Did You Know Ranking #10 In The SERP's Is Just As Good (If Not Better) As #1?

[Jared Alberghini]

I just read an article that explained the human 'clicking' psychology and studies have shown that most people would rather click the last link in their search results compared to clicking the 'next page' link.

Hmm... very interesting... What are your thoughts on this?

- Jared

[dburk]

Hi Jared,

If you mean they are more likely to click a link on the first page than click the next page, then I agree. I wouldn't go as far as to say that number 10 position is anywhere near a good as number 1. My data shows quite the opposite.

[krishananda]

Hmm.. interesting, would you care to share the link to the article, it would be great for my reference, thank you

[shorwood]

Jared, I don't believe that the #10 position is anywhere near as good as the #1 position. I can't remember the last time I clicked on a #10 ranking website, but I have clicked on plenty of #1 position websites.

It seems like you are saying that the #10 is better than the #11 position, which I totally agree with, and my data also agrees. But the #10 is definitely not as good as #1

[Jared Alberghini]

Originally Posted by shorwood

Jared, I don't believe that the #10 position is anywhere near as good as the #1 position. I can't remember the last time I clicked on a #10 ranking website, but I have clicked on plenty of #1 position websites.

It seems like you are saying that the #10 is better than the #11 position, which I totally agree with, and my data also agrees. But the #10 is definitely not as good as #1

I'm not 'sayin' anything... I just read a compelling article... thought it would be valuable to share... but, don't believe anything you read... do your research.

[krishananda]

Originally Posted by Jared Alberghini

I'm not 'sayin' anything... I just read a compelling article... thought it would be valuable to share... but, don't believe anything you read... do your research.

Wise answer Jared, honestly you are one of the warriors that I truly admire here, keep on the good work.

For me, I'm not always in to clicking the first result on the first page, however I'd click on links that have appealing titles and related to the keywords that I'm looking for.

And about the link to the article?

[shorwood]

I apologize Jared. I meant what the article was saying. I worded my response poorly.

BTW, I see krishananda requested you share a link for the article, I would also like to request a link to the article, as I would be interested in reading it.

Again, I apologize for my poor choice of words. I didn't mean to offend.

[strauss]

As per my knowledge many people who are not that much aware of Internet and all those stuff they will just up to 2-3 pages only.

[TKO]

Jared, personally i would love a top 10 placing for certain keywords. Top 10 or first page is extremely profitable.

Add your new thoughts and you will be panning for gold......

Thomas

[freetraff]

Give the link, man!

You've teased us enough and I am really eager to read it, because I recently got involved into the same discussion with my clients and extra ideas would definitely help.

[krishananda]

Originally Posted by freetraff

Give the link, man!

You've teased us enough and I am really eager to read it, because I recently got involved into the same discussion with my clients and extra ideas would definitely help.

Yea, give the link please

Clients always do this, wanted to be #1 in google. Experienced clients should know there is a relevancy with keywords competition.
While other clients just not satisfied being in first page of google.

The articles should be very valuable to answer this.

[alby]

Hi,

New here, but i just thought i would put in my 2p worth,

i found details of the percentages per position CTR, unfortunately don't remember the link, it was a study

1st - 42.3% 2nd - 11.92 3rd - 8.44 4th - 6.03 5th - 4.86 6th - 3.99 7th - 3.37 8th - 2.98 9th - 2.83 10th - 2.97

[bshearer]

I don't have percentages but one of my sites routinely sits at position 10 and it get little traffic (if any on most days). And the phrase is used. So I have to disagree or maybe I should modify it by saying it depends on the Class of visitors.

Buddy

[IowaGal]

Originally Posted by Jared Alberghini

I just read an article that explained the human 'clicking' psychology and studies have shown that most people would rather click the last link in their search results compared to clicking the 'next page' link.

Hmm... very interesting... What are your thoughts on this?

- Jared

You know, I have heard this too. I've also heard the case for a #10 listing because it's listed near a unique set of links at the bottom of the page which seem to catch the eye more so than the rest of the links on the page.

However, a company called Eye Tracking Studies: Eye Tracking Whitepapers from Enquiro Research did an eye-tracking study that shows where most people tend to look on a SERP.

The research was originally conducted in 2005 but continues to be updated to this day - this was the largest image I could find from back in 2005 without paying the $149 for the report:

The 2005 image itself: http://www.seroundtable.com/archives...309-172248.gif

Source: Eye Tracking and Search Combine To Show Us The Golden Triangle

But even so you'll see striking similarities between that of 2005 and that of the most recent study.

According to these heat maps, the #10 position gets little to not eyeballs to it.

- Kristine

[misry]

i personally click on the first 3 or 4 links then go to the second page ..!!!

many people click on the few first links only , so i dont agree with what

the article say ...

thanks ...

[CTABUK]

Some Google data centres are now showing 50 results per page, so that in itself will prove interesting. The new search results will also have a 'video link' so get videoing on your pages.

[IowaGal]

Originally Posted by CTABUK

Some Google data centres are now showing 50 results per page, so that in itself will prove interesting. The new search results will also have a 'video link' so get videoing on your pages.

So is that 50 results per page by default with some data centers? I thought that the results you viewed per page was strictly via your own preferences.

[CTABUK]

Hi, it happens occassionally. I'll go and see if I can find an example.

Ah, you mean the preferences thingy. Yes, I had not thought of that, I've never changed mine, but since using Opera I have been seeing some pretty weird (but what a browser!!! ) result pages.
But an excellent point. My thanks given.

[Krisism]

It is a strategy in AdWords advertising to optimize on the lower positions - as its cost-effective (sometimes). I wonder if there is any confusion between the two?

Either way I do find it difficult to see how a #10 ranked page could get more clickthroughs organically than one ranked in top position - though i suppose it could be possible it certain instances where the keywords are saturated with poor irrelevant sites - and the page in 10th rank happens to be the most appealing.

Interesting thoughts though!

Cheers,
Kris

[ShabirAli]

I think PPC placement on ist position is better than anything..

[NYInsuranceQuotes]

Originally Posted by IowaGal

You know, I have heard this too. I've also heard the case for a #10 listing because it's listed near a unique set of links at the bottom of the page which seem to catch the eye more so than the rest of the links on the page.


- Kristine

Do they do studies like this every year so we can get the most up-to-date information?

[Fender85]

Yeah, #10 isn't in the same ballpark as #1. Heck, the top-fold is sort of in its own world of CTR, and even that changes due to universal search and whether PPC ads are shown above the natural results. #10 does tend to test better than #9 though, due to that "click psychology."

[DeanJames]

Agreed re: above the fold. The 2005 image suggests a heavy cluster of eyeball activity in the top 5 organic search results, which makes logical sense. Well researched data on position #10 vs positions 11-15 'on average' would be interesting.

- Dean