Adwords Keyword Relevance = Poor

[mansfieldn]

I have a campaign where my quality score is low because google is telling me I have no keyword relevance. But my ad has the same words as my keywords. Can anyone help me out?

Specific Keywords:
social security disability
applying for social security
apply social security disability

But this keyword has a quality score of 7/10 and it has the same words in it:
apply social security disability

Ad:
{Keyword: Disability Benefits}
Disability Benefit Specialists. Let
us manage your application | No Fee

[mavsfan13]

It looks like you're using Dynamic Keyword Insertion for your ads. While it doesn't automatically ruin your quality score, it's not as beneficial as actually having the actual static keywords.

My recommendation is break your keywords into relevent keyword groups and then create ad groups where you can put the exact match term in the ad for each group. Does this make sense?

[cheapstuff]

I do not think this is enough information about your entire campaign to know where the problem is.

From what I know you are doing it right with the dynamic keyword insertion otherwise you couldn't have those long keywords in the title because the character limit. Also I have seen scores go up when dynamic keyword insertion is used.

It may be your onsite more than anything but we have no clue how you segmented your campaign. It should be broken down in a certain way. Are you grouping your keywords together or separating them based on exact, broad and phrase? These are important parts of the quality score.

[dburk]

Hi mansfieldn,

Your keywords' historical CTR makes up about two thirds of the Quality Score. If you have a relatively low CTR for certain keywords, those same keywords will have low QS, and an exceptionally high CTR will earn you a high QS.