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Old 09-12-2011, 04:46 PM   #1
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Default Google Ad words

In Google Ad Words exact match is better or phrase match better?

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Old 09-12-2011, 04:49 PM   #2
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Default Re: Google Ad words

exact match is the accurate data you should use for your keyword research.

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Old 09-13-2011, 01:13 AM   #3
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Default Re: Google Ad words

There’s no reason why beginners shouldn’t load up all three match types for all of their keywords. More advanced users may even choose to have different bid strategies for each match type, paying less for broad, a bit more for phrase, and a premium for exact match.

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