Where to begin an effective SEO campaign.

[Larches]

I have done SEO before and I know most all of the things required for good SEO, but my organizational skills are horrible. I've worked creating backlinks before and even article marketing, but now that I am working full time (alone) doing SEO for my employer, I'm sort of lost as I try to figure out where to start.

I have DoFellow, Market Samurai, and Scrapebox that I hope I can utilize in my campaign, but I just don't know where to begin. (Well, I've already used MS to do my research and chose the keywords that we need to go for.)

Any advice on what to do or where to start? I need to drive results for my employer, but I don't think just an effective backlinking campaign is gonna be enough.

[BenJackson]

Does the site have a blog on it? Inbound marketing is really the way to go these days, I would recommend supporting any of your link building with content marketing.

Since you're just starting out, you can plan exactly the keywords and order of the posts. This way you can also prepare how you'll link internally with your posts and drive traffic and rankings as you build the content.

Besides that I would make sure the site has a profile on every popular social site and get it in some directories to lay the groundwork (not sure how much you've done already).

Here's a really good search string you can use to find directories and niche specific link pages:

intitle:"your keyword" inurl:"links"

[InternetMarketingIQ]

I have a camera, I have done professional photography.

Everybody needs to drive results, or they are wasting their time.

Why would your employer trust you to do "SEO" if you don't know where to start.

May'n what a bad day in the Forums... nothing worth reading today.

Go to SEOBOOK and read everything that Aaron Walls talks about... he's legit and a ton of the information is free.

[Melissa82]

Write articles, good articles or hire people to write related content. First is always relevant content outside of the website. I always think of it like a tree; the website is the trunk. Relevant content makes the branches and the leaves are all the many backlinks that are attached to them.

[MikeFriedman]

I'm sorry, but how did you get this job?

I take it you have never done SEO for an actual business? You have just done it for a few IM sites?

It's a different world if you are dealing with an offline business.

[3000]

These are the SEO steps I take to rank a new site:

1. Optimize on-page SEO Meta Tags, Links, etc. (I believe on-page SEO is as important as off-page SEO.)

2. Outsource .edu backlinking to Warriors on the forum.

3. Keep adding fresh content that is atlest 500 words or more to the site every week or so.

Within 1-2 months the site is ranked.

[John Romaine]

Originally Posted by Larches

I have done SEO before and I know most all of the things required for good SEO, but my organizational skills are horrible. I've worked creating backlinks before and even article marketing, but now that I am working full time (alone) doing SEO for my employer, I'm sort of lost as I try to figure out where to start.

I have DoFellow, Market Samurai, and Scrapebox that I hope I can utilize in my campaign, but I just don't know where to begin. (Well, I've already used MS to do my research and chose the keywords that we need to go for.)

Any advice on what to do or where to start? I need to drive results for my employer, but I don't think just an effective backlinking campaign is gonna be enough.

Go to your employer right now and tell him/her you're not capable. Its obvious you've implied otherwise and that is just unethical.

Especially when you're being PAID.

[lovboa]

I dont understand all these threads where people are asking WF for help on how to service their clients in SEO. I would never run a SEO business unless I was the one answering all the questions on WF.

[John Romaine]

Originally Posted by lovboa

I dont understand all these threads where people are asking WF for help on how to service their clients in SEO. I would never run a SEO business unless I was the one answering all the questions on WF.

Well said.

Imagine how the client would feel knowing they're paying someone who needs to ask for help on a public forum?

Ridiculous.

What makes me shudder is the thought of them actually sitting down with the client in a meeting ....smiling, nodding their heads and saying "Sure, we can do that for you...."

[MikeFriedman]

Originally Posted by 3000

These are the SEO steps I take to rank a new site:

1. Optimize on-page SEO Meta Tags, Links, etc. (I believe on-page SEO is as important as off-page SEO.)

2. Outsource .edu backlinking to Warriors on the forum. Useless

3. Keep adding fresh content that is atlest 500 words or more to the site every week or so. No no no no no

Within 1-2 months the site is ranked.

