Google Adsense RPM - Where Do You Stand?

[Rough Outline]

I've got a few sites currently using Adsense to make money and I don't know whether to stick or sell with a few of them.

Going purely by RPM, what rough figure do you use to decide whether or not a site is worth pursuing?

[InternetMarketingIQ]

I only look at the time I have to invest vs the cost to produce.

If I can put up a site that costs me the domain registration, and basically nothing to host due to a reseller account which doesn't cost to add addtional sites and turn a small profit that is good enough.

If I take a few hours of my time to set it up and it only makes $10 a month from Adsense I'd keep it. Because in a year that's $120 for a cost of $10 and a few hours of my time. So take the money divided by time = $30 to $40 per hour. Then sit on it and let it age... See if there are buyers, or see if it's worth developing more later.

Each new idea takes time to see if it will work. And as long as they turn some money I'm okay with that.

So see if you can get a nice return on a sale, or let it sit and move on. If it is not turning a profit after a year and it is not interesting to you and no sales potential then obviously dump it.

Sometimes strange things happen. I had a site I let sit for more than 5 years. When I came back around to it I found out it was on the 1st page of Google having done nothing to it in all that time!

Only one of me and even with outsourcing sometimes I can't get to everything.

Focus your primary efforts on what is working now.

[Rough Outline]

Originally Posted by InternetMarketingIQ

I only look at the time I have to invest vs the cost to produce.

If I can put up a site that costs me the domain registration, and basically nothing to host due to a reseller account which doesn't cost to add addtional sites and turn a small profit that is good enough.

If I take a few hours of my time to set it up and it only makes $10 a month from Adsense I'd keep it. Because in a year that's $120 for a cost of $10 and a few hours of my time. So take the money divided by time = $30 to $40 per hour. Then sit on it and let it age... See if there are buyers, or see if it's worth developing more later.

Each new idea takes time to see if it will work. And as long as they turn some money I'm okay with that.

So see if you can get a nice return on a sale, or let it sit and move on. If it is not turning a profit after a year and it is not interesting to you and no sales potential then obviously dump it.

Sometimes strange things happen. I had a site I let sit for more than 5 years. When I came back around to it I found out it was on the 1st page of Google having done nothing to it in all that time!

Only one of me and even with outsourcing sometimes I can't get to everything.

Focus your primary efforts on what is working now.

Thanks for the detailed response.

Just looking through my Adsense account and by judging the RPM, I should've kept going with a few sites I dumped a while ago (gonna resurrect these).

Obviously any site that is turning a profit is a good site to keep, but just making a profit isn't really an achievement if you have large income goals.

Originally Posted by EricPacheco

I'm curious to this question as well, What is everyone getting on average?
I'm getting about $2.09 RPM

-Eric Pacheco

I look at my RPM from site to site, currently ranging from a few dollars to just over twenty dollars.