Short Tail Keywords & Google's Personalised SERPS

JamesMio · 11-03-2011, 06:11 AM

Hi All,

Sorry for making my first post a question, hope someone's able to help.

I'm finding it trickier these days to perform accurate keyword research, particularly for geographic sensitive phrases, especially because of the way Google personalises the results based on the searcher's location.

I'll give you an example, say I'm looking to optimise for a local garage in Dundee.

Traditionally, I'd bunch all the short tail, highly competitive stuff (e.g. Car Repairs, Engine Repairs, Car Services etc) into one group, and the longer tail/geo targeted stuff (e.g. Car Repairs Dundee, Car Servicing Dundeed) into another.

My dilemma is, is it actually worth putting more emphasis than before into these short-tail, non geographic keywords than before - based on the assumption that if the searcher is local to the website's listed address, then Google may prioritise their site for a short-tail search term, such as 'Car Repairs'...?

Hopefully I've made sense with that question - any help or guidance will be greatly appreciated.

Cheers folks,
JM

wowcolombia1 · 11-03-2011, 06:27 AM

i didnt understand your question.
Can you explain it better?

JamesMio · 11-03-2011, 09:48 AM

It's Ok, actually by trying to re-phrase my garbled question, I think I've pretty much sussed it out. Might as well add it here in case it's of any use for future readers.

For geographic specific search terms, I think I'll need to use & optimise my Google Places page (e.g. Car Repairs Dundee").

And concentrate on shorter tail keywords for my main site (e.g. Car Servicing).

These aren't great examples, but I 'think' I've managed to get it right, in my head at least.

Cheers all the same.

11-03-2011, 06:11 AM	#1
JamesMio Warrior Member Join Date: Jun 2011 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Short Tail Keywords & Google's Personalised SERPS Hi All, Sorry for making my first post a question, hope someone's able to help. I'm finding it trickier these days to perform accurate keyword research, particularly for geographic sensitive phrases, especially because of the way Google personalises the results based on the searcher's location. I'll give you an example, say I'm looking to optimise for a local garage in Dundee. Traditionally, I'd bunch all the short tail, highly competitive stuff (e.g. Car Repairs, Engine Repairs, Car Services etc) into one group, and the longer tail/geo targeted stuff (e.g. Car Repairs Dundee, Car Servicing Dundeed) into another. My dilemma is, is it actually worth putting more emphasis than before into these short-tail, non geographic keywords than before - based on the assumption that if the searcher is local to the website's listed address, then Google may prioritise their site for a short-tail search term, such as 'Car Repairs'...? Hopefully I've made sense with that question - any help or guidance will be greatly appreciated. Cheers folks, JM

11-03-2011, 06:27 AM	#2
wowcolombia1 HyperActive Warrior Join Date: Oct 2011 Posts: 144 Thanks: 7 Thanked 6 Times in 5 Posts Social Networking	Re: Short Tail Keywords & Google's Personalised SERPS i didnt understand your question. Can you explain it better?

11-03-2011, 09:48 AM	#3
JamesMio Warrior Member Join Date: Jun 2011 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Short Tail Keywords & Google's Personalised SERPS It's Ok, actually by trying to re-phrase my garbled question, I think I've pretty much sussed it out. Might as well add it here in case it's of any use for future readers. For geographic specific search terms, I think I'll need to use & optimise my Google Places page (e.g. Car Repairs Dundee"). And concentrate on shorter tail keywords for my main site (e.g. Car Servicing). These aren't great examples, but I 'think' I've managed to get it right, in my head at least. Cheers all the same.