An Argument about google's Average CPC

[Adel Sinan]

Hi warriors
It is my first thread post here and before I get to the point, I would like to take this opportunity to thank you all guys for your helping people like me to put their first feet steps on the IM business.
It's been almost two weeks since I joined this great forum as well as subscribing to the private discussion forum which I recommend it for the newcomers since it has much valuable information there .Anyway, during those two weeks, I only download and read every thing I could find interesting to learn and digest without taking any action "It's better this way IMHO" and you may wonder why I'm telling this long prologue.
Last night, I spent almost 3 hours looking for a profitable niche " A niche that I'm aware of" using Google ad-words and I noticed that many warriors have pointed to how important is to take the average CPC into consideration as long as it's higher than 1$ or something. as far as I concern, it is the average amount of money that people pay for advertising using the targeted keyword(am I correct?).
Based on this information and during my research, I found some keywords with large search volume and, let's say, 0.1$ of approximate CPC which means it's not worth it. Allow me to argue about it, this keyword has a high demand and people pay almost nothing for it?!!. Means that the related niche is not profitable to go for it. In the other hand, it may drive traffic to your site since it has low competition, which in turn, leads to earning more money(contradiction)
Maybe I'm wrong with this, please, I'm just a Newbie and I'm still learning, but consider bidding in auctions, as people give a very low price for the stuff they bid for, It doesn't necessarily mean that it's a garbage. Does it?
I hope you guide me through how to do it the right way, and sorry for my English since it's not my native language.

[dp40oz]

CPC is way over rated. The Google adwords keyword tool really doesn't tell you a whole lot. The one thing is that if you see the CPC is high it means you should be in for some nice $$$ but the actual numbers are useless.

For example a car insurance site I have has tons of pages with keywords listed at around $30-40 on the keyword tool. I average about $2.50-4 a click on this site. Still great money for a click but not $30.

On the other hand I have a music site where the keywords say about $.20-.40 on the keyword tool and I average about $1.50 a click on this website.

My point being is that getting caught up in CPC isn't doing you much good because its too hard to judge. The only niches that will guarantee big clicks are things like insurance, finance/law, education, mortgage or something like that. Unless you have been in the game awhile I wouldn't suggest those niches anyway because they're ultra competitive.

My advice. Find a keyword or set of keywords you can rank for that has decent search volume and don't worry about CPC. You'll make money regardless if you rank the site. I promise.

[Adel Sinan]

Hi dp40oz

Thank you so much for your advice. I will take it seriously and you really cleared up this ambiguity.

Adel