Matt Cutts: Google may penalize ad heavy pages

ChrisGreen · 11-10-2011, 04:05 PM

Coming soon to a page near you...Google penalty. Google may penalize ad heavy web pages as part of its continuing Panda update. If you have web pages where it is difficult for visitors to find "main content," Google will penalize your page by lowering the page's ranking position. Good luck!

ChrisGreen · 11-10-2011, 04:08 PM

Google May Penalize Ad Heavy Pages

RobKonrad · 11-10-2011, 04:10 PM

From a customer's point of view, not the worst thingt to do....

I never really liked those ad cemeteries...

Cheers,
Rob Konrad

Robbie B · 11-10-2011, 04:20 PM

I think it's more going to be about the positioning of the ads. I have to agree that it should improve the quality. If ads are dominating the top of a page then it's probably set up to get revenue and not benefit the reader. With the exception of mine of course.

In all serious though, some of them aren't pleasant to look at. AdSense across the top, infolinks popping up on the page, Kontera ads, Chitika and then some random banner ads thrown in just for the sake of it. When it comes to sites like that, then I have to agree that they should be dropped, as they are ugly and hard to read.

bbonus · 11-10-2011, 04:26 PM

makes sense, right? sucks for MFA site owners like myself because as we know...removing ads and positioning them "out of the way" leads to lower clicks and ultimately earnings...

SteveDolan · 11-10-2011, 04:30 PM

It's not necessarily a bad thing. There are a LOT of really crappy 'ad' sites out there. I for one will not be sorry to see their page rank drop - I've been steadily moving to the 'authority' type site focusing on content and visitor value. Of course I still have ads, but not at the cost of visitor value. This can only help my rankings and eventually get me more traffic - which will make up for the drop in clicks/conversions. All IMHO of course :0

FraserC · 11-10-2011, 04:59 PM

They already made this warning back with the original Panda update. After that announcement, I pulled off all my Amazon ads, and stuck only with Adsense. My overall revenue actually improved. :-) Amazon is really poor performing for me (except around Christmas).

cooler1 · 11-10-2011, 05:02 PM

Are Google refering to affiliate links also when they say "ads"? For example if a page has a lot of in-text affiliate links which aren't banners, would that be classed as ad heavy.

dudelive · 11-10-2011, 05:06 PM

I never changed my ad count and I have done nothing but gone up.

Stop reading everything that comes out about Google.

Yes it may be important but it just throws you off track.

Stay focused and you can't lose.

Just a thought.

creature · 11-10-2011, 05:07 PM

Probably depends on how many affiliate contextual links you have compared to links to other sites and other pages on your own site.

If you only 200 words of content loaded with 20 affiliate links, I am betting you would get hit. If you had 900 words of content with 5 affiliate links and 5 outbound links I'd guess Google would see it differently.

That' what I've gleaned from a number of Matt Cutts comments and blogs.

Tiptopcat · 11-10-2011, 05:08 PM

I keep getting emails for G Adsense telling me that I can still add more ad blocks to my website. LOL. Maybe this will now stop.....

webovative · 11-10-2011, 05:13 PM

Quote:

Originally Posted by Tiptopcat

I keep getting emails for G Adsense telling me that I can still add more ad blocks to my website. LOL. Maybe this will now stop.....

me too, that's the first thing that occurred to me, I get emails every week suggesting I add more adsense blocks to my sites

FraserC · 11-10-2011, 05:23 PM

Yeah, I've got a rep at Adsense who's pushing me to go very agressive. I'm really hoping the two halves of the company are talking to each other.

kindsvater · 11-10-2011, 05:25 PM

Let me know when Google bans itself.

.

sbucciarel · 11-10-2011, 05:51 PM

Quote:

Originally Posted by kindsvater

Let me know when Google bans itself.

.

lol ... well, they've already reduced their pagerank, so a good slap from themselves is way overdue. Today their pagerank is/was 9.

tpw · 11-10-2011, 05:54 PM

I have heard rumor about Google implementing an Original Content Penalty too!!

See this thread for details: URGENT: Matt Cutts is Rumored to be Talking About a New Google Penalty...

JerrickYeoh · 11-10-2011, 06:25 PM

Usually Google Panda will rank lower for those page who had more than 2 ads in one landing page.
May what you can do is rank your other landing page which do not have much ads .

Global Warrior · 11-10-2011, 06:36 PM

For a company that frequently only has 3 non paying content providers above the fold, i think its a bit rich, but hey, DO NO EVIL

GW

yukon · 11-10-2011, 08:08 PM

Quote:

Originally Posted by ChrisGreen

Coming soon to a page near you...Google penalty. Google may penalize ad heavy web pages as part of its continuing Panda update. If you have web pages where it is difficult for visitors to find "main content," Google will penalize your page by lowering the page's ranking position. Good luck!

