Tracking PPC Keywords

redstanford · 10-13-2011, 06:05 PM

is there a way or platform that allows you to see which keywords are making you money and which keywords are costing you money in PPC (adwords/adcenter)? thanks in advance.

thecableguy · 10-13-2011, 07:27 PM

You could do it with Adwords, but you'd have to be able to place a tracking pixel on the page following the submission of the order or action. Some of the CPA networks allows you to do it. As I understand it for the keywords with enough search volume you'd want to track the keyword individually, which would mean having to place the keyword in it's own Adgroup. Not sure of the exact process of tying Adwords into the pixel though.

C Rebecca · 10-14-2011, 05:19 AM

You can do this by using Google Adwords.

Also you can connect your Adwords account with Google Analytics account.

Apart from this, you can track your PPR campaign using 'Keyword Country'. Along with your own data, it provides you PPC data of your competitors.

10-13-2011, 06:05 PM	#1
redstanford Advanced Warrior War Room Member Join Date: Nov 2010 Posts: 926 Thanks: 55 Thanked 62 Times in 27 Posts	Tracking PPC Keywords is there a way or platform that allows you to see which keywords are making you money and which keywords are costing you money in PPC (adwords/adcenter)? thanks in advance.

10-13-2011, 07:27 PM	#2
thecableguy Senior Warrior Member War Room Member Join Date: Aug 2002 Location: , , . Posts: 1,184 Thanks: 63 Thanked 92 Times in 84 Posts	Re: Tracking PPC Keywords You could do it with Adwords, but you'd have to be able to place a tracking pixel on the page following the submission of the order or action. Some of the CPA networks allows you to do it. As I understand it for the keywords with enough search volume you'd want to track the keyword individually, which would mean having to place the keyword in it's own Adgroup. Not sure of the exact process of tying Adwords into the pixel though.

10-14-2011, 05:19 AM	#3
C Rebecca Advanced Warrior Join Date: Jun 2011 Posts: 592 Thanks: 1 Thanked 29 Times in 26 Posts	Re: Tracking PPC Keywords You can do this by using Google Adwords. Also you can connect your Adwords account with Google Analytics account. Apart from this, you can track your PPR campaign using 'Keyword Country'. Along with your own data, it provides you PPC data of your competitors.
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