For most offline businesses, it does not make sense to add 500 word articles to their site every week. Most just need a 5-7 page, mostly static website.

[prcys]

Originally Posted by Larches

I have done SEO before and I know most all of the things required for good SEO, but my organizational skills are horrible. I've worked creating backlinks before and even article marketing, but now that I am working full time (alone) doing SEO for my employer, I'm sort of lost as I try to figure out where to start.

I have DoFellow, Market Samurai, and Scrapebox that I hope I can utilize in my campaign, but I just don't know where to begin. (Well, I've already used MS to do my research and chose the keywords that we need to go for.)

Any advice on what to do or where to start? I need to drive results for my employer, but I don't think just an effective backlinking campaign is gonna be enough.

You should try to manage all the things in a day. So decide schedule or making the programme for working on all the techniques. These days social bookmarking , blogs, articles , videos, social media are the best path for the better result as you can see in google results of your site ,that much of the result contains the more thing through these sources. Write blog and articles and also make comment on other blog by creating profile and by providing the best and unique content. So now you have to decide which techniques in what way and how much time you want to spend for.

[MNC3333]

I have done some article submissions to get do-follow backlinks. I don't really know how much of an effect is has on page rank. I think it helped me..

[Kalyken]

Advanced link building is exactly what is effective.

V

[Larches]

Originally Posted by InternetMarketingIQ

I have a camera, I have done professional photography.

Everybody needs to drive results, or they are wasting their time.

Why would your employer trust you to do "SEO" if you don't know where to start.

May'n what a bad day in the Forums... nothing worth reading today.

Go to SEOBOOK and read everything that Aaron Walls talks about... he's legit and a ton of the information is free.

Originally Posted by MikeFriedman

I'm sorry, but how did you get this job?

I take it you have never done SEO for an actual business? You have just done it for a few IM sites?

It's a different world if you are dealing with an offline business.

Originally Posted by ramone_johnny

Go to your employer right now and tell him/her you're not capable. Its obvious you've implied otherwise and that is just unethical.

Especially when you're being PAID.

I know basically how to optimize. I know how to build links, market articles, etc. But I am just at a loss of where to start on such a big project.

Furthermore; I was just showing the previous SEO lady what backlinks were, anchor text, dofollow/nofollow, etc and she told the owner that I was very knowledgeable so he, without even asking if I wanted it, moved me into the office. I am not just an SEO. I am redesigning the website and doing other things, as well.

I'm not saying "i iz n00b. how 2 SeO??/"

I just need a plan. Organization.

[KylieSweet]

In preparing for such a big project it is not just you are very knowledgeable in SEO campaign but on how you make strategies that will make your promotions convert into successful visitors for the site.

[Mike Anthony]

Originally Posted by lovboa

I dont understand all these threads where people are asking WF for help on how to service their clients in SEO. I would never run a SEO business unless I was the one answering all the questions on WF.

Whats there to answering?

SEo is easy. Studies on the Internets howz to put keywordz in title and H1 Tags, Spin articles and run SenukeX or some other backlink spam tool. Done.

Haven't you heard - Everyone is a SEO

Originally Posted by Larches

Furthermore; I was just showing the previous SEO lady what backlinks were, anchor text, dofollow/nofollow, etc and she told the owner that I was very knowledgeable so he, without even asking if I wanted it, moved me into the office. I am not just an SEO. I am redesigning the website and doing other things, as well.

and there you have it.

[JamieSEO]

Basically - if you are not sure what you are doing you should be outsourcing it to someone that does.

That way your client gets results, and as the middleman you keep your cut.

[Larches]

Originally Posted by JamieSEO

Basically - if you are not sure what you are doing you should be outsourcing it to someone that does.

That way your client gets results, and as the middleman you keep your cut.

Oh yeah? Well, fortunately for me there is no 'cut.' It's my paycheck. It's not a contract job, it's my full time hourly job, now.

