Are amazon, ebay and other shopping sites hard to outrank?

freeabs · 10-30-2011, 10:26 PM

When I do KW research, I see that some of the top few sites are ebay, amazon, best buy etc sites. I followed most amazon WSO courses that says these are easily beatable and can be ignored when determining a KW competition. But then again recently there were some course that i read that says that these sites are hard to outrank abd shud any KW with these sites on top will have a hard time ranking... any thoughts from experienced marketers on these. All info much appreciated. Thank you...

JennSpencerIM · 10-30-2011, 10:33 PM

I don't count on outranking them organically but I will still go after that KW with Adwords and every other way possible to get traffic.

FaJeeb · 10-30-2011, 11:33 PM

I have trouble outranking Amazon. I find them to be in the top ranking spots for most of my item keywords for my "general" items. For example "Blue Power Ranger Figure" Outranking eBay BINs never seems to be too much of an issue. When it comes to smaller niche items, I can usually outrank Amazon, eBay, iOffer, Bonanza, etc.

laurencewins · 10-30-2011, 11:51 PM

Of course it is hard to outrank them. They have thousands of visitors daily and are supreme expert sites.

Gaz Cooper · 10-31-2011, 12:43 AM

It depends on several factors

If you are going for a generic term then it will be more difficult, however if you focus on a specific products, Amazon or any other shopping site is not that difficult outrank.

In fact if I find a product and Amazon that is in #1 spot and I don't see any other internet Marketer with a site on there, I get excited because I know I can outrank Amazon.

Amazon seem to get a lot of love from Google for top placement but when you do your research you will see they have hardly any back links for the product in question and are very poorly optimized and seem to be there just because the big G is being nice to them.

All you have to do to outrank Amazon for a specific product is build your site with good on page SEO add great keyword rich content and then build anchored back links on quality sites and you will for sure give them a challenge for their spot.

Also ALWAYS use something like pretty links and do no follow links as not to be giving Amazon any love from your sites or anchored back links from your own site to the product page as that is shooting yourself in the foot.

I am sure many of my fellow Amazon Associates will agree with me when I say don't be scared of Amazon if you see them in top spot.

Obviously all this depends on the competition of the product but i have many many sites that I am above Amazon.

Kickin it on Amazon

Gaz Cooper
Amz Training Academy

Tom Ryan · 10-31-2011, 08:21 AM

Quote:

Originally Posted by GazCooperOnline

I am sure many of my fellow Amazon Associates will agree with me when I say don't be scared of Amazon if you see them in top spot.

Obviously all this depends on the competition of the product but i have many many sites that I am above Amazon.

Kickin it on Amazon

Gaz Cooper
Amz Training Academy

Gaz is right on the money with this. I love to see sites like amazon in the top spots because it usually means I can get top rankings. I just do good on site seo and build some quality links to it. Of course you need to analyze the rest of the competition on the first page, but for the most part it is usually a good sign to see sites like amazon in the top spots.

ronaldmd · 10-31-2011, 11:42 AM

Not really. What's hard to outrank is . . . wikipedia.

I sometimes saw Amazon in my search result, but not eBay, I never. In fact if I wanted to search something from eBay via Google, I needed to use "site:ebay.com".

Ben Armstrong · 10-31-2011, 06:19 PM

It's not hard at all.

Just remember that you're trying to outrank a page, not a website. If their page isn't as well optimized as yours for that keyword then you're in with a chance. It will vary from keyword to keyword but don't be put off by authority sites, just analyze them the same way you would any other competitor.

10-30-2011, 10:33 PM	#2
JennSpencerIM Online Info. Marketer War Room Member Join Date: Nov 2009 Location: in my pajamas! Posts: 828 Blog Entries: 1 Thanks: 120 Thanked 126 Times in 109 Posts Social Networking	Re: Are amazon, ebay and other shopping sites hard to outrank? I don't count on outranking them organically but I will still go after that KW with Adwords and every other way possible to get traffic.
	FREE WSO: The Dumb Blonde Method to Product Creation (Perfect for Newbie IMers)

10-30-2011, 11:33 PM	#3
FaJeeb Advanced Warrior Join Date: Sep 2009 Location: U.S. / Shanghai Posts: 686 Thanks: 10 Thanked 99 Times in 79 Posts	Re: Are amazon, ebay and other shopping sites hard to outrank? I have trouble outranking Amazon. I find them to be in the top ranking spots for most of my item keywords for my "general" items. For example "Blue Power Ranger Figure" Outranking eBay BINs never seems to be too much of an issue. When it comes to smaller niche items, I can usually outrank Amazon, eBay, iOffer, Bonanza, etc.

