Is The "Exact Match" More Realistic Then "Broad Match"?

taskemann · 10-28-2011, 08:25 AM

Hi! I'm wondering if "Exact Match" is more realistic then "Broad Match" in the Google AdWords Keyword Tool?

Thanks,

Jimmy

36burrows · 10-28-2011, 09:02 AM

Yes, definitely be using exact match. If you're using broad then a keyword that let's say is getting 4k broad searches may only be getting less than 1k exact searches.

I've built a lot of micro sites before figuring out that I was supposed to be using exact match back in the day, needless to say, those sites didn't get very much traffic :P

xnice · 10-28-2011, 09:07 AM

You build micro niche with static html, you need to use exact search.
If you have autoblog or a blog with manual update focus to long tail keyword, you can base on board search. For sure exact search is realistic than board search. The extra traffic is bonus.

taskemann · 10-28-2011, 09:14 AM

Ok. Thanks guys!

MikeFriedman · 10-28-2011, 09:27 AM

There is nothing "more realistic" about exact match compared to broad match. They are telling you two different things.

Exact match is how many searches are performed with those exact keywords in that exact order.

Broad match is how many searches are performed containing those words in any order with any combination of other words.

For example, if your keyword phrase was "blue widgets", the following searches...

blue widgets
widgets of blue
widgets that are blue
buy blue widgets
where the hell did all these blue widgets come from
buy widgets that are not blue
I like blue beer with my widgets

...would all contribute to the number of broad search totals.

yukon · 10-28-2011, 09:57 AM

Adding more to what Mike said above, this is how I would structure the internal links to rank an internal page/keyword "Blue Widgets".

The green box is the exact search keyword, the orange boxes are the broad/longtail keyword phrases.

Build most (not all) of my external backlinks pointing at the green box (Blue Widgets) page, since that's the keyword/page with higher traffic that I want to rank in the SERPs.

Repeat for the next keyword I want to rank...

Just a rough example, I would tweak those keyword phrases/page-titles/URLs.

kennykjtan · 10-28-2011, 12:58 PM

wow, this is interesting. I really missed out this. learned something from the diagram.

jack jastin · 10-28-2011, 02:31 PM

If you are talking about worth fulness of the exact vs broad matches; i believe exact search gives more relevant potential in compare to braod

packerfan · 10-28-2011, 03:19 PM

Yukon - Would you link all of that within the content, or do something like a "Related Pages" after the article? My internal linking strategy (if you want to call it that) sucks, and this little diagram was really helpful.

Thanks!

outwest · 10-28-2011, 05:12 PM

Broad match is demonized and talked down about a lot but I find it extremely valuable to find related terms

and it is also great to find terms for LSI style of article writing

google does not like when you optimize your page for only one kw
if you do not have related kws in the page text, google tends to view your page suspiciously

outwest · 10-28-2011, 05:43 PM

That flowchart is useful for SILO'ing the site
I would think those kws might come up with broad match ........but they seem to be only the ones with the kw in the term...........which actually for this is good

the numbers are not important for broad match
just the kws themselves are what you are after

10-28-2011, 08:25 AM	#1
taskemann Jimmy Bredesen War Room Member Join Date: Jul 2011 Location: Trondheim - Norway Posts: 350 Thanks: 102 Thanked 74 Times in 53 Posts Social Networking	Is The "Exact Match" More Realistic Then "Broad Match"? Hi! I'm wondering if "Exact Match" is more realistic then "Broad Match" in the Google AdWords Keyword Tool? Thanks, Jimmy

10-28-2011, 09:02 AM	#2
36burrows HyperActive Warrior War Room Member Join Date: Apr 2011 Posts: 457 Thanks: 131 Thanked 70 Times in 55 Posts Contact Info	Re: Is The "Exact Match" More Realistic Then "Broad Match"? Yes, definitely be using exact match. If you're using broad then a keyword that let's say is getting 4k broad searches may only be getting less than 1k exact searches. I've built a lot of micro sites before figuring out that I was supposed to be using exact match back in the day, needless to say, those sites didn't get very much traffic :P
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10-28-2011, 09:07 AM	#3
xnice HyperActive Warrior Join Date: Sep 2009 Posts: 210 Thanks: 55 Thanked 5 Times in 5 Posts	Re: Is The "Exact Match" More Realistic Then "Broad Match"? You build micro niche with static html, you need to use exact search. If you have autoblog or a blog with manual update focus to long tail keyword, you can base on board search. For sure exact search is realistic than board search. The extra traffic is bonus.
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10-28-2011, 09:14 AM	#4
taskemann Jimmy Bredesen War Room Member Join Date: Jul 2011 Location: Trondheim - Norway Posts: 350 Thanks: 102 Thanked 74 Times in 53 Posts Social Networking	Re: Is The "Exact Match" More Realistic Then "Broad Match"? Ok. Thanks guys!

