#1 for a 27000 Local Monthly Exact Search. But...where is the traffic?

[xenter]

One of my sites have been hanging out at #1 and 2 for a keyword that supposedly yields 27000 Local Monthly Exact Search. The same website also ranks now #1 for the singular version of the keyword and supposedly, it brings in 14000 local searches. And yet, google analytics shows that I'm still getting 50-70 searches a day. The numbers don't add up. Anyone know what's going on?

My keyword is a generic one like "office desk".

[palmer9999]

Originally Posted by xenter

One of my sites have been hanging out at #1 and 2 for a keyword that supposedly yields 27000 Local Monthly Exact Search. The same website also ranks now #1 for the singular version of the keyword and supposedly, it brings in 14000 local searches. And yet, google analytics shows that I'm still getting 50-70 searches a day. The numbers don't add up. Anyone know what's going on?

My keyword is a generic one like "office desk".

Are you using Google Webmaster tools? That will tell you exactly how many searchs you are getting what your average position is along with much more valuable stuff! Are you sure you are ranking #1 in Google for your search term? A lot of the time google customizes your search results. So if you go to your site often it can easily confuse you into thinking you are #1. If analytics says you are only getting 50-70 search's a day than maybe you are not ranking as high as you thought.

On another note. 14000 local searchs are you sure this is for exact keyword term? If you are using Adwords be sure to choose the exact button! I thought for ages my niche was getting 13000 local monthly search's turns out it was only 150.

So if your not using Google Webmasters, start using it! Good luck

[xenter]

Originally Posted by palmer9999

Are you using Google Webmaster tools? That will tell you exactly how many searchs you are getting what your average position is along with much more valuable stuff! Are you sure you are ranking #1 in Google for your search term? A lot of the time google customizes your search results. So if you go to your site often it can easily confuse you into thinking you are #1. If analytics says you are only getting 50-70 search's a day than maybe you are not ranking as high as you thought.

On another note. 14000 local searchs are you sure this is for exact keyword term? If you are using Adwords be sure to choose the exact button! I thought for ages my niche was getting 13000 local monthly search's turns out it was only 150.

So if your not using Google Webmasters, start using it! Good luck

Yes I am. I checked scroogle.org, they say I'm #1, I checked another tool and confirmed it. I checked seoserp, it says 3rd. I checked with a friend's computer, #2. The site is all the way up there for sure... and still barely any traffic for a keyword with 27000 Local Monthly Exact Search. Argh..

[JohnMcCabe]

If you are getting those rankings for popular keywords, there's really only one other possibility. Make that two...

Either the number of searches is wrong.

Or the humans doing the searching are not reacting favorably to your page title and description. I'd lean towards this one.

Generalizing now, many marketers seem to think that because some study says the #1 ranking gets xx% of the available clicks, it's a given that if they reach #1, they'll get xx% of the available clicks.

It just ain't so...

[xenter]

Originally Posted by JohnMcCabe

If you are getting those rankings for popular keywords, there's really only one other possibility. Make that two...

Either the number of searches is wrong.

Or the humans doing the searching are not reacting favorably to your page title and description. I'd lean towards this one.

Generalizing now, many marketers seem to think that because some study says the #1 ranking gets xx% of the available clicks, it's a given that if they reach #1, they'll get xx% of the available clicks.

It just ain't so...

Well my title and description is like this:

Office Desks
Office desks on sale! Come check out different wooden, metal, and vintage office desks all up to 40% off.

[Matt281]

There's one I built a site around that was supposed to have 33k exact searches, but I'm 99% sure the numbers are wrong. Check and see how much traffic similar search terms get. Like if you're ranking for "Mediterranean Diet" and it's supposed to get 27k, "what is the Mediterranean diet" should get at least a few thousand.

[xenter]

Confirmed with PPC. It received 1000+ impressions on a daily basis. So I have a high position on the serps (between 1-2) and only getting 60ish clicks. What the H E double hockey sticks!

[MikeFriedman]

Are you positive this is the exact traffic and not broad or phrase match?

Also, have you double checked the ranking from another source or an incognito window in Chrome?

[dhigler]

Originally Posted by xenter

Well my title and description is like this:

Office Desks
Office desks on sale! Come check out different wooden, metal, and vintage office desks all up to 40% off.

That answers nothing without the same statistics for the other 9 competing sites.

[xenter]

Originally Posted by MikeFriedman

Are you positive this is the exact traffic and not broad or phrase match?

Also, have you double checked the ranking from another source or an incognito window in Chrome?

Yes. Absolutely positive. My keyword is like "Office Desk" - 2 word non branded term.

I've checked with chrome incognito. I checked on scroogle.org. I checked seoserp. I checked with webposition. I checked on multiple computers across the 3 main browsers. They all return my site as being either 1st or 2nd.

[MikeFriedman]

Originally Posted by xenter

Yes. Absolutely positive. My keyword is like "Office Desk" - 2 word non branded term.

I've checked with chrome incognito. I checked on scroogle.org. I checked seoserp. I checked with webposition. I checked on multiple computers across the 3 main browsers. They all return my site as being either 1st or 2nd.

Without knowing the keyword, is it possible this keyword is something more seasonal? Some keywords get XXX number of searches a month on average, but 90% of them are in a 3 month span.

Just trying to think of things that might cause something like this.

[Kauzmo]

Well my title and description is like this:

Office Desks
Office desks on sale! Come check out different wooden, metal, and vintage office desks all up to 40% off.

Title: Office Desks | Desks up to 40% off

Description: Office Desks no longer have to be boring. Make a statement with your desk. Choose from...

Just a suggestion but your title and description read just like all the others. Spice it up a bit. Make them want to click!

[ttkim]

Originally Posted by xenter

Well my title and description is like this:

Office Desks
Office desks on sale! Come check out different wooden, metal, and vintage office desks all up to 40% off.

I'm using scroogle, and I don't see that description anywhere in the top 100.

[Kauzmo]

@ttkim - he was using it as an example. He didn't provide his actual keywords.

[LiamP]

Those oft quoted stats about number 1 position getting 40-50% of clicks are outdated. You are competing with a lot more paid ads and dealing with more savvy searchers.

See this article for recent CTR tests (scroll to the bottom for the graph or read the whole thing).
Mission ImposSERPble: Establishing Click-through Rates | SEOmoz

Basically, CTR is (on average) 18% for 1st, 10% 2nd, 7% 3rd, 4% 4th.

From what you said you get about 6% CTR. Below average, but inside what I would think would be a normal deviation for a sample size of one that hovers between first and third.