Looks like black is the new white

[thedog]

So... I had an adsense site, getting over 2k visits a month, in the addiction niche.

Did a lot of research online, as to ad placement, what colours work best etc...

I basiclly mimicked the usual adsense layout.... and was getting 0% CTR

So, I thought I'd try something else... I made the background a dark grey, text light grey, same with the ads... and today, 3.15% CTR... just made $3.33.

I'm hoping this aint a one off...

[thedog]

Originally Posted by Europe Classifieds

Let us know how this goes ... after .... a week or so.

Will do... the site in my sig, the cam one.... that was origionaly white.... for about 2 weeks... practicaly 0% CTR... then I changed it to black and it shot up... some days 35% CTR! I assumed it was because it was a cam site... video works better on dark background.

But... maybe it's the same for content... anyway, we'll see after a week or so.

[thedog]

Ok... so, it's been over ten days, and the average cost per click has gone from 0% to .73%

Not huge, but at least people are now clicking my ads... best day today with this site, made over $2 from 3 clicks.