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Old 11-11-2011, 04:30 AM   #1
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Default Permalink Structure Change

Hello.. My client's blog's permalinks are not friendly urls. If we will change those, will it affect the backlinks the blog already has? What is the best thing to do?

Thanks in advance. :-)

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Old 11-11-2011, 04:50 AM   #2
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Default Re: Permalink Structure Change

Yes it will effect.
when you will change you permalink, the backlinks for the old address will be dead.
You should about how many backlinks you have to these posts, because good permalink is kind of basic thing.

If you have good results at Google without nice permalinks, you should leave it like that, but if you are stuck I think you should consider that.
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Old 11-11-2011, 05:26 AM   #3
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Default Re: Permalink Structure Change

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Originally Posted by va_mom View Post
Hello.. My client's blog's permalinks are not friendly urls. If we will change those, will it affect the backlinks the blog already has? What is the best thing to do?

Thanks in advance. :-)
If you are using wordpress and for now your links is look like this "yourdomain.com/p=1" and you will change your permalink to "yourdomain.com/post-title" than your first and the second link will be same if you enter to the both of them manually you will be redirected to the "yourdomain.com/post-title"

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Old 11-11-2011, 05:39 AM   #4
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Default Re: Permalink Structure Change

Why bother? Keywords in the URL cannot be that important.

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Old 11-11-2011, 05:47 AM   #5
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Default Re: Permalink Structure Change

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Why bother? Keywords in the URL cannot be that important.
Then why are you stuffing keywords in your domain name, in your forum sig?
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Old 11-11-2011, 05:58 AM   #6
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Default Re: Permalink Structure Change

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Then why are you stuffing keywords in your domain name, in your forum sig?
Say what, my man?

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Old 11-11-2011, 05:58 AM   #7
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Default Re: Permalink Structure Change

Keyword in URL is very important for SEO

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Old 11-11-2011, 06:01 AM   #8
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Default Re: Permalink Structure Change

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Keyword in URL is very important for SEO
Tell that to YouTube!

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Old 11-11-2011, 08:29 AM   #9
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Default Re: Permalink Structure Change

Quote:
Originally Posted by va_mom View Post
Hello.. My client's blog's permalinks are not friendly urls. If we will change those, will it affect the backlinks the blog already has? What is the best thing to do?

Thanks in advance. :-)
Yes it will affect. But you can fix this without hurting your client's site.

There is one Worpress Plugin: WordPress › Simple 301 Redirects « WordPress Plugins

Simply redirect all old URL to properly formed URL. This way old URL won't lose any link juice and it will be passed to new URL.

Also make sure to create one Google Webmaster account and verify both the site so that Google come to know about the changes.

Hope that helps.

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Chandan

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Old 11-11-2011, 09:20 AM   #10
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Default Re: Permalink Structure Change

Best way of changing the url structure and to keep the old PR is to use 301 redirection techniques. There are low chances if somebody had pasted the permalink on their site as in most of the case the main url is shared.

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Old 11-11-2011, 09:27 AM   #11
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Default Re: Permalink Structure Change

You can use a plugin like
Permalink Redirect WordPress Plugin | SYP

It will create 301 redirects from old structure to the new one.

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Old 11-11-2011, 12:32 PM   #12
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Default Re: Permalink Structure Change

You should definately do 301 redirects to new urls. It will pass the link juice.
Google respects 301 as far as I know.

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Old 11-11-2011, 12:42 PM   #13
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Default Re: Permalink Structure Change

Use a 301 redirect so that search engines know that page has been moved to a new url structure. Add the site to Google Webmaster tool to keep a track before proceeding.

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