How To Fix Your Quality Score Issues

Terry Kyle · 01-14-2009, 06:55 PM

For those new-ish to AdWords, getting a "Poor" Quality Score for a site that seems properly optimised for a certain phrase is really frustrating when running AdWords campaigns.

I went through all this and to call it annoying is quite an understatement.

There is a solution though. Download a copy of WebCEO (the free version) and get it to check your specific AdWords-linked pages for Optimisation.

I find with WebCEO's advice and making the recommended corrections, you will get at least 7/10 ("OK" Quality Score) every time and sometimes an 8/10 ("Great").

By the way, I can find no apparent reason why some - seemingly identically optimised pages - come up as "Great" and others "OK".

Nonetheless, even 7/10 "OK" is way better than "Poor" CPC-wise and it only takes a minute to make the recommended changes to HTML pages, upload, WebCEO-check them again and get your campaign moving.

Add in a great course like James Schramko's on AdWords (not free) and your days of AdWords frustration should be behind you. Best of luck.

dburk · 01-14-2009, 07:17 PM

Hi Terry,

That's some good advice. Landing page quality issues is just one of the factors that make up your Quality Score.

In addition to the sources you recommend I would also recommend that folks that are new to AdWords to spend some time at the AdWords Learning Center, use the Keyword Analysis Page to identify the cause of your Quality Score issues and ask specific questions in this forum for help.

These are also all free and very useful.

MarQueteer · 01-14-2009, 08:06 PM

Yep, the learning center is great, and maybe visit a few of the online webinars google.com/adwords/webinars/

Listening and watching is often easier than reading and many people don't even know these webinars exist! Reading forums is great, but no ebook or forum subtitutes first hand information.

IowaGal · 01-15-2009, 07:09 AM

Quote:

Originally Posted by MarQueteer

Yep, the learning center is great, and maybe visit a few of the online webinars google.com/adwords/webinars/

Listening and watching is often easier than reading and many people don't even know these webinars exist! Reading forums is great, but no ebook or forum subtitutes first hand information.

Thanks MarQueteer - I actually didn't even know that those webinars were there - very helpful information.

Shift · 01-15-2009, 07:43 AM

I also didn't know about the webinars until yesterday when I got an email from Google telling me about it.

Regarding QS I've noticed that the CPC is sometimes higher for an 8 than for a 7, but maybe more people are bidding for that keyword?

01-14-2009, 06:55 PM	#1
Terry Kyle On A Backlinking Journey War Room Member Join Date: Jul 2008 Location: London/Sofia Posts: 815 Blog Entries: 3 Thanks: 417 Thanked 760 Times in 170 Posts	How To Fix Your Quality Score Issues - For Free For those new-ish to AdWords, getting a "Poor" Quality Score for a site that seems properly optimised for a certain phrase is really frustrating when running AdWords campaigns. I went through all this and to call it annoying is quite an understatement. There is a solution though. Download a copy of WebCEO (the free version) and get it to check your specific AdWords-linked pages for Optimisation. I find with WebCEO's advice and making the recommended corrections, you will get at least 7/10 ("OK" Quality Score) every time and sometimes an 8/10 ("Great"). By the way, I can find no apparent reason why some - seemingly identically optimised pages - come up as "Great" and others "OK". Nonetheless, even 7/10 "OK" is way better than "Poor" CPC-wise and it only takes a minute to make the recommended changes to HTML pages, upload, WebCEO-check them again and get your campaign moving. Add in a great course like James Schramko's on AdWords (not free) and your days of AdWords frustration should be behind you. Best of luck.
	FREE Video: The Fastest/Best Way To Make Money Online Today

01-14-2009, 07:17 PM	#2
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,483 Thanks: 137 Thanked 641 Times in 553 Posts Contact Info	Re: How To Fix Your Quality Score Issues - For Free Hi Terry, That's some good advice. Landing page quality issues is just one of the factors that make up your Quality Score. In addition to the sources you recommend I would also recommend that folks that are new to AdWords to spend some time at the AdWords Learning Center, use the Keyword Analysis Page to identify the cause of your Quality Score issues and ask specific questions in this forum for help. These are also all free and very useful.
	Don Burk * Get Results - Outsource Your PPC Management * Get a Keyword Domain Name - www.SeriousNames.com

01-14-2009, 08:06 PM	#3
MarQueteer HyperActive Warrior War Room Member Join Date: Jan 2009 Location: USA Posts: 173 Thanks: 6 Thanked 16 Times in 15 Posts Social Networking	Re: How To Fix Your Quality Score Issues - For Free Yep, the learning center is great, and maybe visit a few of the online webinars google.com/adwords/webinars/ Listening and watching is often easier than reading and many people don't even know these webinars exist! Reading forums is great, but no ebook or forum subtitutes first hand information.
	The Real Thing -> ALN <- Links that Work!

01-15-2009, 07:43 AM	#5
Shift HyperActive Warrior War Room Member Join Date: Mar 2008 Posts: 159 Thanks: 23 Thanked 4 Times in 4 Posts	Re: How To Fix Your Quality Score Issues - For Free I also didn't know about the webinars until yesterday when I got an email from Google telling me about it. Regarding QS I've noticed that the CPC is sometimes higher for an 8 than for a 7, but maybe more people are bidding for that keyword?