Difference between bounce rate and %exit?

willium4 · 11-23-2011, 12:47 AM

In google analytics we see there is column which shows bounce rate and % exit. I want to know the difference between them.

LinkVariety · 11-23-2011, 06:16 AM

I very rarely use analytics so I may be wrong in this instance....

Bounce rate is normally used to describe people hitting your site and backing straight out again.
Exit pages are the pages users leave your site from, so they may go to your homepage, page 3, page 21, page 7 and then "exit", so in that instance page 7 would be the exit page.

Bounce rate is bad as there is no user engement and is a poor quality indicator.... "came, saw, hated it, got the hell out!"

Exit implies some activity and is showing the page left the site from. That is not necessarily a "bad page" as it could:

answer the users question
link out to another resource

However, it could be negative in terms of:

This is rubbish, im done with this site now

So exit pages are worthy of attention, but not "bad". I mean, everyone has to enter and leave a site dont they...

On an e-commerce site you would see your order confirmation ("thanks for ordering, your product will be delivered in 2 days....") page would show as being an "exit page" in your stats.

Hope that helps a little...

Kolmir · 11-23-2011, 07:51 AM

I think that bounce rates also means that a single page has been viewed, so it may not be bad for some sites, depending on the form. For example, if I do a research on Google about how to make takiyoki, I will click on a link and might get exactly what I wanted. No need to go further on the website.

I personally think this is extremely hard to deal with. Yesterday my bouncing rate was at 54%, yet I received messages telling me that the website was great ... I wish people would post more comments, especially negative ones lol ><

SuzanneH · 11-23-2011, 08:07 AM

Quote:

Originally Posted by LinkVariety

Bounce rate is bad as there is no user engement and is a poor quality indicator.... "came, saw, hated it, got the hell out!"

Not all the time though. Sometimes it's, "Came. Saw. Got what I wanted. Need to go." Or "Came. Saw. That looks like a product I want to buy. Go to affiliate site."

Suzanne

11-23-2011, 12:47 AM	#1
willium4 Active Warrior Join Date: Feb 2011 Posts: 50 Thanks: 0 Thanked 0 Times in 0 Posts	Difference between bounce rate and %exit? In google analytics we see there is column which shows bounce rate and % exit. I want to know the difference between them.
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11-23-2011, 06:16 AM	#2
LinkVariety Active Warrior War Room Member Join Date: Aug 2011 Posts: 85 Thanks: 5 Thanked 15 Times in 13 Posts	Re: Difference between bounce rate and %exit? I very rarely use analytics so I may be wrong in this instance.... Bounce rate is normally used to describe people hitting your site and backing straight out again. Exit pages are the pages users leave your site from, so they may go to your homepage, page 3, page 21, page 7 and then "exit", so in that instance page 7 would be the exit page. Bounce rate is bad as there is no user engement and is a poor quality indicator.... "came, saw, hated it, got the hell out!" Exit implies some activity and is showing the page left the site from. That is not necessarily a "bad page" as it could: answer the users question link out to another resource However, it could be negative in terms of: This is rubbish, im done with this site now So exit pages are worthy of attention, but not "bad". I mean, everyone has to enter and leave a site dont they... On an e-commerce site you would see your order confirmation ("thanks for ordering, your product will be delivered in 2 days....") page would show as being an "exit page" in your stats. Hope that helps a little...
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11-23-2011, 07:51 AM	#3
Kolmir Warrior Member Join Date: Oct 2011 Posts: 17 Thanks: 1 Thanked 0 Times in 0 Posts	Re: Difference between bounce rate and %exit? I think that bounce rates also means that a single page has been viewed, so it may not be bad for some sites, depending on the form. For example, if I do a research on Google about how to make takiyoki, I will click on a link and might get exactly what I wanted. No need to go further on the website. I personally think this is extremely hard to deal with. Yesterday my bouncing rate was at 54%, yet I received messages telling me that the website was great ... I wish people would post more comments, especially negative ones lol ><