How Do They Do This?: Charging Less That Adwords?

AllyChurch · 11-10-2011, 10:55 PM

Hi Guys,

I am up against another search engine marketing company to win the business of a local hairdresser.

They have 20 keywords that they want to target.

This SEM company quoted the hairdresser $1500/month for unlimited clicks on 20 keywords.

I have done a comparison using the Google Traffic Estimate tool and came up with the following for 20 keywords:

Estimated Daily Cost: $67.70

Estimated Monthly Cost (assuming all estimated clicks are used): $2058.13

I want to go up against them for the business with a mix of half Adwords and half organic SEO.

How is this company charging less than Adwords itself?

AllyChurch · 11-11-2011, 03:24 AM

Anybody????

nicktyler · 11-11-2011, 04:37 AM

They are probably just making up a number for the purpose of getting the buisness. $1500 is a very round figure. They are saying unlinited clicks and then when the data comes in they will ask for an increase in the budget or not give unlimited clicks.
Either that or they are not going to use adwords and use an inferior cheaper product.

11-10-2011, 10:55 PM	#1
AllyChurch Active Warrior Join Date: Nov 2010 Posts: 85 Thanks: 6 Thanked 12 Times in 10 Posts	How Do They Do This?: Charging Less That Adwords? Hi Guys, I am up against another search engine marketing company to win the business of a local hairdresser. They have 20 keywords that they want to target. This SEM company quoted the hairdresser $1500/month for unlimited clicks on 20 keywords. I have done a comparison using the Google Traffic Estimate tool and came up with the following for 20 keywords: Estimated Daily Cost: $67.70 Estimated Monthly Cost (assuming all estimated clicks are used): $2058.13 I want to go up against them for the business with a mix of half Adwords and half organic SEO. How is this company charging less than Adwords itself?
	-- THE TOP 5 WARRIORFORUM SEO SERVICES.... REVIEWED! --

11-11-2011, 03:24 AM	#2
AllyChurch Active Warrior Join Date: Nov 2010 Posts: 85 Thanks: 6 Thanked 12 Times in 10 Posts	Re: How Do They Do This?: Charging Less That Adwords? Anybody????
	-- THE TOP 5 WARRIORFORUM SEO SERVICES.... REVIEWED! --

11-11-2011, 04:37 AM	#3
nicktyler Advanced Warrior Join Date: May 2011 Location: London Posts: 708 Thanks: 8 Thanked 56 Times in 55 Posts	Re: How Do They Do This?: Charging Less That Adwords? They are probably just making up a number for the purpose of getting the buisness. $1500 is a very round figure. They are saying unlinited clicks and then when the data comes in they will ask for an increase in the budget or not give unlimited clicks. Either that or they are not going to use adwords and use an inferior cheaper product.
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