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Did Google Change Their View of how the engine sees subdomains lately?

by Vic Smith
1 replies
  • SEO
    • |
A year ago I posed a related question about wordpress Multi-Siteusing sub domains or sub-directories .... Which one was better for SEO???

http://www.warriorforum.com/adsense-...-keywords.html


The general idea then was that each subdomain was seen by google as it's own site.

I verified that from a google video later.

However, I heard a rumor that Google changed that in 2011 and that subdomains are now viewed just as a part of your TLD.

Can anyone here validate this rumor?

Any input or ideas are appreciated.
#change #engine #google #sees #subdomains #view
  • Profile picture of the author dburk
    Hi getvic,

    It doesn't matter all that much. Search engines do not index and rank "websites", they index and rank individual web "pages".

    If you include a keyword in the URL, it makes the URL relevant for that keyword, regardless whether it is in the sub domain or the web directory name.

    While there isn't much difference, the sub domain will score slightly more relevant than the web directory, based on the prominence of the keyword, being at the beginning of the URL. Not enough of a difference to be concerned with, though. in my opinion. One extra backlink would probably counter any advantage, one has over the other.
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