Is Facebook as good as Google Adwords for providing ROI?

halcolenergy · 11-21-2011, 06:05 AM

Is Facebook as good as Google adwords for providing ROI?

We have an adwords budget - performs OK. I am wondering if it is better to split it up to do a bit on Facebook also.

Your thoughts appreciated.

RayW · 11-21-2011, 06:59 AM

Definitely not. Facebook users aren't exactly in the "buying mood". When people are on facebook, they're just looking to laugh and have fun, they're not ready to spend money.

BudgetSEO · 11-21-2011, 07:10 AM

Depends on the niche, don't expect sales for niches like make money online etc.,

JaviB · 11-21-2011, 07:14 AM

I'm have only run a facebook ads campaing, but it is working much less than Adwords.

krishacetravison · 11-21-2011, 07:43 AM

Facebook is known by most people as a good source of entertainment. That's what they think of Facebook. So I wouldn't recommend it because you might waste your time to this unless you have a very interesting thing to show Facebook users.

However, you could still try other social networking sites like twitter.

halcolenergy · 11-21-2011, 07:44 AM

I have two -

1. Solar panels
2. Hair Products

I think both of them could potentially be good but especially Hair Products as it is an everyday item and is something people forget to buy sometimes. I was wondering if anyone had any similar metrics for everyday products and how it weighs up with adwords?

Is it possible to limit by region on Facebook like you can in Adwords?

littledan · 11-21-2011, 07:47 AM

It really depends on the niche. The cost of clicks on many competitve keywords in Adwords is now very high compared with a few years ago. As yet many Facebook users are not active buyers. However this really needs testing for your own niche. I suggest you split your PPC budget between both Adwords and Facebook ads and compare results over at least a month.

halcolenergy · 11-21-2011, 08:05 AM

ok thanks will do

Gooplex · 11-21-2011, 08:37 AM

Quote:

Originally Posted by halcolenergy

Is Facebook as good as Google adwords for providing ROI?

We have an adwords budget - performs OK. I am wondering if it is better to split it up to do a bit on Facebook also.

Your thoughts appreciated.

Personally i don't think facebook is as good as Adwords because of the nature of traffic. On Facebook people go for social networking not for buying something. That the reason why Facebook ads don't have high ROI

11-21-2011, 06:05 AM	#1
halcolenergy King Master Warrior Join Date: Oct 2011 Posts: 26 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Is Facebook as good as Google Adwords for providing ROI? Is Facebook as good as Google adwords for providing ROI? We have an adwords budget - performs OK. I am wondering if it is better to split it up to do a bit on Facebook also. Your thoughts appreciated.
	Solar Power Queensland \| Buy Hair Products

11-21-2011, 06:59 AM	#2
RayW Advanced Warrior War Room Member Join Date: Jul 2011 Posts: 558 Thanks: 102 Thanked 92 Times in 49 Posts	Re: Is Facebook as good as Google Adwords for providing ROI? Definitely not. Facebook users aren't exactly in the "buying mood". When people are on facebook, they're just looking to laugh and have fun, they're not ready to spend money.

11-21-2011, 07:10 AM	#3
BudgetSEO Budgetseo.net - CEO War Room Member Join Date: Feb 2011 Location: contact@budgetseo.net - Quality Matters Posts: 502 Thanks: 36 Thanked 102 Times in 42 Posts Contact Info	Re: Is Facebook as good as Google Adwords for providing ROI? Depends on the niche, don't expect sales for niches like make money online etc.,
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11-21-2011, 07:14 AM	#4
JaviB Active Warrior Join Date: Sep 2011 Posts: 65 Thanks: 1 Thanked 5 Times in 5 Posts	Re: Is Facebook as good as Google Adwords for providing ROI? I'm have only run a facebook ads campaing, but it is working much less than Adwords.
	More Chi, Train harder!

11-21-2011, 07:43 AM	#5
krishacetravison Active Warrior Join Date: Nov 2011 Posts: 65 Thanks: 1 Thanked 5 Times in 5 Posts	Re: Is Facebook as good as Google Adwords for providing ROI? Facebook is known by most people as a good source of entertainment. That's what they think of Facebook. So I wouldn't recommend it because you might waste your time to this unless you have a very interesting thing to show Facebook users. However, you could still try other social networking sites like twitter.

11-21-2011, 07:44 AM	#6
halcolenergy King Master Warrior Join Date: Oct 2011 Posts: 26 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: Is Facebook as good as Google Adwords for providing ROI? I have two - 1. Solar panels 2. Hair Products I think both of them could potentially be good but especially Hair Products as it is an everyday item and is something people forget to buy sometimes. I was wondering if anyone had any similar metrics for everyday products and how it weighs up with adwords? Is it possible to limit by region on Facebook like you can in Adwords?
	Solar Power Queensland \| Buy Hair Products

11-21-2011, 07:47 AM	#7
littledan Active Warrior Join Date: May 2011 Posts: 93 Thanks: 3 Thanked 8 Times in 7 Posts	Re: Is Facebook as good as Google Adwords for providing ROI? It really depends on the niche. The cost of clicks on many competitve keywords in Adwords is now very high compared with a few years ago. As yet many Facebook users are not active buyers. However this really needs testing for your own niche. I suggest you split your PPC budget between both Adwords and Facebook ads and compare results over at least a month.
	Dan Thorley is a contributor at WhatBizOpp, an online resource which informs people on ways to earn extra money from home.

11-21-2011, 08:05 AM	#8
halcolenergy King Master Warrior Join Date: Oct 2011 Posts: 26 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: Is Facebook as good as Google Adwords for providing ROI? ok thanks will do
	Solar Power Queensland \| Buy Hair Products