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Old 10-09-2011, 05:00 PM   #1
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Default How unique should content be?

I am currently writing reviews for 36 poker sites. I like to be consistent so I have formatted them all in the exact same way with the same headings. The problem is many of the sites are on the same network, so their reviews will be almost identical. I think every review belongs on its own page, and I don't want to split the review up into several pages because that would not be good for the user. For some sections I'm having to rewrite them lots of times without changing the meaning. I've been using utext.rikuz.com/en/ to check the uniqueness. What percentage of uniqueness do I need to avoid google from not displaying a page in the search engine?
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Old 10-09-2011, 05:25 PM   #2
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Default Re: How unique should content be?

It might look the same but it;
  • cannot be of the same words in each sentence
  • cannot be the same number of sentences in a paragraph
  • cannot be the same number of paragraph in an article
  • embed pictures in the article
  • embed videos in the article as much as possible
  • put sub-topic and make it an H2 or H3 tags
As for uniqueness percentage, go as high as 80% or more, aim for 90% for better results.
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Old 10-09-2011, 05:33 PM   #3
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Default Re: How unique should content be?

100% is absolutely good, but sometimes if there are 1000s of people reviewing the same site or product, it is not impossible that the words or phrase use can be the same as the others. So, to add more uniqueness to it... images, videos, article layout, etc must be utilized. Perhaps bold or italicize some of the important phrase or words within the article will also help.
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Old 10-09-2011, 05:50 PM   #4
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Default Re: How unique should content be?

100% unique is simply not possible on an article that is related because many of the same keywords will be used. I'll aim for 80% but I doubt I can get higher than 60 or 70%. Things like the deposit options and cashout options can't possibly unique. For them to be unique would be for me to lie and make up cashup options that don't exist or spell them incorrectly. If I made my heading unique it would simply be bad for the user because I like to format my reviews in a consistent way.

Also 2 very important pages to my site are the reviews page and the rakeback page. The reviews page has all the sites key stats listed in a fully sortable table and a description of each stat below. The rakeback page has all the sites that offer rakeback listed in a table with the same stats and the same descriptions written below. I've tried to make the descriptions as different as I can without changing the meaning. I got the following results:
Number of words in the shingle - 1. Similarity - 41.78%
Number of words in the shingle - 2. Similarity - 25.2%
Number of words in the shingle - 3. Similarity - 20.06%
Number of words in the shingle - 4. Similarity - 18.36%

Do you think that is acceptable?

I can add some unique content to the pages, but the last thing I want to do is get rid of the table on the rakeback page or the table on the reviews page. It is simply better for the visitors that the tables are there and better for my visitors that there are descriptions of all the stats underneath.
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Old 10-10-2011, 12:17 AM   #5
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Default Re: How unique should content be?

As all search engine try to show the relevant and useful information for user search. And for showing result they prefer the quality data the most. So all depend on content. If you have quality and meaningful content on the site , then can get the more visitor naturally with a view to get more information. And due to more visit google will notice the site and show the site at top position. And also because of quality content your site ranking goes up. So unique and useful content is the prior need for any.

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Old 10-10-2011, 12:25 AM   #6
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Default Re: How unique should content be?

Content is king all the fresh content is easly crawled by search engine.
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Old 10-10-2011, 12:31 AM   #7
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Default Re: How unique should content be?

Google is now paying more attention on content, after google panda update it is now recommnded to use unique content for each website otherwise your site will be thrown out by google.

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Old 10-10-2011, 12:33 AM   #8
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Default Re: How unique should content be?

Im not so sure about this duplicate content/google thing. I have 6 sites with almost identical info on and they all rank well etc ...just my 2 bobs worth.
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