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| HyperActive Warrior Join Date: Apr 2011 Location: New England
Posts: 183
Thanks: 13
Thanked 3 Times in 3 Posts
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If my understanding is correct: +ABC +XYZ would beat +ABC XYZ. But if you have a dual modified competing with an anchor modified, does this result in a higher CPC? Of even if you have +ABC +XYZ and ABC XYZ in your ad group, are you bidding against yourself and increasing your CPC? |
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| Tags |
| bidding, broad, modified |
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