does people really use [exact match] ?

[veeco]

hello guys,
i usually use phrase match instead on broad match for me keyword research. I had this question for few weeks...

Does people really use [exact match] ?

i try to search [blue widget] in google, but the result is not quite exact as the description i know (i.e it had words in the left or right of the keywords),
it displayed the result as i know for exact match


so what really is an exact match ?

[trustumar]

What are keyword matching options? - AdWords Help

[Clyde]

LOL.

You're supposed to use the Exact Match in Google Keyword Tool, not Google search sir.

[UMS]

Google search has no exact match search option.

Searching for:

[blue widget]

is the same as searching for

blue widget

ie: broad match search.

The [] are ignored.

[dp40oz]

Originally Posted by UMS

Google search has no exact match search option.

Searching for:

[blue widget]

is the same as searching for

blue widget

ie: broad match search.

The [] are ignored.

When you are trying to rank for a keyword exact match is what you are going for. If you look under broad match for blue widget it will include searches for things like "blue man group widget" or "widget for when I am feeling blue" if you are trying to rank for the term "blue widget" you'd be completely mislead by looking at broad match search results. ALWAY USE EXACT MATCH otherwise you'll be wondering why your keyword has no traffic when you hit the 1st page.