Google Adsense Performance reports?

[benkleiner]

How do you guys list your sites at Google Adsense Performance reports to know which are performing best?

By Page views?
By Clicks?
By Page CTR?
By CPC?
By Page RPM?
By Estimated earnings ?

Thank you

[paulgl]

I only care about how much money. The other is nice
to know info, but varies greatly from minute to minute.

I look at long-term trends for money generated.

CTR is helpful, and can be used to tell whether you need
to tweak something to get a better return. That is,
if your CTR is high, but money is low.

But it all really boils down to how much a site makes.

Paul

[imdomination]

Estimated earnings is definitely the most important, but I will also look at things like CTR. I have one site that has an absolutely abysmal CTR (<1%) and so it doesn't look like it makes much money now, but if I can get that up to 5% I'll be pulling in an extra several hundred dollars each month.