Tell that to Adsense, they keep sending me emails that I'm not including the max number of allowed Adsense Ads on my pages.

Seriously, I get at least 1 email from Adsense per week telling me this.

I should tell them, it looks like crap on my page, I'll stick with my 2 Ads per page.

boxoun · 11-10-2011, 08:28 PM

This from a company who's now adding ads under the search results. I received those messages too telling me to add more ads lol.

BillieKAlbert · 11-10-2011, 08:48 PM

This is a great move of Google. I saw lots of website where pages have 2-3 lines content (copied from any news source - title and 2 line of summary) and they place ads every where.

TheRealFade · 11-10-2011, 08:55 PM

i say good, adsense is a scam anyway.

TheRealFade · 11-10-2011, 08:56 PM

seriously though, if thats your plan to make money on the internet, just quit now.

36burrows · 11-10-2011, 10:34 PM

This is complete BS as far as I'm concerned. A site that's currently ranked #1 for one of my own sites main keywords has nothing but affiliate banners all over the page from top to bottom and barely any content.

I'm tired of hearing this crap.

iAmNameLess · 11-10-2011, 10:39 PM

Quote:

Originally Posted by tpw

I have heard rumor about Google implementing an Original Content Penalty too!!

See this thread for details: URGENT: Matt Cutts is Rumored to be Talking About a New Google Penalty...

LOL, classic.

JeanneLynn · 11-11-2011, 12:54 AM

I certainly wouldn't miss sites like that. I hate it when I end up visiting a site that's loaded with ads.

PaiRADice · 11-11-2011, 06:56 AM

that make sense!

1stpage · 11-11-2011, 07:17 AM

I wonder if they will consider Adsense exempt from this maneuver?

The original premise of Adsense (or so they said) was that they ads were contextually relevent and added value to the user. I wouldn't imagine that they would consider their own ad offering to be anything less than "wonderful".

paulgl · 11-11-2011, 07:31 AM

People take stuff out of context. It just gives google
one more reason to ditch trashy sites. Has nothing to
do with ad heavy, or even above the fold. It's probably
way down on the list, just to verify a trashy site.

Really. latimes.com, nytimes.com, yahoo, etc. every BIG site
has shinola above the fold. Nothing. Links are not content.

What's amazon? A site with no ads? Ebay? Craigslist?
Get a grip people.

Searchengineland has their own agenda. Not that it's
bad, just saying. They want people to link to them,
read them, and consider them gods.

What's funny, is that searchengineland.com has
very, very little above the fold. I even discount the
revolving picture links. That's not content. It's
links. So, obviously they're not worried.

If you have a junk site, you should be in trouble
anyway.

It's just another way of devaluing junk sites that may slip
through. NOT penalizing authoritative sites who don't give
a rip about a plethora of ads.

Paul

11-10-2011, 04:08 PM	#2
ChrisGreen Active Warrior Join Date: Dec 2010 Posts: 30 Thanks: 15 Thanked 0 Times in 0 Posts	Re: Matt Cutts: Google may penalize ad heavy pages Google May Penalize Ad Heavy Pages

11-10-2011, 04:10 PM	#3
RobKonrad Marketing with an accent. War Room Member Join Date: Dec 2010 Location: Switzerland Posts: 557 Thanks: 107 Thanked 164 Times in 132 Posts Social Networking Contact Info	Re: Matt Cutts: Google may penalize ad heavy pages From a customer's point of view, not the worst thingt to do.... I never really liked those ad cemeteries... Cheers, Rob Konrad
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11-10-2011, 04:20 PM	#4
Robbie B HyperActive Warrior War Room Member Join Date: Jul 2011 Location: UK Posts: 135 Blog Entries: 2 Thanks: 39 Thanked 18 Times in 16 Posts Contact Info	Re: Matt Cutts: Google may penalize ad heavy pages I think it's more going to be about the positioning of the ads. I have to agree that it should improve the quality. If ads are dominating the top of a page then it's probably set up to get revenue and not benefit the reader. With the exception of mine of course. In all serious though, some of them aren't pleasant to look at. AdSense across the top, infolinks popping up on the page, Kontera ads, Chitika and then some random banner ads thrown in just for the sake of it. When it comes to sites like that, then I have to agree that they should be dropped, as they are ugly and hard to read.

