What's reasonable CTR and how to improve it?

positivethinking · 09-26-2011, 11:30 PM

Hello,

What's reasonable CTR? If it's below that, any tips about how to improve it?
Let's discuss in detail here.
- Ad position, Text or Image or Video?
- What about Full screen ad or popup ad? Is it annoying? But, still worth it?

Any idea?

Thank you,

futuremills · 09-27-2011, 12:10 AM

it all depends on the niche...some niches can yield 20-30 percent ctr with a quality layout. however some niches can only yield about 5 percent. Its really all in the niche. Also, some say that text ads are best because they are most targeted. Lots of times image ads have nothing to do with the site. For example, a site about light bulbs and then you have a big image ad for insurance. With text ads they tend to fit your site more.
hope this helps

Waxdk · 09-27-2011, 12:31 AM

Keep changing position to test which got best performance and pop out ads usually for those less quality site but with lots traffic.

09-26-2011, 11:30 PM	#1
positivethinking Positive Join Date: Apr 2011 Posts: 50 Thanks: 1 Thanked 4 Times in 2 Posts	What's reasonable CTR and how to improve it? Hello, What's reasonable CTR? If it's below that, any tips about how to improve it? Let's discuss in detail here. - Ad position, Text or Image or Video? - What about Full screen ad or popup ad? Is it annoying? But, still worth it? Any idea? Thank you,
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09-27-2011, 12:10 AM	#2
futuremills HyperActive Warrior War Room Member Join Date: Jul 2009 Location: SoCal/NY/MD Posts: 430 Thanks: 118 Thanked 15 Times in 15 Posts	Re: What's reasonable CTR and how to improve it? it all depends on the niche...some niches can yield 20-30 percent ctr with a quality layout. however some niches can only yield about 5 percent. Its really all in the niche. Also, some say that text ads are best because they are most targeted. Lots of times image ads have nothing to do with the site. For example, a site about light bulbs and then you have a big image ad for insurance. With text ads they tend to fit your site more. hope this helps

09-27-2011, 12:31 AM	#3
Waxdk Active Warrior War Room Member Join Date: Dec 2007 Location: Millionaire City Posts: 37 Thanks: 14 Thanked 6 Times in 6 Posts	Re: What's reasonable CTR and how to improve it? Keep changing position to test which got best performance and pop out ads usually for those less quality site but with lots traffic.
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