What you recommend to do for 0.52% CTR but no sale in PPC campaign

f5mtadas · 10-26-2011, 12:52 PM

Hi Folks

I want to ask PPC expert and marketers those several simple
questions to know what to do wait or change something.

Currenly I run one PPC campaign in one of famous PPC network
and I have views: 5,819 clicks: 30 it is 0.52% CTR

Does that mean the advertising places are targeted for that ad?
Should I wait and be patience for first sale or change something?

The targeted url redirect visitor to capture page.

Thanks for all comments

Tadas

Derek S · 10-26-2011, 01:11 PM

that depends of you are on a search network or a content network. I would say for a content network a 0.5% CTR is acceptable but if we are talking about a search network then you should be at least getting around a 1.5% CTR with targeted ads.

Need loads more information to really help ya out.

f5mtadas · 10-26-2011, 01:20 PM

what is the different between content network and search network? Is ad on other people sites like adsense That probably is content does't it? what information you need
to help? I pays them 0.05$ per click and I would get about 2$ per conversion, but as I mentioned no conversion was made for those clicks

f5mtadas · 10-26-2011, 10:59 PM

now I see views: 19,234 clicks: 103

no conversions. I will try other campaign.

MarkAdam · 10-27-2011, 04:34 AM

Hi !

Here is my answer : if impressions are high but the CTR is low, it might mean that there are adjustments needed to keyword choices. For example, if you are using the keywords that are not relevant or specific enough, you will get tons of clicks, but once a user lands on your page and realizes that this is indeed NOT what they are looking for they will bounce from your page.

I hope this helps,

Good luck !

f5mtadas · 10-27-2011, 04:51 AM

Quote:

Originally Posted by MarkAdam

Hi !

Here is my answer : if impressions are high but the CTR is low, it might mean that there are adjustments needed to keyword choices. For example, if you are using the keywords that are not relevant or specific enough, you will get tons of clicks, but once a user lands on your page and realizes that this is indeed NOT what they are looking for they will bounce from your page.

I hope this helps,

Good luck !

Hello Mark,

It is not page, it is one of those PPC network, for example bidvertiser, adminders and others.

So you think I should provide more specific keywords in order get more
conversion per click, rather than click per impression?

Thanks

10-26-2011, 12:52 PM	#1
f5mtadas HyperActive Warrior Join Date: Sep 2011 Posts: 118 Thanks: 3 Thanked 3 Times in 3 Posts Contact Info	What you recommend to do for 0.52% CTR but no sale in PPC campaign Hi Folks I want to ask PPC expert and marketers those several simple questions to know what to do wait or change something. Currenly I run one PPC campaign in one of famous PPC network and I have views: 5,819 clicks: 30 it is 0.52% CTR Does that mean the advertising places are targeted for that ad? Should I wait and be patience for first sale or change something? The targeted url redirect visitor to capture page. Thanks for all comments Tadas

10-26-2011, 01:11 PM	#2
Derek S Advanced Warrior Join Date: Oct 2007 Location: Waterloo, Ontario, Canada. Posts: 781 Thanks: 6 Thanked 113 Times in 54 Posts	Re: What you recommend to do for 0.52% CTR but no sale in PPC campaign that depends of you are on a search network or a content network. I would say for a content network a 0.5% CTR is acceptable but if we are talking about a search network then you should be at least getting around a 1.5% CTR with targeted ads. Need loads more information to really help ya out.
	--- Work Smart... Not Hard ---

10-26-2011, 01:20 PM	#3
f5mtadas HyperActive Warrior Join Date: Sep 2011 Posts: 118 Thanks: 3 Thanked 3 Times in 3 Posts Contact Info	Re: What you recommend to do for 0.52% CTR but no sale in PPC campaign what is the different between content network and search network? Is ad on other people sites like adsense That probably is content does't it? what information you need to help? I pays them 0.05$ per click and I would get about 2$ per conversion, but as I mentioned no conversion was made for those clicks

10-26-2011, 10:59 PM	#4
f5mtadas HyperActive Warrior Join Date: Sep 2011 Posts: 118 Thanks: 3 Thanked 3 Times in 3 Posts Contact Info	Re: What you recommend to do for 0.52% CTR but no sale in PPC campaign now I see views: 19,234 clicks: 103 no conversions. I will try other campaign.

10-27-2011, 04:34 AM	#5
MarkAdam Warrior Member Join Date: Oct 2011 Posts: 18 Thanks: 1 Thanked 3 Times in 3 Posts	Re: What you recommend to do for 0.52% CTR but no sale in PPC campaign Hi ! Here is my answer : if impressions are high but the CTR is low, it might mean that there are adjustments needed to keyword choices. For example, if you are using the keywords that are not relevant or specific enough, you will get tons of clicks, but once a user lands on your page and realizes that this is indeed NOT what they are looking for they will bounce from your page. I hope this helps, Good luck !