High CPC to Low CPC, wtf?

affl77 · 11-25-2011, 11:46 AM

I have a 728x15 adsense block that was getting $1-$2 clicks a few days ago and is now getting $.02-$.09 clicks.

Anyone know why?

It appears the same ads are showing.

Kinda sux.

Daniel Wilson · 11-25-2011, 11:50 AM

It depends on a niche. Maybe even all advertisers ran out of money. I'd expect that the CPC will pick up in a matter of days.

azmanar · 11-25-2011, 12:08 PM

Quote:

Originally Posted by affl77

I have a 728x15 adsense block that was getting $1-$2 clicks a few days ago and is now getting $.02-$.09 clicks.

Anyone know why?

It appears the same ads are showing.

Kinda sux.

Consider yourself lucky to not blew your budget too quickly.

I was capping $150 a day on a travel niche for 3 weeks. Then the CPC grew costlier, thus trimming my exposure. It seems advertisers are tracking other advertisers and rush in.

Probably it is the same scenario in your case, but they rush out instead for other niches.

Newbieee · 11-25-2011, 12:21 PM

Quote:

Originally Posted by azmanar

Consider yourself lucky to not blew your budget too quickly.

I was capping $150 a day on a travel niche for 3 weeks. Then the CPC grew costlier, thus trimming my exposure. It seems advertisers are tracking other advertisers and rush in.

Probably it is the same scenario in your case, but they rush out instead for other niches.

Yes. U are right.

But $150 for 3 weeks is kinda low.

What is your cpc then?
Especially its travel niche, its very hot.

lovboa · 11-25-2011, 01:10 PM

I've noticed that when visitors from international countries click on my ads, they are cents compared to dollars when US and Canada clicks them.

azmanar · 11-25-2011, 03:26 PM

Quote:

Originally Posted by Newbieee

Yes. U are right.

But $150 for 3 weeks is kinda low.

What is your cpc then?
Especially its travel niche, its very hot.

Yup... $150 per day is quite low for a travel niche but since the target was for a special interest group from a region, it sufficed. After 70 to 90 clicks and it was over for the day. ... lol...

The client was satisfied as the conversion averaged at 8%. After the campaign, the company info went viral, streaming buyers traffic.

MrWonton · 11-25-2011, 04:45 PM

OP is talking about Adsense, not Adwords!

CPC drop = good for Adwords advertiser, but bad for Adsense publisher.

iDoubLe001 · 11-25-2011, 07:34 PM

Adsense did that to me many times. I think I read something somewhere that says they measure the relevancy of the traffic you send and how well it converted to relevant traffic sales for the advertiser. I have no idea if that's true or not, but I'd lean towards probably not.

I don't know why it happens, but it happens a lot to me. And everytime I think I'm onto a goldmine, the dollars turn to pennies with an equal amount of clicks.

gerimar · 11-26-2011, 12:50 AM

not all ads that appear on your site has the same cpc, or maybe on that time advertizer of low paying keyword has gain too many competitors or maybe your ctr has dropped.

affl77 · 11-26-2011, 01:01 AM

Quote:

Originally Posted by MrWonton

OP is talking about Adsense, not Adwords!

CPC drop = good for Adwords advertiser, but bad for Adsense publisher.

Correct...and yes bad for me.

dzoaffiliate · 11-26-2011, 05:34 AM

this often happens when the advertiser stops or runs outta money.

affl77 · 12-01-2011, 11:32 PM

So the clicks might be higher at the beginning of the next month, assuming the advertiser is still paying for the keywords?

11-25-2011, 11:46 AM	#1
affl77 Active Warrior War Room Member Join Date: Nov 2010 Posts: 40 Thanks: 2 Thanked 3 Times in 3 Posts	High CPC to Low CPC, wtf? I have a 728x15 adsense block that was getting $1-$2 clicks a few days ago and is now getting $.02-$.09 clicks. Anyone know why? It appears the same ads are showing. Kinda sux.

11-25-2011, 01:10 PM	#5
lovboa Advanced Warrior Join Date: Jul 2011 Posts: 741 Thanks: 119 Thanked 80 Times in 71 Posts	Re: High CPC to Low CPC, wtf? I've noticed that when visitors from international countries click on my ads, they are cents compared to dollars when US and Canada clicks them.

11-25-2011, 04:45 PM	#7
MrWonton HyperActive Warrior War Room Member Join Date: Jun 2010 Location: England Posts: 185 Thanks: 70 Thanked 25 Times in 21 Posts Social Networking	Re: High CPC to Low CPC, wtf? OP is talking about Adsense, not Adwords! CPC drop = good for Adwords advertiser, but bad for Adsense publisher.
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11-25-2011, 07:34 PM	#8
iDoubLe001 Business Minded Join Date: Nov 2011 Location: WI, USA Posts: 22 Thanks: 4 Thanked 2 Times in 1 Post	Re: High CPC to Low CPC, wtf? Adsense did that to me many times. I think I read something somewhere that says they measure the relevancy of the traffic you send and how well it converted to relevant traffic sales for the advertiser. I have no idea if that's true or not, but I'd lean towards probably not. I don't know why it happens, but it happens a lot to me. And everytime I think I'm onto a goldmine, the dollars turn to pennies with an equal amount of clicks.

11-26-2011, 12:50 AM	#9
gerimar Pinoy Warrior Join Date: Jan 2011 Location: manila, Philippines Posts: 6 Thanks: 0 Thanked 1 Time in 1 Post	Re: High CPC to Low CPC, wtf? not all ads that appear on your site has the same cpc, or maybe on that time advertizer of low paying keyword has gain too many competitors or maybe your ctr has dropped.
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11-26-2011, 05:34 AM	#11
dzoaffiliate HyperActive Warrior War Room Member Join Date: Feb 2009 Location: Toronto, Canada Posts: 491 Thanks: 10 Thanked 44 Times in 38 Posts Social Networking	Re: High CPC to Low CPC, wtf? this often happens when the advertiser stops or runs outta money.
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12-01-2011, 11:32 PM	#12
affl77 Active Warrior War Room Member Join Date: Nov 2010 Posts: 40 Thanks: 2 Thanked 3 Times in 3 Posts	Re: High CPC to Low CPC, wtf? So the clicks might be higher at the beginning of the next month, assuming the advertiser is still paying for the keywords?