Spanglish vs. Proper Spanish for a Website

rbrShorty · 10-21-2011, 01:05 PM

Hello,

I have the following case:

I need to target Californian Mexican audience, and I am wondering if the content should be written in Spanglish or proper Spanish language.

My concerns are that if I go for proper Spanish it could probably be not too appealing to the audience, and they would probably not be searching for the same keywords as in the content.

On the other hand, if I use Spanglish, Google might penalize the website for poor content quality.

Does someone have experience with that? Please, let me know what you think the better solution would be.

Thanks,
Nyagoslav

rbrShorty · 10-22-2011, 02:36 AM

Bump... Someone has any experience with such cases?

mattmax · 10-22-2011, 02:50 AM

My advice would be to split test Chicano Spanish with English borrowings vs. standard Latin American Spanish using paid traffic, and see what people respond to better.

You won't get penalized by Google for using Chicano Spanish (IMHO) as long as it is otherwise good content, especially if your are optimizing for keywords that are unique to Chicano Spanish and/or combine Spanish and English in a way unique to your target audience.

clik2000 · 10-22-2011, 08:52 PM

I'm a native spanish speaker and I can tell you, some of the words/phrases they use might not even get picked up by google. I would be very careful when using such specific words on your site. They should be able to understand if you use regular latin american spanish, just try not to use too many fancy words, that might be a problem for them !!

Tina Golden · 10-22-2011, 09:44 PM

Write your content in the language your target audience reads, not speaks. Just because they crossover in the language doesn't mean that they don't know regular Spanish or regular English.

How many newspapers, magazines and books have you seen written in "Spanglish"?

SoundsGood · 11-02-2011, 07:09 AM

Quote:

Originally Posted by rbrShorty

I need to target Californian Mexican audience...

What's your product?

Thanks.

Tom Albas · 11-02-2011, 07:17 AM

Quote:

Originally Posted by rbrShorty

Hello,

I have the following case:

I need to target Californian Mexican audience, and I am wondering if the content should be written in Spanglish or proper Spanish language.

My concerns are that if I go for proper Spanish it could probably be not too appealing to the audience, and they would probably not be searching for the same keywords as in the content.

On the other hand, if I use Spanglish, Google might penalize the website for poor content quality.

Does someone have experience with that? Please, let me know what you think the better solution would be.

Thanks,
Nyagoslav

I would recommend you that if you use content in English then it ok but you also provide website translator for your others website audience just like you mention in your post.

Use Spanish keywords for your website.If your target market is Spanish people's..

Last not the least thing is that your website off-page either you use spanish or english keywords in your title.I think you use mix keywords in your title.

Alex Barboza · 11-19-2011, 12:47 PM

Use standard Latin American Spanish.

10-21-2011, 01:05 PM	#1
rbrShorty Nyagoslav Join Date: Mar 2011 Posts: 226 Thanks: 2 Thanked 53 Times in 39 Posts Social Networking Contact Info	Spanglish vs. Proper Spanish for a Website Hello, I have the following case: I need to target Californian Mexican audience, and I am wondering if the content should be written in Spanglish or proper Spanish language. My concerns are that if I go for proper Spanish it could probably be not too appealing to the audience, and they would probably not be searching for the same keywords as in the content. On the other hand, if I use Spanglish, Google might penalize the website for poor content quality. Does someone have experience with that? Please, let me know what you think the better solution would be. Thanks, Nyagoslav
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10-22-2011, 02:36 AM	#2
rbrShorty Nyagoslav Join Date: Mar 2011 Posts: 226 Thanks: 2 Thanked 53 Times in 39 Posts Social Networking Contact Info	Re: Spanglish vs. Proper Spanish for a Website Bump... Someone has any experience with such cases?
	Local Search Marketing by NGS Marketing Local Citation Building - Local Directory Submission Service Phone (US): 347-535-4535 \| Skype: NGS.Marketing \| Email: info@ngsmarketing.com

10-22-2011, 02:50 AM	#3
mattmax Active Warrior Join Date: Oct 2011 Posts: 33 Thanks: 4 Thanked 9 Times in 9 Posts Social Networking	Re: Spanglish vs. Proper Spanish for a Website My advice would be to split test Chicano Spanish with English borrowings vs. standard Latin American Spanish using paid traffic, and see what people respond to better. You won't get penalized by Google for using Chicano Spanish (IMHO) as long as it is otherwise good content, especially if your are optimizing for keywords that are unique to Chicano Spanish and/or combine Spanish and English in a way unique to your target audience.

10-22-2011, 08:52 PM	#4
clik2000 Warrior Member Join Date: Oct 2011 Posts: 13 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Spanglish vs. Proper Spanish for a Website I'm a native spanish speaker and I can tell you, some of the words/phrases they use might not even get picked up by google. I would be very careful when using such specific words on your site. They should be able to understand if you use regular latin american spanish, just try not to use too many fancy words, that might be a problem for them !!
	clik2000 Visit my page for tools and tips for SEO and internet marketing Don't let stress to bring you down, relax..

10-22-2011, 09:44 PM	#5
Tina Golden Senior Warrior Member War Room Member Join Date: Mar 2007 Location: Massachusetts, USA Posts: 3,256 Blog Entries: 2 Thanks: 4,720 Thanked 3,482 Times in 1,688 Posts Social Networking Contact Info	Re: Spanglish vs. Proper Spanish for a Website Write your content in the language your target audience reads, not speaks. Just because they crossover in the language doesn't mean that they don't know regular Spanish or regular English. How many newspapers, magazines and books have you seen written in "Spanglish"?
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11-19-2011, 12:47 PM	#8
Alex Barboza Escaping the rat race War Room Member Join Date: Oct 2009 Location: Depends on the proxy Posts: 922 Thanks: 749 Thanked 128 Times in 109 Posts Social Networking	Re: Spanglish vs. Proper Spanish for a Website Use standard Latin American Spanish.
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