Quick question about adsense cpc

illinimatic · 09-16-2011, 06:30 PM

Hi Guys,

I have a quick question regarding to cpc. Does low traffic equal to low cpc? How does this work? I just launched the site and I got 2 cents for cpc lol. Am I going to get higher cpc if there are more taffic to my website?

Thanks

kviv23 · 09-16-2011, 06:45 PM

CPC is basically a Cost per click and nowhere in equation in traffic. It depends upon the number of people putting their money on adwords. More competition means more CPC. Go to google external keyword tool to get an idea about the whole thing.

thecableguy · 09-16-2011, 06:58 PM

(IMO) The main reason for the low CPC more often then not the word you're targeting isn't the one that got the click. And/Or you're looking at the search network CPC and being paid the display network CPC.

If your cpanel has Awstats or you're tracking the clicks with a service or software you can view the "keyword" that got the click. In Awstats scroll to the bottom of the page and you'll see the search term that got the click. I get the search term I'm targeting, but I also get a whole lot of weird searches that I haven't optimized my page for.

As for Google's keyword tool it shows the search network CPC, the display network is much lower (but higher percentage 68%). Unless you have a search box on your site you're using the display network. If you have an Adwords account you can view the Contextual Targeting Tool which the CPC will be much closer. Keep in mind it's only an estimate, and maybe it's not the top paying ad getting clicked on.

They do have Smart Pricing and sometimes the quality of the site/traffic will affect the CPC, but the traffic volume shouldn't matter.

illinimatic · 09-16-2011, 07:03 PM

I appreciate your help! This is really helpful. By the way, do you guys prefer adsense over adbrite? Thanks

thecableguy · 09-16-2011, 07:22 PM

Adsense is the most popular of those types of programs and pays the best, but they're quick to ban you for violating the TOS so read it carefully. They don't send any warnings to bring your site to compliance, no second chances. Chitika, Kontera, Adbrite offers similar programs, but Adsense is the best by far IMO

illinimatic · 09-16-2011, 07:26 PM

Good stuff. Thanks cable guy, it was really helpful.

09-16-2011, 06:30 PM	#1
illinimatic Warrior Member Join Date: Sep 2011 Posts: 7 Thanks: 0 Thanked 0 Times in 0 Posts	Quick question about adsense cpc Hi Guys, I have a quick question regarding to cpc. Does low traffic equal to low cpc? How does this work? I just launched the site and I got 2 cents for cpc lol. Am I going to get higher cpc if there are more taffic to my website? Thanks
	Best Art Academy in Orange County http://kazoneart.com

09-16-2011, 06:45 PM	#2
kviv23 HyperActive Warrior Join Date: Mar 2010 Location: PlanetSEO Posts: 101 Thanks: 1 Thanked 8 Times in 8 Posts Contact Info	Re: Quick question about adsense cpc CPC is basically a Cost per click and nowhere in equation in traffic. It depends upon the number of people putting their money on adwords. More competition means more CPC. Go to google external keyword tool to get an idea about the whole thing.

09-16-2011, 06:58 PM	#3
thecableguy Senior Warrior Member War Room Member Join Date: Aug 2002 Location: , , . Posts: 1,184 Thanks: 63 Thanked 92 Times in 84 Posts	Re: Quick question about adsense cpc (IMO) The main reason for the low CPC more often then not the word you're targeting isn't the one that got the click. And/Or you're looking at the search network CPC and being paid the display network CPC. If your cpanel has Awstats or you're tracking the clicks with a service or software you can view the "keyword" that got the click. In Awstats scroll to the bottom of the page and you'll see the search term that got the click. I get the search term I'm targeting, but I also get a whole lot of weird searches that I haven't optimized my page for. As for Google's keyword tool it shows the search network CPC, the display network is much lower (but higher percentage 68%). Unless you have a search box on your site you're using the display network. If you have an Adwords account you can view the Contextual Targeting Tool which the CPC will be much closer. Keep in mind it's only an estimate, and maybe it's not the top paying ad getting clicked on. They do have Smart Pricing and sometimes the quality of the site/traffic will affect the CPC, but the traffic volume shouldn't matter.

09-16-2011, 07:03 PM	#4
illinimatic Warrior Member Join Date: Sep 2011 Posts: 7 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Quick question about adsense cpc I appreciate your help! This is really helpful. By the way, do you guys prefer adsense over adbrite? Thanks
	Best Art Academy in Orange County http://kazoneart.com

09-16-2011, 07:22 PM	#5
thecableguy Senior Warrior Member War Room Member Join Date: Aug 2002 Location: , , . Posts: 1,184 Thanks: 63 Thanked 92 Times in 84 Posts	Re: Quick question about adsense cpc Adsense is the most popular of those types of programs and pays the best, but they're quick to ban you for violating the TOS so read it carefully. They don't send any warnings to bring your site to compliance, no second chances. Chitika, Kontera, Adbrite offers similar programs, but Adsense is the best by far IMO

09-16-2011, 07:26 PM	#6
illinimatic Warrior Member Join Date: Sep 2011 Posts: 7 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Quick question about adsense cpc Good stuff. Thanks cable guy, it was really helpful.
	Best Art Academy in Orange County http://kazoneart.com