Adsense CPC Is IT Actually Real?

[suxes2005]

I do check some adsense CPC KW and i wonder if the cpc displayed on GKT is actually real. Are you getting the result really? $20 for a click?

SHALOM

[Dash Evra]

Here the thing about Adsense from my experiences...

Just because you found a keyword that pays $20 per click does not necessarily means you will receive that amount per click (or even close to it) if you have a site based on that keyword. That's because Adsense tends to diversify its ads. Your site will display ads mainly based on the niche according to the articles' content as a whole, rather than a single specific word.

Yes, it's a good idea to target higher paying keywords. It increase your chances of hitting a jackpot every now and then.

There are both high and low paying ads for every niche (as far as I know), so don't be surprise if you get those 0.05 dollar clicks even though your domain is a $100 keyword.

Just my 0.02

[Kay King]

Usually what you see is what the advertiser is paying for that keyword. You don't get all of it and there is a difference in amount paid on search network and content network.

The numbers you can trust are those that appear in your own adsense account as results.

kay

[vok]

Sometimes yeah, Adwords advertisers will sometimes bid $20+ CPC in the financial niche for example to try and get filled on as much traffic as possible.

They hope that the average CPC is way below their bid but sometimes, I don't know but I'm just guessing, due to a shortage of supply at around that time their maximum bid could only be filled, and you got a slice of that since one of those clicks came from your website.

Not every single click is going to be $20, it'll be a once in a blue moon kinda thing. The best thing to look for is niches with lots of Adwords advertisers but not a lot of publishers, the shortage in traffic supply will drive up the CPC.

To many publishers and not enough advertisers will drive down the CPC, to the point where the ads become less relevant to fill positions, = bad niche!

[outwest]

No. That CPC displayed on google KWT is for adwords advertisers, thats the highest rate they pay to advertise on Google.com......................this has nothing to do with Adsense payments. The traffic on Google.com obviously is 100 percent pure SE traffic and that traffic is gold, and advertisers are charged a premium to place their ads on Google.com.

Adwords advertisers pay way less CPC to place their ads (via Adsense) on webmasters pages.

Why? Because the traffic could come from anywhere on webmasters pages. perhaps it is total crap spam traffic not even coming from the SEs. There is no way to tell, the traffic varies on each website/webpage as far as quality.

If you want a way more accurate CPC, click on "contextual" tool link in the Google KWT. (this advise is coming from The Verysmartguy aka Jeff.

Example the CPC for Mesothelioma Attorney Texas on the Google KWT is $204.00.
Even at 60 percent payout do you really think Google is paying $120 per click for this term to webmasters for running Adsense ads? No way

Now go enter that term in the contextual tool and see what comes up

I have found that the CPC on the Google KWT, and the contextual tools, sometimes match somewhat closely but
The higher the number is on the Google KWT, ($10,$20,$30,$50,$60 etc etc) the more likely it is to be wildly inaccurate when applied to ADSENSE CPC

I have yet to see a CPC on the contextual tool show above 6 to $7 but I am sure there might be some that are up to $10

Do you guys know anyone getting $20 -$60 dollars CPC? I sure dont

[paulgl]

Originally Posted by Kay King

Usually what you see is what the advertiser is paying for that keyword. You don't get all of it and there is a difference in amount paid on search network and content network.

The numbers you can trust are those that appear in your own adsense account as results.

kay

Yeah but people don't trust google and have no idea how adwords and
the content network actually work.

The problem is people putting the cart before the horse. This forum is
notorious for it. People come here talking about finding some pie-in-the-sky
keywords to become millionaires. Aint gonna happen. But the myth goes
on.

So some poor sap makes a page on mesothelioma student loans, etc., and
thinks google is going to slap a $50 ad on it. Fat chance. Those are
for search and big advertisers on bigger pages. Your page is at the
bottom of the heap, probably lucky to get anyone bidding 50 cents.

If people knew the truth....they would do it the right way.

Start a site on something YOU are familiar with, can add content, can
keep it updated and interesting, informative, etc. Build authority.
Then over time advertisers will target your page no matter what the
niche, and CPC will go up.

How many crazy threads here start with:

"100 high paying keywords..."

"I need help finding keywords...."

Such crapola....

Paul

[suxes2005]

paulgl you have a point there.

As per google, dont you think they are 'milking' us?
Seems they actually get paid the real CPC amount and they
chun out a fraction of it to website owners?

SHALOM

[Lucid]

Sigh. If only there could be a sticky thread about this subject and people actually _read_ it.

As pointed out by others, the GKT is a tool for advertisers and gives them an estimate of what they would pay on the Google search network, not the content network which is what you are if you put Adsense on your site. It's also for the top three positions, not the lower ones. Further, this estimate is based on an average quality score. Advertisers with higher scores pay less, sometimes much, much less. There are likely few advertisers with low scores in the top positions.

Now, a lot of advertisers will bid much less on the content network. There are also differences between it and the search network and therefore differences in how much they will pay. You cannot - repeat, cannot - determine how much you'll earn from the GKT.

Do not assume that whatever estimate shows in GKT is what advertisers actually pay. The good and smart advertisers with high scores may pay $10 or less for a keyword listed at $20.

Do not assume that's what they pay on the content network.

Do not assume that's all your share because it isn't. Google from what I hear pays 60% of their earnings to publishers. So you are not being milked, they are giving you the bigger share.

Do not focus on CPC. The system is there to maximize revenues for Google and satisfy advertisers. Let it do it's job, it knows what it's doing. I'd rather get five cents per click for an ad getting a 3% click rate than an ad paying ten cents getting a 1% rate.

[rinor81]

What if we have a look at the Contextual Tool of Google? Is that more accurate? Is it helpful?

I agree about building a site you're familiar with the niche and can add content all the time and make it interesting, but suggest I want to make a site about a "high" paying keyword as well just to test it....should I check the Contextual Tool for that?

Thanks guys.

[IM Ash]

Originally Posted by rinor81

What if we have a look at the Contextual Tool of Google? Is that more accurate? Is it helpful?

....should I check the Contextual Tool for that?

Thanks guys.

I check my stats regularly in comparison with the contextual tool and I can tell you that the tool is fairly accurate. Across all of my sites I am seeing an average CPC that is in the region of 50% of what the contextual tool displays. In fact, now when I do my research I just take 50% of what the CTT displays as the amount that I am most likely to receive per click for a specific keyword.

[yukon]

All I know is I'm getting $3-$8 clicks for education & insurance Adsense clicks.

If the subject (education, insurance) is expensive off-line, it's just as expensive on-line, & Adsense payouts reflect that high cost.

Forget keyword tools, ask yourself "What cost a lot of money off-line", that's your niche & keyword starting point.

It helps to know the subject beforehand, still content can be outsourced If needed.

[suxes2005]

yukon that's another perspect and i kinda believe that too.

Anyways, as for me, i just imagine how much I get atimes on some of my sites that i expect highest of $1 CPC but i get more than that some times and some high paying KW site of mine might bring $0.05 which sounds funny

The thing is this, what ever you do and it's working for you then continue to do it and add more energy to it too.

SHALOM