11-10-2011, 04:26 PM	#5
bbonus Warrior Member Join Date: Mar 2011 Posts: 13 Thanks: 0 Thanked 1 Time in 1 Post	Re: Matt Cutts: Google may penalize ad heavy pages makes sense, right? sucks for MFA site owners like myself because as we know...removing ads and positioning them "out of the way" leads to lower clicks and ultimately earnings...
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11-10-2011, 04:30 PM	#6
SteveDolan Active Warrior War Room Member Join Date: Jul 2007 Location: Novato,CA , USA. Posts: 59 Thanks: 4 Thanked 21 Times in 14 Posts	Re: Matt Cutts: Google may penalize ad heavy pages It's not necessarily a bad thing. There are a LOT of really crappy 'ad' sites out there. I for one will not be sorry to see their page rank drop - I've been steadily moving to the 'authority' type site focusing on content and visitor value. Of course I still have ads, but not at the cost of visitor value. This can only help my rankings and eventually get me more traffic - which will make up for the drop in clicks/conversions. All IMHO of course :0
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11-10-2011, 04:05 PM	#1
ChrisGreen Active Warrior Join Date: Dec 2010 Posts: 30 Thanks: 15 Thanked 0 Times in 0 Posts	Matt Cutts: Google may penalize ad heavy pages Coming soon to a page near you...Google penalty. Google may penalize ad heavy web pages as part of its continuing Panda update. If you have web pages where it is difficult for visitors to find "main content," Google will penalize your page by lowering the page's ranking position. Good luck!

11-10-2011, 04:59 PM	#7
FraserC HyperActive Warrior War Room Member Join Date: Oct 2010 Location: British Columbia Posts: 189 Thanks: 18 Thanked 126 Times in 54 Posts Social Networking	Re: Matt Cutts: Google may penalize ad heavy pages They already made this warning back with the original Panda update. After that announcement, I pulled off all my Amazon ads, and stuck only with Adsense. My overall revenue actually improved. :-) Amazon is really poor performing for me (except around Christmas).
	I'm the publisher of Universe Today and co-founder of the Keyword Strategy tool.

11-10-2011, 05:02 PM	#8
cooler1 Senior Warrior Member Join Date: Oct 2010 Posts: 1,880 Thanks: 69 Thanked 120 Times in 108 Posts	Re: Matt Cutts: Google may penalize ad heavy pages Are Google refering to affiliate links also when they say "ads"? For example if a page has a lot of in-text affiliate links which aren't banners, would that be classed as ad heavy.

11-10-2011, 05:06 PM	#9
dudelive Tony Rehor War Room Member Join Date: Feb 2011 Location: Illinois Posts: 88 Thanks: 41 Thanked 18 Times in 16 Posts Social Networking	Re: Matt Cutts: Google may penalize ad heavy pages I never changed my ad count and I have done nothing but gone up. Stop reading everything that comes out about Google. Yes it may be important but it just throws you off track. Stay focused and you can't lose. Just a thought.
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11-10-2011, 05:07 PM	#10
creature HyperActive Warrior War Room Member Join Date: Oct 2011 Posts: 101 Thanks: 26 Thanked 20 Times in 12 Posts	Re: Matt Cutts: Google may penalize ad heavy pages Probably depends on how many affiliate contextual links you have compared to links to other sites and other pages on your own site. If you only 200 words of content loaded with 20 affiliate links, I am betting you would get hit. If you had 900 words of content with 5 affiliate links and 5 outbound links I'd guess Google would see it differently. That' what I've gleaned from a number of Matt Cutts comments and blogs.
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11-10-2011, 05:08 PM	#11
Tiptopcat HyperActive Warrior War Room Member Join Date: Feb 2011 Location: London Posts: 143 Thanks: 62 Thanked 54 Times in 36 Posts	Re: Matt Cutts: Google may penalize ad heavy pages I keep getting emails for G Adsense telling me that I can still add more ad blocks to my website. LOL. Maybe this will now stop.....
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11-10-2011, 05:23 PM	#13
FraserC HyperActive Warrior War Room Member Join Date: Oct 2010 Location: British Columbia Posts: 189 Thanks: 18 Thanked 126 Times in 54 Posts Social Networking	Re: Matt Cutts: Google may penalize ad heavy pages Yeah, I've got a rep at Adsense who's pushing me to go very agressive. I'm really hoping the two halves of the company are talking to each other.
	I'm the publisher of Universe Today and co-founder of the Keyword Strategy tool.

