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Old 11-11-2011, 09:56 AM   #1
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Default All CAPS post titles and SERP?

Hi Warriors,
I've been reading controversial opinions about having the post titles in all CAPS, so I decided to test it myself.
I changed all my post titles to uppercase 1 week ago and I still don't see the change reflected in the Google result page.
Is it just matter of time or does Google ignore that?

Thanks!
D
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Old 11-11-2011, 10:02 AM   #2
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Default Re: All CAPS post titles and SERP?

I don't think that the capitalization of your title matters. Two things tho:

1. Has google crawled your page yet? Google the url and check to see when it was last cached

2. Your post title is not your title tag. I'm guessing you're using WP and All in One SEO, so make sure you've changed the title in the plugin so that it's the title Google displays

Why would I capitalize words? Click-through rates.

Capitalizing everything is a bit obnoxious in my mind, but capitalizing one or two words could effectively increase your CTR which in turn could potentially help your rankings.

P.S. Sort of off-topic but Darren Slatten has done some pretty cool studies with meta descriptions and has some cool data on it and making appealing descriptions -> SEO Mofo » World’s Greatest SEO

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Old 11-11-2011, 10:03 AM   #3
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Default Re: All CAPS post titles and SERP?

Quote:
Originally Posted by percussionconga View Post
Hi Warriors,
I've been reading controversial opinions about having the post titles in all CAPS, so I decided to test it myself.
I changed all my post titles to uppercase 1 week ago and I still don't see the change reflected in the Google result page.
Is it just matter of time or does Google ignore that?

Thanks!
D
Google doesn't care about case sensitivity, I suggest you to do some reading

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Old 11-11-2011, 03:19 PM   #4
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Default Re: All CAPS post titles and SERP?

Just wait for it. It means Google just hasn't re-crawled your site yet.
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Old 11-14-2011, 03:19 AM   #5
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Default Re: All CAPS post titles and SERP?

Quote:
Originally Posted by BenJackson View Post
2. Your post title is not your title tag. I'm guessing you're using WP and All in One SEO, so make sure you've changed the title in the plugin so that it's the title Google displays
Thanks Ben!
that was exactly the issue - I changed the post title on the SEO section and now Google displays it all CAPS.

Gooplex, I know that Google searches are case-insensitive, the all CAPS is to try increasing the SERP click-through.

Thanks!
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Old 11-14-2011, 08:39 AM   #6
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Default Re: All CAPS post titles and SERP?

Here is a direct link the SeoMofo's snippet tool, so you can test what you do right away without having to wait for it be indexed:

Google SERP Snippet Optimization Tool

---

I also found this complete guide on writing a meta description very useful:

Writing Meta-Descriptions: The Complete Guide | Coconut Headphones

Specifically on capitalization the article claims:

Quote:
17. Capitalize the first letter of each word in the meta-description. Just as with PPC, capitalizing all words can potentially improve your clickthrough rate. Just don’t capitalize short words such as “in”, “for”, and so on. Also, completely capitalizing your “power words” (see below) in some cases can improve your clickthrough rate as well (as in, “JUST ARRIVED” and so on).
---

Combining those two URLs you should be able to produce a good meta description. I'm going to work on changing mine too after reading through.

AWESOME WSO! - Travel the World & Make Money!
I tell you exactly how I do it and you can too by setting up your HQ China. You can do this even if you are flat broke (I did). Only $7 for a Limited Time.
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Old 11-14-2011, 08:47 AM   #7
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Default Re: All CAPS post titles and SERP?

Lmao ....There's absolutely no difference if it caps or no caps.Google treats both the same.I wonder why there would be any controversy with it.Some people just churn out theory cuz they are bored.

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