10-28-2011, 09:27 AM	#5
MikeFriedman Don't Drink and SEO War Room Member Join Date: Oct 2009 Location: York, PA Posts: 2,009 Thanks: 207 Thanked 551 Times in 393 Posts Social Networking Contact Info	Re: Is The "Exact Match" More Realistic Then "Broad Match"? There is nothing "more realistic" about exact match compared to broad match. They are telling you two different things. Exact match is how many searches are performed with those exact keywords in that exact order. Broad match is how many searches are performed containing those words in any order with any combination of other words. For example, if your keyword phrase was "blue widgets", the following searches... blue widgets widgets of blue widgets that are blue buy blue widgets where the hell did all these blue widgets come from buy widgets that are not blue I like blue beer with my widgets ...would all contribute to the number of broad search totals.
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10-28-2011, 09:57 AM	#6
yukon SEO Strategist War Room Member Join Date: Jun 2010 Posts: 6,533 Thanks: 355 Thanked 1,993 Times in 1,274 Posts	Re: Is The "Exact Match" More Realistic Then "Broad Match"? Adding more to what Mike said above, this is how I would structure the internal links to rank an internal page/keyword "Blue Widgets". The green box is the exact search keyword, the orange boxes are the broad/longtail keyword phrases. Build most (not all) of my external backlinks pointing at the green box (Blue Widgets) page, since that's the keyword/page with higher traffic that I want to rank in the SERPs. Repeat for the next keyword I want to rank... Just a rough example, I would tweak those keyword phrases/page-titles/URLs.

10-28-2011, 12:58 PM	#7
kennykjtan Diet Plan Consultant War Room Member Join Date: Jul 2011 Posts: 118 Thanks: 1 Thanked 8 Times in 8 Posts Social Networking	Re: Is The "Exact Match" More Realistic Then "Broad Match"? wow, this is interesting. I really missed out this. learned something from the diagram.
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10-28-2011, 02:31 PM	#8
jack jastin HyperActive Warrior Join Date: Mar 2011 Posts: 192 Thanks: 0 Thanked 3 Times in 3 Posts	Re: Is The "Exact Match" More Realistic Then "Broad Match"? If you are talking about worth fulness of the exact vs broad matches; i believe exact search gives more relevant potential in compare to braod
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10-28-2011, 03:19 PM	#9
packerfan Senior Warrior Member War Room Member Join Date: Dec 2010 Posts: 1,165 Thanks: 38 Thanked 210 Times in 144 Posts Social Networking	Re: Is The "Exact Match" More Realistic Then "Broad Match"? Yukon - Would you link all of that within the content, or do something like a "Related Pages" after the article? My internal linking strategy (if you want to call it that) sucks, and this little diagram was really helpful. Thanks!
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10-28-2011, 05:12 PM	#10
outwest Lovin Life War Room Member Join Date: Jan 2011 Location: USA and Asia Posts: 2,690 Thanks: 118 Thanked 180 Times in 161 Posts	Re: Is The "Exact Match" More Realistic Then "Broad Match"? Broad match is demonized and talked down about a lot but I find it extremely valuable to find related terms and it is also great to find terms for LSI style of article writing google does not like when you optimize your page for only one kw if you do not have related kws in the page text, google tends to view your page suspiciously

10-28-2011, 05:43 PM	#11
outwest Lovin Life War Room Member Join Date: Jan 2011 Location: USA and Asia Posts: 2,690 Thanks: 118 Thanked 180 Times in 161 Posts	Re: Is The "Exact Match" More Realistic Then "Broad Match"? That flowchart is useful for SILO'ing the site I would think those kws might come up with broad match ........but they seem to be only the ones with the kw in the term...........which actually for this is good the numbers are not important for broad match just the kws themselves are what you are after