I didn't ask 'should I outsource this ****?" I didn't ask if I should resign from my position. I asked where I should begin in my endeavor to run a successful SEO campaign, as I have never had to work a full campaign all by my self. I've always had a team and it is a lot to handle by my self.

So, if anyone would like NOT to be a dick and actually try to help a fellow in need, I would greatly appreciate that.

[FraserC]

@Larches - It all depends on how patient and knowledgeable your client is. How will they measure success?

If you wanted to demonstrate a quick fix, I would focus on the conversation rate of their existing site. What percentage of visitors are turning into buyers? I'm sure with a little work you could do some quick A/B split testing and figure out some strategies to boost up their conversion rates.

Next, implement a really good mailing list though Aweber/Mailchimp to get a better connection with your customers. Put together some great content and compelling offers in your mailouts. You should be able to increase your revenue per customer that way - a quick hit to your bottom line.

Regarding the SEO, if it's already an established authority site that's been around for a few years, create a blog, if you don't already have one and start adding content. You'll also want to identify all the keywords your customers are searching for which relate to your company's offerings. Then figure out a plan to incorporate that content into your website. Hopefully your company will give you resources to hire writers to create that content.

Demonstrate your worth to the company by improving their visitor->customer conversion rate on the website, building an impressive mailing list, and generating more search traffic day after day.

[Mike Anthony]

Originally Posted by Larches

So, if anyone would like NOT to be a dick and actually try to help a fellow in need, I would greatly appreciate that.

So whats our cut? Many of us have needs. How are you going to help us?

Not saying people can't help. We do it in this forum all the time. In the last month I have even given away high PR links to help people recover from the last Panda slap. Its just I am always amazed that people who are making money from their sites or business have this attitude that people have a social responsibility to help them make money. Especially when the bulk of people on here are not so impoverished they don't own a computer, don't have their own internet access with access to electricity etc.

We have a social responsibility to help the sick, feed the poor and clothe homeleless and orphan kids but to help someone devise their entire SEO strategy so their employer can make money etc. Not seeing it.

Put in the time looking through the forums and learning like everyone else. Don't demand and call people names because they point out that you want people to tell you exactly what to do so that you can make money and they must do it for free. If your employer wants to make money off SEO then he should allocate you enough resources to either hire a SEO, get the team you are accustomed to, allow you to get a consultant or to go and train to be a SEO.

IF he doesn't want to to do that why should we provide the plan for him for free? Your job shouldn't be on the line if he already knows you don't know how to do that job.

[MikeFriedman]

Originally Posted by Larches

I didn't ask 'should I outsource this ****?" I didn't ask if I should resign from my position. I asked where I should begin in my endeavor to run a successful SEO campaign, as I have never had to work a full campaign all by my self. I've always had a team and it is a lot to handle by my self.

So, if anyone would like NOT to be a dick and actually try to help a fellow in need, I would greatly appreciate that.

Nobody is being a dick. People are just pointing out the fact that it is a little ridiculous to accept a job you have no idea how to do.

There is a job open down the street from me for an X-ray technician. I have no idea how to be an X-ray technician, but maybe I should just go and apply for that job anyhow. I'm sure there are some message forums where someone can tell me how to do the job.

That is basically what it looks like you did. If you cannot understand why people are not running to your aid to help you for free with a job you took that you were not qualified for, then you really are in over your head.

I'm feeling generous today though... So here are a few things to do.

Keyword research. About the only thing to look for when doing keyword research is the traffic volume. The level of competition is not as important as it is in the IM world in my opinion. Running away from the harder keywords is kiddie stuff. If you were hired as the SEO for the company, it is your job to get the business seen where the customers are looking. You still need to analyze competition to figure out what you need to do to beat the top ranking listings, but not to determine whether or not to pursue the keyword. If it is searched, and it relates to their business, you need to get them ranked. If you can't do that, quit.

