Market Samurai Experts: Tips? Help?

[Nightengale]

Hi all,

I just purchased Market Samurai yesterday and am learning how to use it. (I'm a complete MS newbie.) However, I could really use some help:

My business is the International Association of Health & Wellness Professionals and my target market is chiropractors, massage therapists, fitness/personal trainers and nutritionists -- to start.

For my initial keyword search/project, I'm using "health and wellness professionals." However, I'm running into the same problem I had when I was doing basic, manual research: I get a LOT of related-but-useless keywords like: "health and wellness tips", "health and nutrition tips," etc.

These are obviously targeted to CONSUMERS. But I'm targeting the health and wellness PROFESSIONALS, those people with health and wellness businesses.

Since I'm not entirely sure how to refine my search to sort out the keywords targeted to professionals and not the consumers, it drives me CRAZY! (Especially since the health/wellness/fitness market is so HUGE!)

How do I refine my search to get the keywords I want/need?

I know I can do two things:

1. Delete the obviously wrong keywords (i.e. "health and nutrition tips"). But this still leaves some questionable keywords.

2. Put in more relevant keywords like "massage therapist", "massage therapy marketing." (My association's goal is to help them with the BUSINESS side of running their practices, not the technical aspects of their practice.)

What else should I do? Anyone willing to walk me through doing a basic MS keyword research project?

SEO is not my forte and I feel completely lost. I'd REALLY appreciate your help!

Thanks,
Michelle