The Google Adwords Ad Matrix

David Michael · 01-15-2009, 10:57 AM

It basically breaks down the buyer into three categories and their surfing mindset and gives you the type of ads you should be targeting to their surfing mindset and buyer type. It can be applied to any niche.

http://img244.imageshack.us/img244/8411/admatrixsg7.gif

Narayan · 01-15-2009, 02:11 PM

Hey David. Very interesting.

How do you determine in which quadrant your target audience really is?

e-service · 01-29-2009, 08:33 PM

can you explain how did you do?

thanks!

Aster Brittan · 01-29-2009, 09:03 PM

It looks like you decide which stratgey you want to convey depending on your product then the people with the same mindset will gravitate to your ad.
thank you David very compelling!

David Michael · 02-11-2009, 10:57 PM

Quote:

Originally Posted by Narayan

Hey David. Very interesting.

How do you determine in which quadrant your target audience really is?

It is based on your long tail keyphrases.

01-15-2009, 10:57 AM	#1
David Michael The Automator Join Date: Nov 2008 Location: Toronto, ON CANADA Posts: 27 Thanks: 2 Thanked 2 Times in 2 Posts	The Google Adwords Ad Matrix It basically breaks down the buyer into three categories and their surfing mindset and gives you the type of ads you should be targeting to their surfing mindset and buyer type. It can be applied to any niche. http://img244.imageshack.us/img244/8411/admatrixsg7.gif

01-15-2009, 02:11 PM	#2
Narayan Active Warrior Join Date: Dec 2008 Posts: 54 Thanks: 2 Thanked 4 Times in 3 Posts	Re: The Google Adwords Ad Matrix Hey David. Very interesting. How do you determine in which quadrant your target audience really is?

01-29-2009, 08:33 PM	#3
e-service Active Warrior Join Date: Jan 2009 Posts: 61 Thanks: 14 Thanked 0 Times in 0 Posts Contact Info	Re: The Google Adwords Ad Matrix can you explain how did you do? thanks!

01-29-2009, 09:03 PM	#4
Aster Brittan Warrior Member Join Date: Jan 2009 Posts: 27 Thanks: 0 Thanked 1 Time in 1 Post	Re: The Google Adwords Ad Matrix It looks like you decide which stratgey you want to convey depending on your product then the people with the same mindset will gravitate to your ad. thank you David very compelling!