Simple technical question about 301 redirect and juice

nesvarbu · 10-05-2011, 04:30 PM

Hey,

Suppose i have two urls on same domain.

mydomain.com/something1
mydomain.com/something2

Recently i had to make a change and did 301 redirect from something1 to the new something2, but all backlinks pointed to something1.

My question: Will link juice from something1 pass to something2 after redirect? Will something2 rank as good as something1 did?

Thanks

stephencammeron · 10-05-2011, 04:56 PM

Yes and yes.

Chris Sweeney · 10-05-2011, 04:58 PM

Quote:

Will link juice from something1 pass to something2 after redirect?

Yes it will flow through something1 to something2.

Quote:

Will something2 rank as good as something1 did?

Yes it should, as long as your on-page SEO factors on the new something2 are as strong as what they were on something1. You may dance a little bit, but you should ultimately settle where something1 originally was. Keep in mind, though, there may be a bit of a reduced effect of the links pointing at something1 and flowing through to something2. Therefore, if you rank a few spots behind where something1 originally was, you should build some links to something2 to ensure that any lost juice is reinstated.

paulgl · 10-05-2011, 07:57 PM

There is no way to tell if they will rank the same.

You are obliterating a page. It's gone. You are
creating a new one. 301 or not, it's not the same.

Too many people think a 301 is magic or something.

The old page will rank for a long, long time, if it ranks
now, that is. There is no set time as to when google
does anything to the new page. Yes, people will be
forwarded to new page. But that's not such a great
prospect if people are looking for something different.

"Link juice" is an iffy proposition. If old links gave any juice
now, over time the juice will dry out.

No way is a new page going to be the same as an old
page right out of the box.

I have been 301'ing a domain.com to domain.com/keyword
for a long, long time. And yet, the domain.com is still in
the search rankings on google.

People need to fully understand what a 301 redirect does,
and most importantly what it does not. It does not make
the new page the same as the old one in rankings.

You do a 301, in reality, so that it does not matter if people
find one or the other. That's really what you want.

Paul

10-05-2011, 04:30 PM	#1
nesvarbu HyperActive Warrior War Room Member Join Date: Apr 2011 Location: Vilnius Posts: 102 Thanks: 3 Thanked 4 Times in 4 Posts	Simple technical question about 301 redirect and juice Hey, Suppose i have two urls on same domain. mydomain.com/something1 mydomain.com/something2 Recently i had to make a change and did 301 redirect from something1 to the new something2, but all backlinks pointed to something1. My question: Will link juice from something1 pass to something2 after redirect? Will something2 rank as good as something1 did? Thanks
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10-05-2011, 04:56 PM	#2
stephencammeron Myth Fighter Join Date: Jun 2011 Location: Philippines Posts: 105 Thanks: 0 Thanked 9 Times in 8 Posts	Re: Simple technical question about 301 redirect and juice Yes and yes.
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10-05-2011, 07:57 PM	#4
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,851 Thanks: 804 Thanked 1,200 Times in 887 Posts	Re: Simple technical question about 301 redirect and juice There is no way to tell if they will rank the same. You are obliterating a page. It's gone. You are creating a new one. 301 or not, it's not the same. Too many people think a 301 is magic or something. The old page will rank for a long, long time, if it ranks now, that is. There is no set time as to when google does anything to the new page. Yes, people will be forwarded to new page. But that's not such a great prospect if people are looking for something different. "Link juice" is an iffy proposition. If old links gave any juice now, over time the juice will dry out. No way is a new page going to be the same as an old page right out of the box. I have been 301'ing a domain.com to domain.com/keyword for a long, long time. And yet, the domain.com is still in the search rankings on google. People need to fully understand what a 301 redirect does, and most importantly what it does not. It does not make the new page the same as the old one in rankings. You do a 301, in reality, so that it does not matter if people find one or the other. That's really what you want. Paul
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