CPC real life question

svalegria · 10-12-2011, 02:20 PM

I have a keyword that is on the mainpage of my site.
# 1 position in google for last 6 months
Spyfu states 7.58 - $9.03 cost per click with 21 advertisers
Market Samurai states 11.01 CPC

For the last 6 months the average that I have recieved is 1.16 cpc
I have never got a click that would equal the lowest payout ( according to Spyfu (7.58 * 60%))

What factors make the real payout so different than the statistics?

packerfan · 10-12-2011, 02:35 PM

The short answer is those values are for the search network, not the content network. Advertisers generally pay far less on the content network.

My rule of thumb is take the lowest estimate for CPC I find, take about 15% of that, and I use that as an average CPC that I will get. I base all my projections on this. Might be a little conservative, but it works for me.

I do have 2 sites that actually get close to 50% of the CPC that the adwords tool shows, but most don't.

If you're averaging $1/click you're doing just fine.

outwest · 10-13-2011, 01:38 AM

Go to google adwords tool click on "contextual tool"

The CPC you are referring to 9 dollars I have NEVER seen that high on the contextual tool, the highest is usually 4 dollars maybe 5 dollars would be high but above that is rare

do not ever go by CPC in Market Samurai and certainly do not go by the CPC in
Google adwords tool that comes up (I believe these databases are either the same or very close to each other) The CPC in those instances is the price Google charges Adwords advertisers to advertise on Google.com, not on the Adsense network which is lower by far

SpyFu I also think is off

thecableguy · 10-13-2011, 02:03 AM

are the terms that you're targeting the terms that are getting the clicks? I check my log files and see the keyword and a bunch of other strange search phrases as well, unless the targeted keyword shows up consistently you're probably receiving clicks for the non-targeted keywords as well. Just because you've optimized it for a certain keyword doesn't mean that that's the one that's getting the click, it depends on what search term the visitor uses to get to your site. You're not going to get your targeted keyword click every time. If you have Awstats scroll to the bottom and see the terms there using to find your site, and the searchengines or sites that's sending them to you.

10-12-2011, 02:20 PM	#1
svalegria Active Warrior Join Date: Nov 2009 Location: Charlotte Posts: 78 Thanks: 9 Thanked 7 Times in 7 Posts	CPC real life question I have a keyword that is on the mainpage of my site. # 1 position in google for last 6 months Spyfu states 7.58 - $9.03 cost per click with 21 advertisers Market Samurai states 11.01 CPC For the last 6 months the average that I have recieved is 1.16 cpc I have never got a click that would equal the lowest payout ( according to Spyfu (7.58 * 60%)) What factors make the real payout so different than the statistics?

10-12-2011, 02:35 PM	#2
packerfan Senior Warrior Member War Room Member Join Date: Dec 2010 Posts: 1,165 Thanks: 38 Thanked 210 Times in 144 Posts Social Networking	Re: CPC real life question The short answer is those values are for the search network, not the content network. Advertisers generally pay far less on the content network. My rule of thumb is take the lowest estimate for CPC I find, take about 15% of that, and I use that as an average CPC that I will get. I base all my projections on this. Might be a little conservative, but it works for me. I do have 2 sites that actually get close to 50% of the CPC that the adwords tool shows, but most don't. If you're averaging $1/click you're doing just fine.
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10-13-2011, 01:38 AM	#3
outwest Lovin Life War Room Member Join Date: Jan 2011 Location: USA and Asia Posts: 2,690 Thanks: 118 Thanked 180 Times in 161 Posts	Re: CPC real life question Go to google adwords tool click on "contextual tool" The CPC you are referring to 9 dollars I have NEVER seen that high on the contextual tool, the highest is usually 4 dollars maybe 5 dollars would be high but above that is rare do not ever go by CPC in Market Samurai and certainly do not go by the CPC in Google adwords tool that comes up (I believe these databases are either the same or very close to each other) The CPC in those instances is the price Google charges Adwords advertisers to advertise on Google.com, not on the Adsense network which is lower by far SpyFu I also think is off

10-13-2011, 02:03 AM	#4
thecableguy Senior Warrior Member War Room Member Join Date: Aug 2002 Location: , , . Posts: 1,184 Thanks: 63 Thanked 92 Times in 84 Posts	Re: CPC real life question are the terms that you're targeting the terms that are getting the clicks? I check my log files and see the keyword and a bunch of other strange search phrases as well, unless the targeted keyword shows up consistently you're probably receiving clicks for the non-targeted keywords as well. Just because you've optimized it for a certain keyword doesn't mean that that's the one that's getting the click, it depends on what search term the visitor uses to get to your site. You're not going to get your targeted keyword click every time. If you have Awstats scroll to the bottom and see the terms there using to find your site, and the searchengines or sites that's sending them to you.