Linking To Internal Page Vs Home Page

Trevor · 10-30-2011, 09:37 AM

I have been thinking of pushing a link campaign to one of my sites, but ever since I started with SEO I have had this question on my mind, which yet nobody has been able to satisfactorily answer:

Is there a rule as to how many of our backlinks should point to internal pages, as opposed to the home page? Does it depend on what kind of site it is? Is there any percent ratio?

I have heard that overly backlinking to internal pages can kill our websites, as it looks rather unnatural. So I am afraid of a penalty, but at the same time I want to get the most out of my backlinking efforts.

I would really appreciate if someone knowledgeable finds the time to answer this. Thanks!

NestZone · 10-30-2011, 12:02 PM

A well linked site from the home page won;t do any ham.
The problem is when you link internal pages, it is a dead end. Compared to when you link the home page search bot can crawl from there to the first layer links, that is links linked from the home page.

johnnyN · 10-30-2011, 12:25 PM

If you create a website with good crosslinking, then I don't think it matters if you point all your links to internal pages. (of course some backlinks will be to home page, since the home page will naturally rank for certain keywords)
I personally just link to internal pages 95-99%, it does not hurt me.

by the way, I mainly do niche sites, it may be different for authority sites

D Baker · 10-30-2011, 12:28 PM

There are no rules and no one (unless they work for Google) can give you the perfect answer you are looking for. It simply doesn't exist.

You should link to your home and to your internal pages. If you want an internal page to rank, than link to it more. On my blog I only link to my internal pages as they are my so called "money pages" and that is usually the case for most sites.

Just start linking. You learn as you go. Don't wait for anyone to give you the perfect answer because there isn't one.

rtailor · 10-30-2011, 12:52 PM

There are no hard and fast rules or percentage of set for home page or internal pages. some sites have the PR of their internal pages higher than the home page. So I think there is no chance of any penalty from G.

timpears · 10-30-2011, 01:34 PM

There is no rule on how many to home verses internal. Back links are supposed to happen naturally when web masters think your content deserves mention on their site. So they should be most varied and not planned out.

Of course, then we web masters get into the game and try to rig the outcome by posting the links ourselves. So the more unordered and varied you can make then the better. That way it will look more natural.

yukon · 10-30-2011, 01:51 PM

You build quality internal/external links to pages you want to rank in the SERPs.

If you don't want to rank a page in the SERPs, don't build links, it's that simple.

C Rebecca · 10-31-2011, 05:07 AM

No there isn't any rule for number of backlinks to internal pages and to the index page as well.

If you are getting tonne of backlinks in very short time that would raise a doubt to the search engine regarding your backlinking practices.

10-30-2011, 09:37 AM	#1
Trevor Stay True To Yourself War Room Member Join Date: Jul 2010 Location: Does It Matter? You Can Work Everywhere! Posts: 666 Blog Entries: 2 Thanks: 79 Thanked 187 Times in 110 Posts Social Networking Contact Info	Linking To Internal Page Vs Home Page I have been thinking of pushing a link campaign to one of my sites, but ever since I started with SEO I have had this question on my mind, which yet nobody has been able to satisfactorily answer: Is there a rule as to how many of our backlinks should point to internal pages, as opposed to the home page? Does it depend on what kind of site it is? Is there any percent ratio? I have heard that overly backlinking to internal pages can kill our websites, as it looks rather unnatural. So I am afraid of a penalty, but at the same time I want to get the most out of my backlinking efforts. I would really appreciate if someone knowledgeable finds the time to answer this. Thanks!
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10-30-2011, 12:02 PM	#2
NestZone Banned Join Date: May 2011 Posts: 196 Thanks: 3 Thanked 5 Times in 4 Posts Social Networking Contact Info	Re: Linking To Internal Page Vs Home Page A well linked site from the home page won;t do any ham. The problem is when you link internal pages, it is a dead end. Compared to when you link the home page search bot can crawl from there to the first layer links, that is links linked from the home page.

10-30-2011, 12:25 PM	#3
johnnyN Active Warrior War Room Member Join Date: Nov 2009 Posts: 98 Thanks: 4 Thanked 14 Times in 14 Posts Social Networking	Re: Linking To Internal Page Vs Home Page If you create a website with good crosslinking, then I don't think it matters if you point all your links to internal pages. (of course some backlinks will be to home page, since the home page will naturally rank for certain keywords) I personally just link to internal pages 95-99%, it does not hurt me. by the way, I mainly do niche sites, it may be different for authority sites

10-30-2011, 12:28 PM	#4
D Baker HyperActive Warrior War Room Member Join Date: Mar 2010 Posts: 351 Thanks: 33 Thanked 61 Times in 46 Posts	Re: Linking To Internal Page Vs Home Page There are no rules and no one (unless they work for Google) can give you the perfect answer you are looking for. It simply doesn't exist. You should link to your home and to your internal pages. If you want an internal page to rank, than link to it more. On my blog I only link to my internal pages as they are my so called "money pages" and that is usually the case for most sites. Just start linking. You learn as you go. Don't wait for anyone to give you the perfect answer because there isn't one.
	Find out What's Working For me Now on my Blog and if you are looking for some Honest IM Reviews than you should definitely read some of mine. Product Launch Domination Blueprint - My Latest WSO! PINGBACK POWER - Free WordPress Plugin

10-30-2011, 12:52 PM	#5
rtailor HyperActive Warrior Join Date: Apr 2011 Posts: 108 Thanks: 7 Thanked 4 Times in 4 Posts	Re: Linking To Internal Page Vs Home Page There are no hard and fast rules or percentage of set for home page or internal pages. some sites have the PR of their internal pages higher than the home page. So I think there is no chance of any penalty from G.

10-30-2011, 01:34 PM	#6
timpears Senior Warrior Member War Room Member Join Date: Jul 2008 Location: Vancouver, WA, USA. Posts: 3,500 Thanks: 327 Thanked 584 Times in 408 Posts	Re: Linking To Internal Page Vs Home Page There is no rule on how many to home verses internal. Back links are supposed to happen naturally when web masters think your content deserves mention on their site. So they should be most varied and not planned out. Of course, then we web masters get into the game and try to rig the outcome by posting the links ourselves. So the more unordered and varied you can make then the better. That way it will look more natural.
	Tim Pears

10-30-2011, 01:51 PM	#7
yukon SEO Strategist War Room Member Join Date: Jun 2010 Posts: 6,533 Thanks: 355 Thanked 1,993 Times in 1,274 Posts	Re: Linking To Internal Page Vs Home Page You build quality internal/external links to pages you want to rank in the SERPs. If you don't want to rank a page in the SERPs, don't build links, it's that simple.

10-31-2011, 05:07 AM	#8
C Rebecca Advanced Warrior Join Date: Jun 2011 Posts: 592 Thanks: 1 Thanked 29 Times in 26 Posts	Re: Linking To Internal Page Vs Home Page No there isn't any rule for number of backlinks to internal pages and to the index page as well. If you are getting tonne of backlinks in very short time that would raise a doubt to the search engine regarding your backlinking practices.
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