You still need to find keywords that you can rank quickly and easily for, but unlike IM'ers, in the offline world you shouldn't be shying away from tougher competition.

Onsite SEO. I think onsite SEO is different for offline businesses as well. IM'ers all want to have a blog and tell you that you should put fresh content on it all the time. For some businesses that can make sense. For a lot of businesses, fresh content is not at all necessary or logical.

Stay away from pop-ups, pop-unders, or long-winded sales pitches. This isn't the WSO section where you are trying to trick someone into buying something they don't need.

Is there internal linking setup properly and effectively for SEO? If you don't know, quit.

Are their graphics optimized properly to not slow down the page load speed? Is there useless video or other junk slowing down page load that is not serving any real purpose? If so, get it off the site.

Are there useless links on pages leading to other sites that are accomplishing nothing but bleeding out pagerank?

Are there canonical issues on the site?

Any duplicate content problems?

Where are they getting traffic from now? Are those sources being maximized or are there more opportunities there?

What is their bounce rate? If it is high, why? How long do people stay on the site? What do they do when they find the site? Which pages are bringing in the most traffic? If the home page is not bringing in the most traffic, are other high traffic pages properly setup to make a sale, get a phone call, etc?

Offpage SEO. Is there market local? If so are they on Google Places and is there listing optimized properly? Are there pictures, citations, etc?

Where are their backlinks coming from now? Are there trashy links that can be cleaned up?

Find opportunities for guest blog posting. Minimum, I would develop a list of 750 websites with PR you can contact and offer unique content in exchange for a contexual backlink. You better have a good email to send out that converts well. And the ones that do agree, each get a unique article. No spinning garbage. A good quality, well written article.

Can other properties be setup and developed to link from?

Do they have a Facebook page yet? If not, build one. And you better rank that for every keyword too. Does a YouTube channel make sense for their business? If so, get one, and get it ranked also.

You mention you have Scrapebox. That is fine, but if you are using it to auto-post comments, you should be fired. If you are going to do any kind of commenting (I never do for offline businesses, but that is your choice), you should be doing it manually.

Those are a few places to get started.

Good luck. You are going to need it.

[cleanerupper]

Originally Posted by MikeFriedman

...I'm feeling generous today though... So here are a few things to do....

Dude thanks for this info it really helped me out.

[awj888]

1: starting with all the on page optimization and keyword research - find where you rank now and where you wish to rank
2: increase your quality content (can be used as natural link bait)
3: start building some links. start with high PR good quality do follow links. Contextual text links are going to be the best, but you can also start making some web2.0 and blog properties. also submitting to bookmarking sites is agreat place to start.

[JamieSEO]

Originally Posted by Larches

Oh yeah? Well, fortunately for me there is no 'cut.' It's my paycheck. It's not a contract job, it's my full time hourly job, now.

I didn't ask 'should I outsource this ****?" I didn't ask if I should resign from my position. I asked where I should begin in my endeavor to run a successful SEO campaign, as I have never had to work a full campaign all by my self. I've always had a team and it is a lot to handle by my self.

So, if anyone would like NOT to be a dick and actually try to help a fellow in need, I would greatly appreciate that.

"I am working full time (alone) doing SEO for my employer, I'm sort of lost as I try to figure out where to start"

I am happy to help newbies learn SEO. Strangely, I do not feel so generous toward helping someone out that:

- Should already have the skills since they are working on SEO full-time
- Is a complete prick when someone gives them an honest comment

Personally I have had to work my butt off for years to gain the knowledge I have of SEO. No one was paying me when I did not know what I was doing, nor did I expect them to.

Instead of slamming fellow Warriors, maybe you should get off your butt and learn how to do SEO yourself rather than relying on others to just hand things to you

[dofollow]

The first step would be to do the On Page SEO. Make sure that your site has the keywords on all the pages and the content also contains them. Then make sure that there are no broken links ormissing pages. After that you should start with the Off Page SEO. You have the material you just need to do the work.