Google adword puzzle

Trebor_Revo · 01-22-2009, 03:19 PM

I'm testing a campaign in a niche market arena.

I took a sub-word - we'll call it "keyword". I then took that and went deep and created about 500 sub-sub keywords around that.

As soon as I did that, my CPM rocketed up. Especially on all the "City Name Keywords". On many words I'm the only one bidding - Google's own stats say I can have first postiion for .05 or .10.

Yet, when folks click, Google is hitting me $300 and $4.00 bucks a click -

Whats even weirder is that my click through rate on these keywords is running 25% to 50% with 100% conversion.

Even if Google dropped the price to a buck - I'd be happy.

What I haven't done is take "city keyword" and created a new adgroup and then created a new land page just for that -

The key word is in the ad headline - so I'm perplexed as to why I'm getting punished so bad with such a high click through rate.

Google has the quality score listed as a 7.

Ironically, my "10's" have the worst click through rate and worst conversion.

Anyway, any insight from the pro's here would be greatly appreciated.

Thanks!

KirkMcD · 01-23-2009, 11:42 AM

Everything seems correct.
So you should put in a support request to Google Adwords Support and ask them what the problem might be.

Trebor_Revo · 01-23-2009, 05:59 PM

Thanks Kirk, I'll try that - didn't know they were that open to helping out.

ManAbout · 01-23-2009, 06:04 PM

Quote:

Originally Posted by Trebor_Revo

What I haven't done is take "city keyword" and created a new adgroup and then created a new land page just for that -

Thanks!

If you did that, I bet it would solve the problem. You need to localize the landing pages. The other thing you could do, which I am not sure you have done is list the cities in your landing page. If it finds the city name in your landing page it might let you off.

askloz · 01-24-2009, 08:26 AM

create a new adgroup for every keyword you want, place one keyword in it... wait for about 2-4 weeks, gain some account history, then slowly add more keywords related to that city, but try not to put too many in there, some say a max of 20, some put in more... I find putting just the one in there seems to do ok... with proper labeling of the adgroups and campaigns, knocking out 0.01 - 0.10 clicks.

Trebor_Revo · 01-24-2009, 08:44 PM

Thanks guys for the advice.

Looks like I need to create 100 plus landing pages on this campaign.

Any automation to help out with that yet that you know of?

01-22-2009, 03:19 PM	#1
Trebor_Revo Warrior Member Join Date: Dec 2008 Posts: 15 Thanks: 0 Thanked 0 Times in 0 Posts	Google adword puzzle - little help? I'm testing a campaign in a niche market arena. I took a sub-word - we'll call it "keyword". I then took that and went deep and created about 500 sub-sub keywords around that. As soon as I did that, my CPM rocketed up. Especially on all the "City Name Keywords". On many words I'm the only one bidding - Google's own stats say I can have first postiion for .05 or .10. Yet, when folks click, Google is hitting me $300 and $4.00 bucks a click - Whats even weirder is that my click through rate on these keywords is running 25% to 50% with 100% conversion. Even if Google dropped the price to a buck - I'd be happy. What I haven't done is take "city keyword" and created a new adgroup and then created a new land page just for that - The key word is in the ad headline - so I'm perplexed as to why I'm getting punished so bad with such a high click through rate. Google has the quality score listed as a 7. Ironically, my "10's" have the worst click through rate and worst conversion. Anyway, any insight from the pro's here would be greatly appreciated. Thanks!

01-23-2009, 11:42 AM	#2
KirkMcD Senior Warrior Member War Room Member Join Date: Apr 2006 Location: , , USA. Posts: 2,493 Thanks: 43 Thanked 168 Times in 158 Posts	Re: Google adword puzzle - little help? Everything seems correct. So you should put in a support request to Google Adwords Support and ask them what the problem might be.

01-23-2009, 05:59 PM	#3
Trebor_Revo Warrior Member Join Date: Dec 2008 Posts: 15 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Google adword puzzle - little help? Thanks Kirk, I'll try that - didn't know they were that open to helping out.

01-24-2009, 08:26 AM	#5
askloz DailyTradingSystem.com War Room Member Join Date: Mar 2008 Location: United Kingdom. Posts: 2,765 Blog Entries: 3 Thanks: 148 Thanked 264 Times in 207 Posts Social Networking Contact Info	Re: Google adword puzzle - little help? create a new adgroup for every keyword you want, place one keyword in it... wait for about 2-4 weeks, gain some account history, then slowly add more keywords related to that city, but try not to put too many in there, some say a max of 20, some put in more... I find putting just the one in there seems to do ok... with proper labeling of the adgroups and campaigns, knocking out 0.01 - 0.10 clicks.
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01-24-2009, 08:44 PM	#6
Trebor_Revo Warrior Member Join Date: Dec 2008 Posts: 15 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Google adword puzzle - little help? Thanks guys for the advice. Looks like I need to create 100 plus landing pages on this campaign. Any automation to help out with that yet that you know of?