See Actual Search Terms in Adwords Interface?

StevieJK · 09-30-2011, 06:19 AM

Hi all,

If I have a broad keyword in my AdWords campaign, I know that I can use various scripts and tools (i.e. analytics) to see the exact search term that the person typed in when they found and clicked through to my site.

However, this is only when my ad is actually clicked - is there a way to see the exact search term (that my broad keyword phrase was matched to) that triggered my ad even though it wasn't clicked? is there anything in the adwords interface to see this sort of data?

In other words, how can I find out the exact search terms that were typed in to generate impressions of my ad and not just click-throughs?

Thanks,
Steve.

StevieJK · 09-30-2011, 01:33 PM

Thanks for the reply.

Yes, I have used the 'see search terms' feature, but this only shows the search terms for the clicks that you recieve, not for impressions in general.

Maybe it's not possible, but it's a shame as it would be a useful feature....

blackdogseo · 09-30-2011, 01:35 PM

Go into Adwords. Select Keywords. See Search Terms dropdown and select All. Enjoy

blackdogseo · 09-30-2011, 01:37 PM

Whoops. Posted at almost the same time. It does show you the number of impressions though so that you can get an idea of how many people are searching for those terms.

09-30-2011, 06:19 AM	#1
StevieJK JStyle Marketing Join Date: Nov 2009 Location: UK Posts: 159 Thanks: 24 Thanked 16 Times in 13 Posts	See Actual Search Terms in Adwords Interface? Hi all, If I have a broad keyword in my AdWords campaign, I know that I can use various scripts and tools (i.e. analytics) to see the exact search term that the person typed in when they found and clicked through to my site. However, this is only when my ad is actually clicked - is there a way to see the exact search term (that my broad keyword phrase was matched to) that triggered my ad even though it wasn't clicked? is there anything in the adwords interface to see this sort of data? In other words, how can I find out the exact search terms that were typed in to generate impressions of my ad and not just click-throughs? Thanks, Steve.

09-30-2011, 01:33 PM	#2
StevieJK JStyle Marketing Join Date: Nov 2009 Location: UK Posts: 159 Thanks: 24 Thanked 16 Times in 13 Posts	Re: See Actual Search Terms in Adwords Interface? Thanks for the reply. Yes, I have used the 'see search terms' feature, but this only shows the search terms for the clicks that you recieve, not for impressions in general. Maybe it's not possible, but it's a shame as it would be a useful feature....

09-30-2011, 01:35 PM	#3
blackdogseo Warrior Member Join Date: Sep 2011 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: See Actual Search Terms in Adwords Interface? Go into Adwords. Select Keywords. See Search Terms dropdown and select All. Enjoy

09-30-2011, 01:37 PM	#4
blackdogseo Warrior Member Join Date: Sep 2011 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: See Actual Search Terms in Adwords Interface? Whoops. Posted at almost the same time. It does show you the number of impressions though so that you can get an idea of how many people are searching for those terms.