11-10-2011, 05:25 PM	#14
kindsvater Senior Warrior Attorney War Room Member Join Date: Jul 2004 Location: Jedi Temple Posts: 3,126 Blog Entries: 39 Thanks: 76 Thanked 2,616 Times in 756 Posts	Re: Matt Cutts: Google may penalize ad heavy pages Let me know when Google bans itself. .
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11-10-2011, 05:54 PM	#16
tpw Bill Platt War Room Member Join Date: Jul 2004 Location: Stillwater, Oklahoma, USA. Posts: 7,998 Blog Entries: 4 Thanks: 6,532 Thanked 6,060 Times in 2,730 Posts Social Networking Contact Info	Re: Matt Cutts: Google may penalize ad heavy pages I have heard rumor about Google implementing an Original Content Penalty too!! See this thread for details: URGENT: Matt Cutts is Rumored to be Talking About a New Google Penalty...
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11-10-2011, 06:25 PM	#17
JerrickYeoh HyperActive Warrior Join Date: Jun 2011 Posts: 365 Thanks: 1 Thanked 21 Times in 21 Posts	Re: Matt Cutts: Google may penalize ad heavy pages Usually Google Panda will rank lower for those page who had more than 2 ads in one landing page. May what you can do is rank your other landing page which do not have much ads .
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11-10-2011, 06:36 PM	#18
Global Warrior HyperActive Warrior War Room Member Join Date: Jul 2011 Location: Out of a suitcase sadly Posts: 169 Thanks: 76 Thanked 65 Times in 43 Posts Social Networking	Re: Matt Cutts: Google may penalize ad heavy pages For a company that frequently only has 3 non paying content providers above the fold, i think its a bit rich, but hey, DO NO EVIL GW

11-10-2011, 08:28 PM	#20
boxoun HyperActive Warrior Join Date: Nov 2010 Posts: 376 Thanks: 53 Thanked 35 Times in 29 Posts	Re: Matt Cutts: Google may penalize ad heavy pages This from a company who's now adding ads under the search results. I received those messages too telling me to add more ads lol.

11-10-2011, 08:48 PM	#21
BillieKAlbert Warrior Member Join Date: Nov 2011 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Matt Cutts: Google may penalize ad heavy pages This is a great move of Google. I saw lots of website where pages have 2-3 lines content (copied from any news source - title and 2 line of summary) and they place ads every where.
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11-10-2011, 08:55 PM	#22
TheRealFade Warrior Member Join Date: Aug 2011 Posts: 27 Thanks: 2 Thanked 2 Times in 2 Posts	Re: Matt Cutts: Google may penalize ad heavy pages i say good, adsense is a scam anyway.

11-10-2011, 08:56 PM	#23
TheRealFade Warrior Member Join Date: Aug 2011 Posts: 27 Thanks: 2 Thanked 2 Times in 2 Posts	Re: Matt Cutts: Google may penalize ad heavy pages seriously though, if thats your plan to make money on the internet, just quit now.

11-10-2011, 10:34 PM	#24
36burrows HyperActive Warrior War Room Member Join Date: Apr 2011 Posts: 457 Thanks: 131 Thanked 70 Times in 55 Posts Contact Info	Re: Matt Cutts: Google may penalize ad heavy pages This is complete BS as far as I'm concerned. A site that's currently ranked #1 for one of my own sites main keywords has nothing but affiliate banners all over the page from top to bottom and barely any content. I'm tired of hearing this crap.
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11-11-2011, 12:54 AM	#26
JeanneLynn Advanced Warrior War Room Member Join Date: Aug 2011 Posts: 573 Thanks: 641 Thanked 50 Times in 46 Posts	Re: Matt Cutts: Google may penalize ad heavy pages I certainly wouldn't miss sites like that. I hate it when I end up visiting a site that's loaded with ads.

11-11-2011, 06:56 AM	#27
PaiRADice Active Warrior Join Date: Jan 2011 Posts: 52 Thanks: 0 Thanked 4 Times in 4 Posts	Re: Matt Cutts: Google may penalize ad heavy pages that make sense!
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11-11-2011, 07:17 AM	#28
1stpage Active Warrior Join Date: Apr 2011 Posts: 30 Thanks: 2 Thanked 8 Times in 7 Posts	Re: Matt Cutts: Google may penalize ad heavy pages I wonder if they will consider Adsense exempt from this maneuver? The original premise of Adsense (or so they said) was that they ads were contextually relevent and added value to the user. I wouldn't imagine that they would consider their own ad offering to be anything less than "wonderful".

11-11-2011, 07:31 AM	#29
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,851 Thanks: 804 Thanked 1,200 Times in 887 Posts	Re: Matt Cutts: Google may penalize ad heavy pages People take stuff out of context. It just gives google one more reason to ditch trashy sites. Has nothing to do with ad heavy, or even above the fold. It's probably way down on the list, just to verify a trashy site. Really. latimes.com, nytimes.com, yahoo, etc. every BIG site has shinola above the fold. Nothing. Links are not content. What's amazon? A site with no ads? Ebay? Craigslist? Get a grip people. Searchengineland has their own agenda. Not that it's bad, just saying. They want people to link to them, read them, and consider them gods. What's funny, is that searchengineland.com has very, very little above the fold. I even discount the revolving picture links. That's not content. It's links. So, obviously they're not worried. If you have a junk site, you should be in trouble anyway. It's just another way of devaluing junk sites that may slip through. NOT penalizing authoritative sites who don't give a rip about a plethora of ads. Paul
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