What Adwords looks at

Ducksauce · 09-26-2011, 09:13 PM

I am wondering what Adwords uses on your site if you are hosting Adsense?

The Adwords customer chooses keywords to chase and bid (pay) for, does Adwords mainly use your title, domain name, or is it a grand mystery like the search engine?

Thanks

tonyalves · 09-27-2011, 06:36 PM

In a nutshell, when the advertiser creates his campaign in Adwords, he/she provides the keywords that he/she wants the ads to appear for.

Then Adsense tries to match those keywords to the keywords that you are targeting with your content.

However, you can tell Adsense which content on your site you want it to match Adsense ads to, by using what they call "Section Targeting".

Here is the code that you can use to select which part of your content you want Adsense to target:




Conversely, you can also tell Google which parts of your content you want to be ignored. Just use this code:




I hope that this helps.

Tony Alves

09-26-2011, 09:13 PM	#1
Ducksauce HyperActive Warrior Join Date: Mar 2011 Posts: 234 Thanks: 59 Thanked 7 Times in 6 Posts	What Adwords looks at I am wondering what Adwords uses on your site if you are hosting Adsense? The Adwords customer chooses keywords to chase and bid (pay) for, does Adwords mainly use your title, domain name, or is it a grand mystery like the search engine? Thanks
	Gold is the money of kings; Silver is the money of gentlemen; Barter is the money of peasants; but debt is the money of slaves

09-27-2011, 06:36 PM	#2
tonyalves HyperActive Warrior War Room Member Join Date: Dec 2009 Location: Ontario, Canada Posts: 173 Thanks: 14 Thanked 23 Times in 20 Posts	Re: What Adwords looks at In a nutshell, when the advertiser creates his campaign in Adwords, he/she provides the keywords that he/she wants the ads to appear for. Then Adsense tries to match those keywords to the keywords that you are targeting with your content. However, you can tell Adsense which content on your site you want it to match Adsense ads to, by using what they call "Section Targeting". Here is the code that you can use to select which part of your content you want Adsense to target: <!-- google_ad_section_start --> <!-- google_ad_section_end --> Conversely, you can also tell Google which parts of your content you want to be ignored. Just use this code: <!-- google_ad_section_start(weight=ignore) --> <!-- google_ad_section_end --> I hope that this helps. Tony Alves
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