Phrase Match Results in Market Samurai

[Markony]

Hello warriors can anyone tell me what is Phrase Match Results in Market Samurai?When i use rank tracker in Samurai i got much better positions in Phrase Match Results. Thanks

[aaronclancy]

Here are the differences

Say your keyword you are targeting is 'plumber London'

A broad match means that either plumber, or London could be searched for or a similar word with close resemblance. This is why we don't use broad as it is exactly that, too broad.

A phrase match means that the keyword 'plumber London' is used but there could be words before or after it, like 'emergency plumber London' etc. I use phrase match as this gives a good indication of volume and you can rank for longer tail words.

An exact match is exactly that - exact - 'plumbers London'

When doing your keyword research, do look at phrase as it does give a good representation of searches, and using exact can remove some potentially good keywords.

[outwest]

From the tutorial videos I have seen
Phrase match, is ...........the percentage of times, your kw phrase..............turns up in an EXACT match.............sequence

in similar phrases

so its a general means to determine if that phrase is being searched for,
in that sequence...............overall

If the phrase to broad match. percentage is low ie less than 10 percent, it makes it more likely that .............the kw phrase you entered..........is not being searched for...........in that sequence

[aaronclancy]

This is important too because sometimes people think they have found a good keyword or domain for example when really the keyword is just backwards.

For example, 'website rental' for UK has 590 phrase searches per month as does 'rental website', so you may think Rental Website - website rental, website rentals, websites rental, rent website, rent websites, rent a website, website for rent, websites for rent, renting websites, pay as you go website, pay as you go websites, web design, website design, cheap we may be a good domain to buy. However, for exact searches, 'rental website' only has 28 per month compared to 'website rental' having 480.

Keep this in mind when keyword researching.