New Term Banned from Google Adwords

seofalco · 09-30-2011, 08:24 AM

Hello Everyone,

I am fairly new at this web marketing, so i would like to pose a questions perhaps the experts can help?

I currently run an Adwords campaign for the HCG Diet. The term HCG has recently been banned from Google Adwords and all campaigns running promoting the product are being suspended.

QUESTION : If the term is banned, how is it possible that when you perform a search for the term hcg ( ex: hcg diet, hcg diet injections) you can still see running ads promoting the product?

My Adgroup which contains keywords related to hcg - has multiple ads with different ad copy

- Ads including HCG in the adcopy are disaproved

- Ads using keyword insertion - are approved and run but do not fully show the keyword
Ex: Ad headline {KeyWord:Weight Loss Diet}
Keyword: HCG Diet

When the ad is triggered only the Diet portion of the keyword is inserted and excludes HCG - How can this happen? Other advertisers are able to include HCG in the headline and body of the ad.

Any ideas, any help is appreciated?

Thanks!

paulgl · 09-30-2011, 11:50 AM

I think you are confusing banned words with something else.

Like how and when google displays ads.

You can target terms, but not promote them.

You can probably can target hcg, but better not promote it
with diet.

You are promoting hcg in conjunction with diet. Not allowed.

A smart marketer would know how to do it correctly.

And, google wants smart marketers. You don't think they are
not going to sell ads on a well searched term like hcg?

But weight loss, diet, AND hcg product/landing page aint gonna cut it.

Paul

seofalco · 09-30-2011, 12:04 PM

Thank You Cadmo for the link and article. I will continue researching the topic

Regards,

seofalco

seofalco · 09-30-2011, 12:06 PM

Paul,

I appreciate your insight on the subject. Perhaps I should change the focus of the campaign.

Thanks,

seofalco

AdBank · 10-05-2011, 11:05 PM

Yep;/ I spoke to a adwords rep the the other day and she said any ad with hcg in it is going to be disapproved.

HardHittingAdCopy · 10-27-2011, 11:22 AM

My sources state that Google is not longer allowing ads for anything that is considered a supplement, and scrutnizing anything that is "consumed".

Basically, if your not a big Pharma... you'll need to start looking for alternative media.

09-30-2011, 08:24 AM	#1
seofalco Warrior Member Join Date: Sep 2011 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	New Term Banned from Google Adwords Hello Everyone, I am fairly new at this web marketing, so i would like to pose a questions perhaps the experts can help? I currently run an Adwords campaign for the HCG Diet. The term HCG has recently been banned from Google Adwords and all campaigns running promoting the product are being suspended. QUESTION : If the term is banned, how is it possible that when you perform a search for the term hcg ( ex: hcg diet, hcg diet injections) you can still see running ads promoting the product? My Adgroup which contains keywords related to hcg - has multiple ads with different ad copy - Ads including HCG in the adcopy are disaproved - Ads using keyword insertion - are approved and run but do not fully show the keyword Ex: Ad headline {KeyWord:Weight Loss Diet} Keyword: HCG Diet When the ad is triggered only the Diet portion of the keyword is inserted and excludes HCG - How can this happen? Other advertisers are able to include HCG in the headline and body of the ad. Any ideas, any help is appreciated? Thanks!

09-30-2011, 11:50 AM	#2
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,851 Thanks: 804 Thanked 1,200 Times in 887 Posts	Re: New Term Banned from Google Adwords I think you are confusing banned words with something else. Like how and when google displays ads. You can target terms, but not promote them. You can probably can target hcg, but better not promote it with diet. You are promoting hcg in conjunction with diet. Not allowed. A smart marketer would know how to do it correctly. And, google wants smart marketers. You don't think they are not going to sell ads on a well searched term like hcg? But weight loss, diet, AND hcg product/landing page aint gonna cut it. Paul
	How to Make Money off Facebook: Login to your account. Deactivate your account. Get your butt to work.

09-30-2011, 12:04 PM	#3
seofalco Warrior Member Join Date: Sep 2011 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: New Term Banned from Google Adwords Thank You Cadmo for the link and article. I will continue researching the topic Regards, seofalco

09-30-2011, 12:06 PM	#4
seofalco Warrior Member Join Date: Sep 2011 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: New Term Banned from Google Adwords Paul, I appreciate your insight on the subject. Perhaps I should change the focus of the campaign. Thanks, seofalco

10-05-2011, 11:05 PM	#5
AdBank Active Warrior Join Date: Jul 2011 Posts: 60 Thanks: 0 Thanked 3 Times in 3 Posts Contact Info	Re: New Term Banned from Google Adwords Yep;/ I spoke to a adwords rep the the other day and she said any ad with hcg in it is going to be disapproved.

10-27-2011, 11:22 AM	#6
HardHittingAdCopy Warrior Member Join Date: Jul 2007 Location: , , USA. Posts: 12 Thanks: 0 Thanked 0 Times in 0 Posts	Re: New Term Banned from Google Adwords My sources state that Google is not longer allowing ads for anything that is considered a supplement, and scrutnizing anything that is "consumed". Basically, if your not a big Pharma... you'll need to start looking for alternative media.