Adwords, Low Quality Score: Poor KW Relevance

realmaverick · 11-08-2011, 06:09 PM

Adwords, has to be the most confusing, frustrating system I have ever had the misfortune of using.

One of my ads, which had a title of Electrician Bournemouth, and the landing page, has a title and h1 of Electrician Bournemouth (100% match).

The page contents also has the keyword in relevant places.

Another keyword in the same campaign, Electricians in Bournemouth has a Quality Score of 6 (no problems). This isn't in the H1, Title or even the page contents.

Can somebody explain to me, why logic is failing right now? Evidently there is a special Google Adwords code, that mere mortals don't know about, driving their CPC up.

Thanks for any advice you can give me.

multifactorguru · 11-08-2011, 06:29 PM

The only explanation I could think of would be keyword density if that even plays a part in the quality score.

I guess potentially it could be that the keyword with the higher score has been running longer since I have heard that the time a campaign has ran for counts towards your score.

A suggestion I can offer that I have seen help PPC quality scores is to add a terms of service and privacy policy to your page.

realmaverick · 11-08-2011, 06:33 PM

Hi multifactorguru, thanks for your input.

These keywords are both belonging to the same ad. Been there for the same length of time etc.

Also have a TOS and Privacy Policy.

We actually rank number 1 in the organic search for all these keywords too. So if it wasn't relevant in Google's eyes, why rank us.

Adwords has always baffled me

/

Backtrack Linkback · 11-09-2011, 12:57 PM

I have found that the most important factor is CTR. Have you compared those two ads based on CTR?

realmaverick · 11-09-2011, 01:26 PM

I'll check that out when I get home. Thanks. Are there any courses or ebooks that focus on high Ctr in Adwords? Thanks.

Backtrack Linkback · 11-09-2011, 02:16 PM

Edit: woops I posted twice

Backtrack Linkback · 11-09-2011, 02:18 PM

Quote:

Originally Posted by realmaverick

I'll check that out when I get home. Thanks. Are there any courses or ebooks that focus on high Ctr in Adwords? Thanks.

I dont really have any to reccommend.. I just noticed a correlation of CTR and quality score with my clients.. It seems that the only ones that get any clicks ever get anything above a "low quality score"

I have seen this companies advertisement on Facebook tons of times and they have some good tips on this page

AdWords Click-Through Rate: Get High CTR at a Low Cost Per Click | WordStream

11-08-2011, 06:09 PM	#1
realmaverick Active Warrior War Room Member Join Date: Jul 2011 Location: United Kingdom Posts: 72 Thanks: 10 Thanked 7 Times in 7 Posts	Adwords, Low Quality Score: Poor KW Relevance Adwords, has to be the most confusing, frustrating system I have ever had the misfortune of using. One of my ads, which had a title of Electrician Bournemouth, and the landing page, has a title and h1 of Electrician Bournemouth (100% match). The page contents also has the keyword in relevant places. Another keyword in the same campaign, Electricians in Bournemouth has a Quality Score of 6 (no problems). This isn't in the H1, Title or even the page contents. Can somebody explain to me, why logic is failing right now? Evidently there is a special Google Adwords code, that mere mortals don't know about, driving their CPC up. Thanks for any advice you can give me.
	SEO, Web Design, Graphic Design Realisation: 10% of the members on WF, are making money from the other 90%.

11-08-2011, 06:29 PM	#2
multifactorguru Warrior Member Join Date: Oct 2011 Posts: 14 Thanks: 0 Thanked 1 Time in 1 Post Social Networking	Re: Adwords, Low Quality Score: Poor KW Relevance The only explanation I could think of would be keyword density if that even plays a part in the quality score. I guess potentially it could be that the keyword with the higher score has been running longer since I have heard that the time a campaign has ran for counts towards your score. A suggestion I can offer that I have seen help PPC quality scores is to add a terms of service and privacy policy to your page.
	Multi Factor Authentication information about data breaches and identity fraud.

11-08-2011, 06:33 PM	#3
realmaverick Active Warrior War Room Member Join Date: Jul 2011 Location: United Kingdom Posts: 72 Thanks: 10 Thanked 7 Times in 7 Posts	Re: Adwords, Low Quality Score: Poor KW Relevance Hi multifactorguru, thanks for your input. These keywords are both belonging to the same ad. Been there for the same length of time etc. Also have a TOS and Privacy Policy. We actually rank number 1 in the organic search for all these keywords too. So if it wasn't relevant in Google's eyes, why rank us. Adwords has always baffled me /
	SEO, Web Design, Graphic Design Realisation: 10% of the members on WF, are making money from the other 90%.

11-09-2011, 12:57 PM	#4
Backtrack Linkback PHD: Keyword Guruology War Room Member Join Date: Apr 2011 Posts: 199 Thanks: 79 Thanked 11 Times in 9 Posts	Re: Adwords, Low Quality Score: Poor KW Relevance I have found that the most important factor is CTR. Have you compared those two ads based on CTR?
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11-09-2011, 01:26 PM	#5
realmaverick Active Warrior War Room Member Join Date: Jul 2011 Location: United Kingdom Posts: 72 Thanks: 10 Thanked 7 Times in 7 Posts	Re: Adwords, Low Quality Score: Poor KW Relevance I'll check that out when I get home. Thanks. Are there any courses or ebooks that focus on high Ctr in Adwords? Thanks.
	SEO, Web Design, Graphic Design Realisation: 10% of the members on WF, are making money from the other 90%.

11-09-2011, 02:16 PM	#6
Backtrack Linkback PHD: Keyword Guruology War Room Member Join Date: Apr 2011 Posts: 199 Thanks: 79 Thanked 11 Times in 9 Posts	Re: Adwords, Low Quality Score: Poor KW Relevance Edit: woops I posted twice
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