10-30-2011, 11:51 PM	#4
laurencewins Advanced Warrior War Room Member Join Date: Jun 2010 Location: Melbourne, Australia Posts: 757 Thanks: 109 Thanked 163 Times in 130 Posts Social Networking	Re: Are amazon, ebay and other shopping sites hard to outrank? Of course it is hard to outrank them. They have thousands of visitors daily and are supreme expert sites.
	Laurence Freelance writer and proofreader Important notice. Due to a mammoth job, I will be unavailable for most of June. Want to Make money. Check Out My New WSO

10-31-2011, 12:43 AM	#5
Gaz Cooper Kickin It On AMAZON War Room Member Join Date: Oct 2010 Location: Chiang Mai Thailand Posts: 648 Thanks: 150 Thanked 329 Times in 190 Posts Social Networking	Re: Are amazon, ebay and other shopping sites hard to outrank? It depends on several factors If you are going for a generic term then it will be more difficult, however if you focus on a specific products, Amazon or any other shopping site is not that difficult outrank. In fact if I find a product and Amazon that is in #1 spot and I don't see any other internet Marketer with a site on there, I get excited because I know I can outrank Amazon. Amazon seem to get a lot of love from Google for top placement but when you do your research you will see they have hardly any back links for the product in question and are very poorly optimized and seem to be there just because the big G is being nice to them. All you have to do to outrank Amazon for a specific product is build your site with good on page SEO add great keyword rich content and then build anchored back links on quality sites and you will for sure give them a challenge for their spot. Also ALWAYS use something like pretty links and do no follow links as not to be giving Amazon any love from your sites or anchored back links from your own site to the product page as that is shooting yourself in the foot. I am sure many of my fellow Amazon Associates will agree with me when I say don't be scared of Amazon if you see them in top spot. Obviously all this depends on the competition of the product but i have many many sites that I am above Amazon. Kickin it on Amazon Gaz Cooper Amz Training Academy
	Amazon Academy MASSIVE amount of Amazon Training for the low price of just $4.95 Trial. NON US Amazon Affiliates GET PAID FAST NO CHECKS finally no more waiting on payments

10-31-2011, 11:42 AM	#7
ronaldmd Honorable Warrior War Room Member Join Date: Sep 2011 Posts: 276 Thanks: 21 Thanked 33 Times in 27 Posts Contact Info	Re: Are amazon, ebay and other shopping sites hard to outrank? Not really. What's hard to outrank is . . . wikipedia. I sometimes saw Amazon in my search result, but not eBay, I never. In fact if I wanted to search something from eBay via Google, I needed to use "site:ebay.com".
	Every cloud has silver lining

10-30-2011, 10:26 PM	#1
freeabs HyperActive Warrior Join Date: Jan 2011 Posts: 102 Thanks: 22 Thanked 13 Times in 13 Posts	Are amazon, ebay and other shopping sites hard to outrank? When I do KW research, I see that some of the top few sites are ebay, amazon, best buy etc sites. I followed most amazon WSO courses that says these are easily beatable and can be ignored when determining a KW competition. But then again recently there were some course that i read that says that these sites are hard to outrank abd shud any KW with these sites on top will have a hard time ranking... any thoughts from experienced marketers on these. All info much appreciated. Thank you...

10-31-2011, 06:19 PM	#8
Ben Armstrong Advanced Warrior War Room Member Join Date: Jan 2011 Location: Australia Posts: 560 Thanks: 216 Thanked 114 Times in 92 Posts	Re: Are amazon, ebay and other shopping sites hard to outrank? It's not hard at all. Just remember that you're trying to outrank a page, not a website. If their page isn't as well optimized as yours for that keyword then you're in with a chance. It will vary from keyword to keyword but don't be put off by authority sites, just analyze them the same way you would any other competitor.