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09-26-2011, 07:04 PM
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| Warrior Member  Join Date: Apr 2011
Posts: 23
Thanks: 6
Thanked 3 Times in 3 Posts
|  Why does Approximate CPC fluctuate with exact/broad in adwords?
I am doing some keyword research and I am wondering why a keyword that pays the publisher or costs the advertiser 1.45 in broad only costs/pays .45 cents in exact search. I am doing research for niche sites and confused at the pricing drops.
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I am not really a girl but I play one on the Internet.
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| Tags |
| adwords, approximate, cpc, exact or broad, fluctuate |
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