Ezine or Ebook: What do people value more ?

RoniShwartz · 11-20-2011, 11:49 AM

Hi everybody,

I'm trying to build an email listing and plan to email to my subscribers a by-weekly ezine (travel related) with plenty of quality content...*

My question is as follows: In the "squeeze page", will the free ezine be tempting enough for people to subscribe, or should I offer a free eBook first, and then continue with the ezine...*

Thanks, Roni

Goath · 11-20-2011, 12:11 PM

I am talking now from my own experience as an internet user:

I typically visit two kind of "squeeze" websites.

One says:

Hi, subscribe on my weekly newsletter.

Number two says:

Hi, Do you want to know how to start an online business?

I will teach you how to start your own online bussines from scratch

Give you tips and techniques and a lot of more.

Just type your e-mail below and you will get instant access to this great information..

Something like that.

I am more tempted to choose number two..

So my point is:

Just "squeeze" your visitors by giving them an offer that they CANT refuse...

Be so specific as you can, trigger their problems:

If you know that your visitors would love to know more about like say Italy

Then, tell them:

I WILL TEACH YOU EVERYTHING ABOUT ITALY, subscribe now!

It don't matter HOW you will teach them, by e-book or by e-mail newsletters. If you want their e-mail, you need to read their minds. And then adjust your offer to target their "desire"

11-20-2011, 11:49 AM	#1
RoniShwartz Active Warrior Join Date: Aug 2011 Posts: 80 Thanks: 34 Thanked 3 Times in 2 Posts	Ezine or Ebook: What do people value more ? Hi everybody, I'm trying to build an email listing and plan to email to my subscribers a by-weekly ezine (travel related) with plenty of quality content...* My question is as follows: In the "squeeze page", will the free ezine be tempting enough for people to subscribe, or should I offer a free eBook first, and then continue with the ezine...* Thanks, Roni

11-20-2011, 12:11 PM	#2
Goath Active Warrior Join Date: Sep 2010 Posts: 74 Thanks: 0 Thanked 6 Times in 6 Posts	Re: Ezine or Ebook: What do people value more ? I am talking now from my own experience as an internet user: I typically visit two kind of "squeeze" websites. One says: Hi, subscribe on my weekly newsletter. Number two says: Hi, Do you want to know how to start an online business? I will teach you how to start your own online bussines from scratch Give you tips and techniques and a lot of more. Just type your e-mail below and you will get instant access to this great information.. Something like that. I am more tempted to choose number two.. So my point is: Just "squeeze" your visitors by giving them an offer that they CANT refuse... Be so specific as you can, trigger their problems: If you know that your visitors would love to know more about like say Italy Then, tell them: I WILL TEACH YOU EVERYTHING ABOUT ITALY, subscribe now! It don't matter HOW you will teach them, by e-book or by e-mail newsletters. If you want their e-mail, you need to read their minds. And then adjust your offer to target their "desire"