SEO Recommendations for Chess Site

[ChessTrainer]

what do you recommend me to do to my site? I finished this decent layout from wordpress, I would like to dominate the chess lessons, chess training niche, where if people search for classes, or for online lessons I show up in the rankings.

I have a PR4 with not a whiole ton of links, what can you guys recommend me?

this is my site: http://chesstrainingschool.com/

[Vlad Romanov]

The same as for any other website... What is your question exactly?

[ChessTrainer]

I want 2 things. I need more traffic, and I want to dominate rankings, and also for searches related to chess lessons, training, etc.

what do you recommend me to do?

i need some one to shoot some things at me so i can get to working on them.. maybe you can analyze my site real quicl and suggest something

[FraserC]

There's not much to it, just a mountain of work.

1. Use the Google Adwords Keyword Tool and collect a massive number of keywords related to chess.

2. Create content on your website that matches the keywords, without overlapping content.

As you add more longtail content to your site, you'll bring in more search engine visitors. You'll soon get a sense of how much investment in content brings you what kind of a return.

[awddude]

Most of us chess players use chess.com and get super service from them. If I were to find your website the first thing I'd want to see is price. I don't see a price anywhere and would immediately click off. For a 1$ trial you are not expecting to make any money through the trial. It will also put off most potential users. Why the $1? Just to attract serious students?

For me at least, I would download the software if it were free for 5 days or so. If it was really helpful and only maybe $20 a month or something I might continue using it. That's just me though, I'm not sure if I exemplify your standard customer. I'm not sure exactly what product you're selling in the first 30 seconds of browsing the site. It was only until I clicked blog that I found you charging by the hour and that it must be highly personalized 1 on 1 lessons. Anyway if I'm confused just by a quick browse, chances are others will be too. If you are indeed selling personalized lessons, make that punch stick out with yellow highlighting somewhere right on the front page.

I'm not an IM expert so take things that I say with a grain of salt.

Also the 4 big buying points right below are a little lengthy for someone like me that just wants to glance and know. (Lessons on the go, 5... russian...sync..) I would highlight with a yellow background 1 important sentence from each of those sections so that I can get the big picture right away, and then decide if I want to continue reading.

Also - are you FM CHARLES GALOFRE?
Probably right? I notice on the bottom you have a little bio. I would make it more clear that this is your site and that you are a GM. Say "ABOUT THE OWNER: "

And right at the top where it says "Contemporary training ... pathway to chess success!" I would write GM ____ PRESENTS Contemporary...

That way right from the get go I know I am dealing with an expert and not just a fly by night company. Stating that you are a GM right away when people first visit the site will entail a lot of confidence in your product. When I saw that you were a GM (I think you are?) my mind became much more positive about your product.

Also, I don't know why but the font you are using is a little hard to read on my end. Looks a bit granulated. If I zoom in it's fine, but at the size of my normal browsing it's not crystal clear like the font used on WF for example. The customer feedback font is fine however.

Ok that's my review. I'm rated 1400 or something like that but haven't played in awhile. Good luck!

[ashleysmith12]

hi
start link building for the website.

[didyouknow]

make sure the content matches the best keywords... and start building links to your domain and pages..

[Bofu2U]

Originally Posted by awddude

Most of us chess players use chess.com and get super service from them. If I were to find your website the first thing I'd want to see is price. I don't see a price anywhere and would immediately click off. For a 1$ trial you are not expecting to make any money through the trial. It will also put off most potential users. Why the $1? Just to attract serious students?

For me at least, I would download the software if it were free for 5 days or so. If it was really helpful and only maybe $20 a month or something I might continue using it. That's just me though, I'm not sure if I exemplify your standard customer. I'm not sure exactly what product you're selling in the first 30 seconds of browsing the site. It was only until I clicked blog that I found you charging by the hour and that it must be highly personalized 1 on 1 lessons. Anyway if I'm confused just by a quick browse, chances are others will be too. If you are indeed selling personalized lessons, make that punch stick out with yellow highlighting somewhere right on the front page.

I'm not an IM expert so take things that I say with a grain of salt.

Also the 4 big buying points right below are a little lengthy for someone like me that just wants to glance and know. (Lessons on the go, 5... russian...sync..) I would highlight with a yellow background 1 important sentence from each of those sections so that I can get the big picture right away, and then decide if I want to continue reading.

Also - are you FM CHARLES GALOFRE?
Probably right? I notice on the bottom you have a little bio. I would make it more clear that this is your site and that you are a GM. Say "ABOUT THE OWNER: "

And right at the top where it says "Contemporary training ... pathway to chess success!" I would write GM ____ PRESENTS Contemporary...

That way right from the get go I know I am dealing with an expert and not just a fly by night company. Stating that you are a GM right away when people first visit the site will entail a lot of confidence in your product. When I saw that you were a GM (I think you are?) my mind became much more positive about your product.

Also, I don't know why but the font you are using is a little hard to read on my end. Looks a bit granulated. If I zoom in it's fine, but at the size of my normal browsing it's not crystal clear like the font used on WF for example. The customer feedback font is fine however.

Ok that's my review. I'm rated 1400 or something like that but haven't played in awhile. Good luck!

Now that's a review. Sheesh. Do what he said, maybe your time on site will increase. :P

[omy123]

I think you need to put on more content on the pages which you are targeting... Rest is fine...

[eurekapsycrille]

It all comes down with good keyword targeting. Some SEOs take this quite very light, but I strongly suggest it to you.

Anticipating what users will going to type in the query that is related to your niche is one of the best thing if you want to get a good number of traffic. For ranking, you could get natural backlinks from word of mouths if you impress your users/searchers using your site.