Do google ads affect your traffic?

Nickels · 10-12-2011, 01:23 AM

Does google ranking positon #1 matter when there are several google ads for your keyword? Im assuming this affects your site traffic? Do you feel people tend to click on the ads first or skip over them? I personally skip over them but I would like some experienced IM'ers opinions. Im asking because my keyword has alot of google ads on top and the side but I think can rank #1.

Thanks

JDArchitecture · 10-12-2011, 01:39 AM

If you can imagine behavior there are people out there who exhibit it.

I've received email and calls from people thinking they're contacting a different company/organization they searched for when they actually clicked on my ad.

If search results for your KW's have no ads, you may want to re-think the niche you're targeting.

If you worry about competing against advertisers you'll never get anywhere.

Lucid · 10-13-2011, 02:38 PM

> If you can imagine behavior there are people out there who exhibit it.

Very true. I've heard the same thing from others who say they skip over the ads. I can't understand however why if an ad appears to be relevant to your search and promising to solve your problem why you wouldn't click it.

Of course ads will affect your traffic. It's more links competing with yours. Doesn't matter if it's organic or paid. What you have to do is be more attractive than them. You may even want to compete with those paid ads. You'd get more real estate on the results page.

Bruce99 · 10-13-2011, 10:40 PM

Yes a good question when there is a whole column of ads on the right and three or so at the top. The main issue here is that even if you are ranked three organically you can be almost below the fold on the screen and so get looked over.

Something else to think about is that it is said that if you run a google ad AND your site is organically listed in the top three, the fact that they are there together can boost being clicked by 40% over just the effect of either your organic listing or google ad would have for clicks.

This might sound like an ad for google adwords, and i personally dont use them, but they are said to have great synergy effects ...

10-12-2011, 01:39 AM	#2
JDArchitecture Architect War Room Member Join Date: Apr 2010 Location: California Posts: 273 Thanks: 87 Thanked 60 Times in 48 Posts	Re: Do google ads affect your traffic? If you can imagine behavior there are people out there who exhibit it. I've received email and calls from people thinking they're contacting a different company/organization they searched for when they actually clicked on my ad. If search results for your KW's have no ads, you may want to re-think the niche you're targeting. If you worry about competing against advertisers you'll never get anywhere.

10-13-2011, 02:38 PM	#3
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,143 Thanks: 11 Thanked 129 Times in 121 Posts	Re: Do google ads affect your traffic? > If you can imagine behavior there are people out there who exhibit it. Very true. I've heard the same thing from others who say they skip over the ads. I can't understand however why if an ad appears to be relevant to your search and promising to solve your problem why you wouldn't click it. Of course ads will affect your traffic. It's more links competing with yours. Doesn't matter if it's organic or paid. What you have to do is be more attractive than them. You may even want to compete with those paid ads. You'd get more real estate on the results page.
	Adwords Management Services: Because Successful Campaigns Don't Happen by Accident

10-13-2011, 10:40 PM	#4
Bruce99 Survivor Join Date: Apr 2011 Location: Melbourne Australia Posts: 142 Thanks: 5 Thanked 7 Times in 6 Posts	Re: Do google ads affect your traffic? Yes a good question when there is a whole column of ads on the right and three or so at the top. The main issue here is that even if you are ranked three organically you can be almost below the fold on the screen and so get looked over. Something else to think about is that it is said that if you run a google ad AND your site is organically listed in the top three, the fact that they are there together can boost being clicked by 40% over just the effect of either your organic listing or google ad would have for clicks. This might sound like an ad for google adwords, and i personally dont use them, but they are said to have great synergy effects ...
	MY OWN SITES: best dog walking site \|Premium Dog Treats Healthy & Affordable \| My Dog Facebook page.

10-12-2011, 01:23 AM	#1
Nickels Nickels and Grind War Room Member Join Date: Sep 2011 Location: Kansas Posts: 97 Blog Entries: 1 Thanks: 57 Thanked 15 Times in 15 Posts	Do google ads affect your traffic? Does google ranking positon #1 matter when there are several google ads for your keyword? Im assuming this affects your site traffic? Do you feel people tend to click on the ads first or skip over them? I personally skip over them but I would like some experienced IM'ers opinions. Im asking because my keyword has alot of google ads on top and the side but I think can rank #1. Thanks