SEO: How Understanding Your Analytics Gives You the Edge

[RiseInteractive]

Jon Morris, CEO and Founder, Rise Interactive will take you on a deep dive into understanding the key data points that will help you move the needle with your SEO investment. This session will go beyond the basics of search engine optimization and will give actionable items around Prioritization, Content Development and the Analytical data points you should be monitoring.

Attendees will also learn about the growing practice of Interactive Investment Management and how to manage their online spend in a manner that will produce higher ROI. Morris will use real world examples drawn from his experience working with some of the world’s largest and best known brands on how to create your own SEO roadmap.

The Roadmap looks at 6 key factors in determining the appropriate way to prioritize your SEO efforts.
These factors include:
Analysis of a keywords by category
Current coverage in the category against all others
An understanding of content needs
Probability for ranking success
The relevance of the keywords to your business
Your estimated ROI

To Register for this Free AMA Webinar: t.co/WAmX8Cfb