Ads that follow the user?

Pipstone · 09-16-2011, 03:04 AM

Hi,
A friend mentioned about a year ago that there was a way to show ads to users based on their browsing habits i.e. if they have shown interest in a tennis raquet by 'Wilson' then Google would serve them 'Wilson' ads when surfing other sites.
Does this ring a bell with anyone? Can anyone point me in the right direction for finding out how to implement these ads?
Thanks,
Phil

nicktyler · 09-16-2011, 03:55 AM

It is called re-marketing. start here: Google Ad Innovations - Remarketing

Pipstone · 09-16-2011, 04:20 AM

Hi Nick,
Thanks very much- perfect!

furic · 09-26-2011, 11:27 PM

Here's a video explaining a little more about it and how to use it.

Remarketing Setup Guide - YouTube

/joseph

Pipstone · 09-27-2011, 05:56 AM

Hey Josef,

Thanks for that- perfect!
I have audited the client's website and marketing and found multiple channels for optimisation. So rather than implement a new strategy I will focus on ROI on existing channels for now and bring in remarketing when improved revenue has been achieved.

Cheers,

Phil

09-16-2011, 03:04 AM	#1
Pipstone Pipstone Join Date: Aug 2011 Location: Bristol, UK Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Ads that follow the user? Hi, A friend mentioned about a year ago that there was a way to show ads to users based on their browsing habits i.e. if they have shown interest in a tennis raquet by 'Wilson' then Google would serve them 'Wilson' ads when surfing other sites. Does this ring a bell with anyone? Can anyone point me in the right direction for finding out how to implement these ads? Thanks, Phil
	Evidence Based Internet Marketing Solutions Pipstone Online Solutions

09-16-2011, 03:55 AM	#2
nicktyler Advanced Warrior Join Date: May 2011 Location: London Posts: 708 Thanks: 8 Thanked 56 Times in 55 Posts	Re: Ads that follow the user? It is called re-marketing. start here: Google Ad Innovations - Remarketing
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09-16-2011, 04:20 AM	#3
Pipstone Pipstone Join Date: Aug 2011 Location: Bristol, UK Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: Ads that follow the user? Hi Nick, Thanks very much- perfect!
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09-26-2011, 11:27 PM	#4
furic Active Warrior War Room Member Join Date: May 2010 Location: Earth Posts: 50 Thanks: 42 Thanked 11 Times in 7 Posts Social Networking Contact Info	Re: Ads that follow the user? Here's a video explaining a little more about it and how to use it. Remarketing Setup Guide - YouTube /joseph
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09-27-2011, 05:56 AM	#5
Pipstone Pipstone Join Date: Aug 2011 Location: Bristol, UK Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: Ads that follow the user? Hey Josef, Thanks for that- perfect! I have audited the client's website and marketing and found multiple channels for optimisation. So rather than implement a new strategy I will focus on ROI on existing channels for now and bring in remarketing when improved revenue has been achieved. Cheers, Phil
	Evidence Based Internet Marketing Solutions Pipstone Online Solutions