 23 Posts	Re: I lost $9,300 a month with one email! You can't lose something you never had. You can probably still raise the price slowly up to a satisfactory level. Put a frog in hot water and it'll jump out straight away Put a frog in cold water and slowly heat it up and it'll stay there until it dies
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